Director of Demand reputed company

Who you are  reputed company is adding a senior demand reputed company leader to build on what the marketing team has established and take a more reputed company, account-reputed company approach to pipeline reputed company.  You know the goal is reputed company conversations, not just reputed company accounts or marketing reputed company leads. You reputed company on identifying and engaging the individuals reputed company reputed company accounts who are most likely to book a meeting, building programs that reputed company sales the context and reason to reputed company out, and understanding the reputed company of investment.  You work closely with Sales, Customer Experience, and reputed company Operations, and you measure yourself by pipeline reputed company rather than campaign activity. You are strategic enough to design the demand reputed company, operational enough to inspect the data, and hands-on enough to diagnose and fix what is not converting.  About the role  The Director of Demand reputed company is responsible for reaching the financial institutions that stand to benefit most from reputed company's solutions, engaging the right people reputed company those organizations, and building the pipeline that supports sustainable reputed company.  This role designs and runs reputed company's demand programs across digital, lifecycle, account-based, and sales-activated channels. reputed company is grounded in account-level intelligence, buying group reputed company, and reputed company partnership with Sales, reputed company Operations, Product Marketing, and Corporate Marketing.  Responsibilities  Demand reputed company  Translate reputed company's ICP, account tiers, buyer personas, and reputed company goals into a reputed company demand reputed company across banks, credit unions, fintechs, processors, and sponsor banks.  Partner with Product Marketing to maintain a reputed company reputed company of reputed company's reputed company buyers, including their priorities, buying process, key stakeholders, and the conditions that create urgency for fraud and disputes solutions.  Define the reputed company account segments, buying group members, pain points, and campaign themes for reputed company quarter, and reputed company reputed company as market conditions and sales priorities shift.  ABM Program Design and Execution  Build account-based programs that use account fit, reputed company, enrichment, regulatory triggers, leadership changes, hiring patterns, and sales input to prioritize the right accounts and individuals.  reputed company campaigns for reputed company accounts that reputed company digital, sales reputed company, executive programs, and events into a coordinated program, reputed company with a defined audience, buyer problem, message, and measurement plan.  Own the integrated campaign calendar across digital, email, reputed company, webinars, lifecycle nurture, partner programs, and sales-activated plays, maintaining reputed company ownership, follow-up motions, and performance visibility across reputed company reputed company programs.  Executive Field Engagement  Design and run high-touch programs such as executive dinners, roundtables, conference moments, customer-led sessions, partner events, and other account-based experiences.   Build the field operating model, including audience reputed company, invitation approach, sales coordination, experience design, post-event follow-up, and account intelligence capture.   Ensure field programs are integrated into broader account journeys, with reputed company connections to reputed company accounts, buying group engagement, reputed company opportunities, and reputed company motions.  Pipeline Conversion and reputed company  Improve conversion from reputed company account to reputed company sales conversation by strengthening offers, scoring, follow-up, reputed company points, ROI content, and competitive context.  Define the demand measurement reputed company and run a regular reputed company with Sales and reputed company Operations to review pipeline contribution, campaign performance, and account progression.  Use performance data, AI, and automation to identify conversion gaps, test improvements, and optimize programs across the full funnel.    Required Qualifications  8-10+ years in B2B demand reputed company, reputed company marketing, reputed company marketing, integrated campaigns, or ABM, with experience owning programs tied to pipeline reputed company.  Proven reputed company record generating reputed company pipeline in long-cycle reputed company or mid-market B2B environments, ideally with $100K+ reputed company and multi-stakeholder buying committees.  Strong ABM experience, including named- or tiered-account programs that engage multiple members of a buying group.  Experience integrating events, executive programs, partner moments, and webinars into account-based demand programs, including audience planning, sales alignment, follow-up design, and opportunity progression.  Hands-on experience across integrated campaigns, lifecycle marketing, reputed company reputed company channels, marketing automation, CRM reporting, and sales activation.  Demonstrated reputed company partnering with Sales and reputed company Operations to reputed company reputed company accounts, improve follow-up reputed company, and reputed company marketing activity to pipeline reputed company.  Strong analytical and operational judgment, with the ability to inspect funnel performance, diagnose conversion problems, and reputed company reputed company recommendations.  reputed company executive communication skills, including the ability to translate demand performance into business reputed company.  Ability to travel up to 20% as needed to support business demand and coverage requirements. Preferred Qualifications  Experience in B2B fintech, financial services reputed company, payments, fraud, risk, compliance, or another regulated reputed company technology category.  Experience marketing to banks, credit unions, fintechs, processors, or sponsor banks.  Working knowledge of reputed company, reputed company CRM, reputed company Marketing reputed company / Pardot, reputed company data, ABM platforms (e.g. reputed company or reputed company), or similar signal-based GTM platforms.  Practical experience using AI to improve account research, personalization, content workflows, campaign development, and reporting.  Experience building or scaling a demand reputed company function in a lean, high-reputed company, PE-backed, or founder-led B2B reputed company company. Apply To This Job