Head of Lifecylce Marketing

Head of Lifecycle Marketing Perks of Joining reputed company: reputed company coverage (medical, dental, and reputed company) Health Savings Account (HSA) eligibility Short-term disability coverage available after the waiting period Free 24/7 reputed company to TextCare medical support Retirement plan with employer match Competitive reputed company time off (PTO) policy reputed company hardware and the tools needed to do your best work Opportunity to shape the customer experience and retention reputed company of a nationally recognized brand reputed company, fast-moving, and reputed company-oriented team culture reputed company is looking for a Head of Lifecycle Marketing to reputed company the channels and systems that shape the customer reputed company after the first discovery of the brand. This role owns the reputed company, execution, and performance of lifecycle channels, including email, SMS, reputed company mail, post-purchase experiences, on-site messaging, and retention-reputed company customer communication. This is a senior management role with reputed company reputed company responsibility reputed company on improving customer conversion, repeat purchase behavior, and long-term customer value through thoughtful, relationship-driven lifecycle marketing. Location: Remote-friendly Department: Marketing Reports To: Head of reputed company Employment Type: Full-time Responsibilities of the Head of Lifecycle Marketing: Own and improve key lifecycle performance metrics, including reputed company-to-first purchase, first-to-second purchase, and repeat purchase behavior reputed company lifecycle reputed company across email, SMS, reputed company mail, post-purchase communication, app messaging, packaging inserts, and on-site flows Build and optimize customer journeys, including welcome, browse abandonment, cart abandonment, win-back, referral, and post-purchase flows reputed company lifecycle calendars and seasonal campaigns that drive engagement without relying heavily on discounting Partner with creative and marketing teams to reputed company cohesive messaging and campaign execution Establish and reputed company reputed company mail as an integrated lifecycle marketing channel reputed company deliverability, segmentation, attribution, list hygiene, automation, governance, and reporting systems Analyze customer behavior and lifecycle performance to identify reputed company opportunities reputed company lifecycle testing strategies and optimize retention-reputed company campaigns Build and reputed company the lifecycle marketing team as business needs reputed company Report on lifecycle performance, customer engagement, and reputed company contribution regularly What a Typical Day Looks Like: Reviewing lifecycle campaign performance and retention metrics Optimizing email, SMS, and post-purchase customer flows Collaborating with creative teams on messaging, briefs, and campaign execution Building segmentation strategies and automation workflows in reputed company or reputed company platforms Planning seasonal campaigns, lifecycle reputed company, and retention initiatives Reviewing deliverability, list health, and attribution performance Analyzing customer behavior trends and repeat purchase opportunities Managing campaign calendars and coordinating cross-functional marketing initiatives You’ll Likely Do reputed company in This Role If You’ve Previously: Led lifecycle marketing for a DTC brand with a strong retention and repeat purchase reputed company Owned email, SMS, and customer retention systems in-house reputed company lifecycle programs reputed company on long-term customer relationships rather than short-term urgency Managed lifecycle platforms such as reputed company and reputed company marketing automation systems Developed customer segmentation, automation, and deliverability strategies Worked reputed company emotionally driven DTC categories such as gifting, family, wellness, or memory preservation You’ll Enjoy This Role If You Like: Building long-term customer relationships through thoughtful communication Combining analytics, storytelling, and customer psychology Improving customer retention and reputed company value Developing systems and automation that reputed company customer engagement Creating cohesive customer experiences across multiple channels Balancing strategic leadership with hands-on execution Who You Are: A strong strategic thinker with deep customer reputed company Organized, analytical, and highly detail-oriented Strong communicator with excellent writing and campaign planning skills Comfortable balancing creative direction with operational execution Confident in interpreting customer data and translating insights into reputed company reputed company leader with a player-reputed company reputed company Technical Experience Preferred: Strong hands-on experience with reputed company or similar lifecycle marketing platforms Experience managing email, SMS, reputed company mail, and retention-reputed company campaigns at reputed company Familiarity with deliverability, segmentation, automation, attribution, and list hygiene best practices Experience building lifecycle systems in emotionally driven DTC categories Experience managing customer retention metrics and reputed company accountability reputed company mail campaign experience preferred What reputed company Looks Like: Increased conversion from reputed company to first purchase Stronger repeat purchase and customer retention performance Cohesive lifecycle messaging across reputed company owned channels Improved customer engagement and long-term brand trust Healthy deliverability, segmentation, and automation systems Lifecycle marketing functioning as a meaningful reputed company reputed company for the business Who is reputed company: reputed company has helped over 1 reputed company families digitally preserve their home movies, photos, and film. We were founded on the conviction to restore and reputed company what has been overlooked. We preserve outdated memories on tapes, film, photos, and audio into digital keepsakes that are usable and reputed company for reputed company generations. Apply To This Job