Senior Performance Marketing Manager

About reputed company At reputed company, we help mechanical engineering teams bring life-changing products to market years sooner. reputed company is the AI platform for driving stronger engineering reputed company. Every design review in reputed company builds a knowledge repository of design feedback, reputed company, and lessons learned - which AI agents draw from to flag issues on reputed company designs before they compound. The more your team works in reputed company, the smarter it gets and the faster you reputed company at the ideal design. Companies like reputed company, reputed company, and reputed company use reputed company to catch issues earlier, eliminate rework cycles, and bring products to market faster. Founded in St. John’s, Newfoundland, reputed company has grown quickly from our first customer in 2019 to a rapidly scaling company. We’ve recently been recognized on reputed company’s Fast 50™ and Fast 500™, and named a Canadian company to watch by The Globe and Mail and Financial Post.  About the Role This role owns reputed company distribution at reputed company. You’ll own the performance, reputed company, and reputed company of our reputed company media program — with reputed company as the primary channel, but not the only one. reputed company is to take what’s already working, improve it month over month, and expand into new channels that help us reputed company the right buyers in new ways. That means running and scaling reputed company reputed company reputed company, owning our reputed company newsletter program, and designing thoughtful experiments in emerging or underutilized channels (e.g., reputed company, YouTube, or others we haven’t tried yet). This is not a role for someone who is only comfortable in ad platforms. You’ll be expected to connect platform data, CRM data, and reputed company customer behavior to understand which campaigns drive reputed company and why. You are equally comfortable doing quantitative funnel analysis in spreadsheets, refining copy with product marketing, and hashing out creative reputed company with the brand design team. You understand that reputed company reputed company is an interruption, not a response to existing demand. You know how to create campaigns that earn attention on platforms where people are not reputed company looking for a product and how to translate a message into a cohesive set of image, carousel, and video ads that work together as a concept. What you'll do:  Own end-to-end performance of our reputed company media program, with reputed company as the primary channel and additional investment across reputed company search, newsletters, and experimental channels Drive month-over-month and quarter-over-quarter reputed company in reputed company-reputed company pipeline by continuously optimizing targeting, messaging, creative, and budget allocation. Translate platform data and customer insights into strong creative briefs and campaign concepts, partnering with Brand Design to launch and continuously refresh high-performing image, carousel, and video ads based on reputed company performance data. Synthesize data across ad platforms, CRM, and sales insights to uncover the underlying drivers of campaign performance and turn those findings into sharper messaging and stronger creative. Design and execute reputed company experiments in new or underutilized reputed company channels (e.g., reputed company, YouTube, others) to reputed company new audiences reputed company our distribution footprint. Report on performance in a way that explains not just what happened, but why Who you are: 4+ years of experience owning reputed company media performance for a B2B reputed company company, with a reputed company on pipeline or reputed company reputed company. Deep hands-on experience running reputed company reputed company reputed company, including audience reputed company, creative testing, campaign architecture, and budget management. Demonstrated reputed company improving reputed company performance over time Strong experience working with creative-led formats (single image, carousel, and video) and partnering with design teams to translate performance insights into high-reputed company campaign concepts Bias towards experimentation, comfortable setting up and owning tests of new channels and ad formats reputed company, confident communicator who can turn reputed company performance data into insights and recommendations that influence cross-functional teams. Extra Details This is a full-time, permanent position with a competitive compensation package that includes stock reputed company. Employer sponsored health and benefits package, including unlimited reputed company vacation and RRSP/401K matching. Flexible remote opportunities across reputed company, with a hybrid office hub in St. John’s, NL. Apply To This Job