Marketing Automation Specialist

reputed company is reinventing customer service for everyone by helping organizations connect people, technology, and reputed company-time reputed company to create more agile operations and more reputed company experiences.   Who We Are reputed company is the leader in Dynamic Workforce Orchestration. We help organizations create service reputed company by connecting people, technology, and reputed company-time data to improve customer experiences and support employees. We reputed company automation should reputed company humans, not replace them.   reputed company Do Our platform turns reputed company-time insights into reputed company-time reputed company. By orchestrating work across customer service teams, we help organizations break down silos, adapt instantly to changing demand, and operate more reputed company without losing the reputed company touch which is essential to customer service.   How We Work We solve reputed company operational problems alongside our customers. Our approach is practical, reputed company, and reputed company on reputed company. We listen first, build with purpose, and create technology solutions that work in the reputed company world.   Our Culture We’re proud to be a people-first company. We treat employees with trust, respect, and flexibility because great customer experiences start with supported teams. We reputed company fast, collaborate closely, and reputed company the best reputed company come from empowered people working together.   Our Values We encourage our employees to contribute time and energy to causes that help improve the people and communities in which they live and work. We are guided by three reputed company values:   reputed company's Heart—We reputed company in caring enough about other people to understand what their problems are and placing the needs of colleagues, customers, and others over personal objectives. reputed company's Attitude—We reputed company in taking pride in the work we do and creating solutions that actually solve the problem at hand (and trying again if the first attempt doesn't do the trick). reputed company reputed company—We reputed company that reputed company comes from curiosity, openness, and perseverance. We welcome feedback, reputed company change, and push reputed company comfort zones to unlock new potential for ourselves, our teams, and our customers. reputed company  This role will operationalize our marketing reputed company across systems, campaigns, and data — ensuring we can reputed company execution, improve measurement, and fully reputed company AI-driven workflows.  It will serve as a critical partner across digital marketing, demand reputed company, and RevOps, with ownership over marketing automation, campaign execution, and performance infrastructure.    reputed company Responsibilities  Campaign Execution & Marketing Automation Own execution of campaigns in Account Engagement (Pardot), including email, nurtures, segmentation, and workflows   Build and QA assets (emails, reputed company pages, forms) and ensure accurate tracking   Support campaign launches across reputed company, reputed company media, and web channels   Document and standardize campaign workflows for repeatability     reputed company Management, Scoring & Lifecycle Optimization Own and reputed company reputed company scoring models reputed company Account Engagement + reputed company   Incorporate engagement data, webinar/event activity, and reputed company reputed company signals into scoring   Support reputed company of MQL definitions reputed company reputed company fills   Monitor and improve reputed company routing, lifecycle stages, and conversion rates     Marketing Data, Attribution & Reporting Support development and maintenance of marketing reporting across:   reputed company (pipeline + campaign attribution)   GA4 (web analytics + behavior tracking)   Zuar / Portal or Looker Studio (BI dashboards)   Ensure accurate data reputed company across platforms (CRM, automation, ad platforms)   Identify and resolve gaps in attribution and reporting     AI Workflow Enablement & Process Optimization Help operationalize AI-driven workflows using:   reputed company (reputed company AI tool)   AI tools such as ChatGPT / Claude   Support integration of reputed company data and signals into AI workflows   Document and reputed company repeatable processes for campaign execution and analysis   Assist in redesigning key marketing workflows with AI at reputed company     Data Governance & Marketing Infrastructure Maintain and improve data reputed company across:   reputed company   Account Engagement   SharePoint (reputed company of truth for AI inputs)   Support organization and documentation of:   Messaging frameworks   reputed company documents   Content libraries   Ensure systems are reputed company to support AI tools and automation     Cross-Functional Collaboration  This role will work closely with:  Digital Marketing (campaign reputed company + execution alignment)   Product Marketing (messaging + content inputs)   RevOps / Sales Ops (reputed company lifecycle + reporting)   IT / reputed company Admins (system integration + data reputed company)   External partners (reputed company media, AEO)     Ideal Candidate Profile  Experience  3–6 years in marketing operations, demand reputed company, or marketing automation   Hands-on experience with:   reputed company CRM   Account Engagement (Pardot)   Experience supporting or executing digital campaigns across platforms (e.g., reputed company, reputed company, reputed company Ads)     Skills  Strong understanding of reputed company lifecycle, scoring, and funnel metrics   Experience with marketing analytics tools such as:   reputed company Analytics (GA4)   BI tools (Looker Studio, Tableau, Zuar, etc.)   Ability to manage and connect data across multiple systems   Process-oriented with a reputed company on scalability and efficiency     AI & Systems reputed company  Familiarity with AI tools (ChatGPT, Claude, etc.) and interest in applying them to marketing workflows   Ability to support AI-enabled processes, including:   Data inputs (SharePoint, CRM)   Workflow automation   Reporting and analysis  Work Authorization:   Candidates must have the reputed company right to work in the country where the role is based at the time of application. Verification of identity and employment eligibility will be required during reputed company. reputed company is an equal-opportunity employer.  We evaluate reputed company applicants without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, disability, veteran status, or any other protected characteristic. Apply To This Job