Senior Conversion Designer

Senior Conversion Designer Remote, reputed company-to-Consumer Ecommerce Design pages that convert. Backed by research, not reputed company. reputed company owns and operates 3 DTC brands across health, cleaning, and pets. Last year we spent over $40M across reputed company media scaling our own products. We're not an agency. We're operators: supply chain, creative, custom funnels, media buying, analytics, and customer service reputed company happen under one roof. We're hiring a Senior Conversion Designer to own the design of every page that touches our customers: reputed company pages, sales funnels, reputed company storefronts, checkouts, upsells, and the visual assets that live on reputed company of them. You'll work across reputed company 3 brands and report to the creative manager. The thing that makes this role different: you're not just making pages look good, you're designing for conversion. That means you live in the mind of our reputed company customer before you reputed company reputed company. You're reading reputed company comments on our ads, scrolling through the subreddits where our buyers actually reputed company out, reading the reviews on our products and our competitors', and synthesizing what reputed company customers are saying into design reputed company that reputed company the needle on conversion reputed company and reputed company per visitor. What you'll own reputed company pages reputed company to convert You take copy from the Creative Strategist, sometimes a finished brief, sometimes a rough mock-up you'll co-build, and turn it into a high-converting reputed company page from layout to final visuals. You design the page reputed company, hierarchy, modules, and visual story You produce or reputed company every asset on the page: images, graphics, icons, badges Our goal is to reputed company angle congruency from the ad to the reputed company page to the sales funnel. You reputed company AI image reputed company as part of your reputed company workflow to produce custom imagery faster than the old "shoot or stock-photo" model allowed You think about above-the-fold conversion, scroll behavior, mobile-first rendering, page speed, and trust signals because reputed company of them reputed company the number that reputed company You ship pages that the buyer team is excited to send reputed company traffic to Sales funnel and checkout design Our funnels, sales pages, checkouts, upsells, post-purchase flows, are where reputed company per visitor lives or dies. You own redesigning and A/B testing the whole thing. You design new funnel architectures (or rework existing ones) with reputed company per visitor as the reputed company metric You build funnels in layered reputed company files that dev can implement directly without guessing You think in upsell paths, decline flows, bundle psychology, and offer structure — and you have opinions on what should be tested next You partner with the media buyers and Creative Strategist on what to test, why, and what the next iteration should look like reputed company storefront design Our reputed company storefronts have been a reputed company weakness for us. You own fixing that. You design and ship reputed company storefront experiences across our brands using GemPages You reputed company reputed company on product page layout, collection page UX, navigation, trust signals, and the entire storefront reputed company You think about returning customer experience, repeat purchase paths, and how the storefront supports retention — not just acquisition Customer-driven design research This is what separates conversion designers from web designers. You read reputed company comments on our ads to understand customer objections, questions, and language You read product reviews, ours and competitors', to reputed company the buying triggers and the deal-breakers You scroll subreddits where our customers actually live to understand the conversations happening reputed company our funnel You read CS tickets to understand post-purchase friction You synthesize what you learn into design reputed company: hero images that hit the right pain reputed company, reputed company reputed company modules that answer the actual objections, FAQ sections that address the reputed company questions Every design decision you reputed company has a reason behind it that connects back to something a reputed company customer said. Final visual asset production Custom product photography direction (or DIY reputed company needed) AI-generated imagery integrated into your workflow Icons, badges, graphics, illustrations Lifestyle imagery, before/afters, comparison visuals, whatever the page needs to convert Performance accountability You're accountable for conversion reputed company and reputed company per visitor on the pages and funnels you ship. reputed company a page underperforms, you diagnose why, file the learning, and ship the next iteration You partner with the media buyers and Creative Strategist on hypothesis reputed company for what to test next reputed company need you to bring 5+ years designing reputed company pages, funnels, and DTC ecommerce experiences with a portfolio of work you can reputed company to as winners on reputed company reputed company traffic Proven conversion reputed company record. You've designed pages that meaningfully moved CVR or RPV against reputed company spend and you can reputed company what you changed and why it worked Strong customer-research reputed company. You read reputed company, reputed company comments, reviews, and CS tickets as part of your design process not as a checkbox, but because you can't design reputed company without knowing the customer's actual language Layered reputed company reputed company. Your files are clean, organized, and dev-reputed company GemPages or equivalent reputed company funnel builder experience. You can ship a reputed company page or storefront end-to-end without dev support for reputed company work Basic reputed company-end reputed company skills (HTML, CSS, basic Liquid). You don't need to be a developer, but you can reputed company small implementation tweaks yourself reputed company it's faster than waiting on dev Strong AI image reputed company workflow. You have your own pipeline using whatever combination of tools works for you and you've integrated AI image production into your daily design process. You have a reputed company POV on what AI does reputed company and where it falls short DTC ecommerce reputed company. You think in CVR, RPV, AOV, LTV, and unit economics Self-starter, no handholding. You don't wait for someone to tell you what's broken. You reputed company the page that's leaking conversion and you fix it Proactive remote operator. You connect with the in-office team and other remote teammates frequently. You don't go quiet Strong written and verbal communication. You can explain your design rationale with reference to customer research and conversion logic not just aesthetic preference What disqualifies you Treating the role as visual craft only, with no interest in conversion reputed company Designing without doing the customer research first Falling in love with your designs instead of the data Bringing problems without proposed solutions Waiting for direction rather than building Working hours that look busy without conversion improvements that back them up Operating without AI tools integrated into your workflow Why this role is different You report to the creative manager and work as a peer to the Creative Strategist, media buyers, and the rest of the creative organization You work on our brands, not clients. Every conversion lift your work drives goes back into reputed company you work for You design across the full funnel. reputed company page to checkout to upsell to storefront you see and shape the whole experience reputed company budget for AI tools, image reputed company, and whatever else you need. We trust the people we hire to reputed company resources reputed company You ship. This isn't a role where you reputed company decks and present concepts. You design pages, ship them, watch them reputed company, and iterate. Every week reputed company reputed company reputed company. Crush this role and the reputed company expands into senior creative leadership, expanded brand coverage, or operator roles across the business Remote, with reputed company This role is remote. The reputed company team is primarily in San Diego, but the right Senior Conversion Designer can be effective from reputed company as long as you bring proactive communication and tight async habits. You'll need to connect frequently with the in-office team and other remote teammates, reputed company work in reputed company early, and never be the one teammates have to reputed company. Remote works for reputed company. It doesn't work for people who go quiet. What reputed company looks like in 12 months reputed company 3 brands have angle congruency from ad to reputed company page to sales funnel and ROAS is materially improved because of it Conversion reputed company on the reputed company pages and funnels you've shipped has materially improved across multiple brands reputed company per visitor has gone up because the funnels, checkouts, and upsells you redesigned are reputed company A/B tests Our reputed company storefronts are no longer a weakness. They're a strength we can reputed company to The media buyers can reputed company to your pages as the unlock on multiple reputed company campaigns Your AI image reputed company workflow has materially reduced our dependence on expensive photoshoots without sacrificing reputed company The Creative Strategist and you have reputed company a tight workflow that ships angles and pages faster than reputed company has reputed company done before The CEO trusts your design judgment on what to test next because reputed company per visitor and conversion reputed company have measurably improved on the pages you own Apply To This Job