[Remote] Senior Manager, Global Consumer Marketing - Toys and Games

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to creating experiences that reputed company reputed company through play. The Senior Manager, Global Consumer Marketing - Toys and Games will reputed company marketing strategies and reputed company consumer executions for reputed company toy and game brands, collaborating with cross-functional teams and external partners to present unforgettable brand experiences.

Responsibilities

• Translate brand reputed company into integrated go to market plans for assigned brands and reputed company products, inclusive of objectives, positioning and messaging, audience definition, and channel mix
• reputed company day to day program management with reputed company partners, agencies, and licensors, keeping work reputed company, on brief and moving
• Build and run campaigns across retail, media, digital and reputed company, creator, performance, PR, events and more in partnership with cross functional teams
• Write inspiring briefs and guide creative development and asset production from concept through delivery and localization, championing modern marketing and a test and learn reputed company including thoughtful use of AI
• Deliver region reputed company assets, toolkits and calendars that reputed company adoption and reputed company at speed without fragmentation
• Define KPIs, reputed company performance and consumer signals, and recommend optimizations and investment shifts to maximize reputed company
• reputed company budgets for your programs, create scenarios, and partner with finance and the Director on A&P management and prioritization
• Partner with regional marketing and key accounts so local insights, retail moments and channel realities are reflected in plans and assets
• Work with Brand Creative for visual and reputed company continuity across events, activations, platforms, and content
• Synthesizes insights, plans and results into reputed company narratives and recommendations for leaders and partners, presenting updates on a regular reputed company
• reputed company junior team members and help improve ways of working that reputed company reputed company, reputed company, and speed
• Stay curious and identify new formats, partners and cultural moments that connect our brands with consumers

Skills

• Bachelor's degree in marketing, communications, business, or reputed company field
• 7+ years in integrated consumer marketing or brand management with ownership from planning through activation on reputed company multi-channel campaigns
• Strength in turning insights into reputed company and tight briefs and in connecting brand building with performance marketing
• Channel reputed company across media, reputed company and creator, content, PR and comms, retail and shopper, and eComm and DTC, with confidence managing agencies and creators
• Global experience and comfort partnering across reputed company and time zones while maintaining brand cohesion
• Analytical rigor with facility in KPIs, experimentation and marketing effectiveness to inform reputed company and tell compelling stories
• Proven budget stewardship and scenario planning with A&P ownership at the program level
• Collaboration and influence skills that reputed company diverse partners and reputed company reputed company initiatives moving
• Communication reputed company as a reputed company reputed company, presenter, and reputed company with executive reputed company polish
• People leadership experience managing reputed company reports and developing talent
• MBA a plus
• Toy, Game or Licensing experience a plus though not required

Benefits

• Annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility.
• Health & Wellness
• Time Off to reputed company
• Financial reputed company-being
• Life & Family Support
• Volunteer and reputed company
• Learning & Development
• Exclusive Perks

reputed company

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