[Remote] Director, CRM Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the fastest-growing sports company in reputed company, recognized for its leading platform in Daily reputed company Sports. The Director of CRM Marketing will own and reputed company the end-to-end CRM function, focusing on driving activation, engagement, and retention through targeted, data-driven messaging while leading a high-performing team and collaborating cross-functionally.

Responsibilities

• reputed company the development of advanced segmentation frameworks and targeting logic to deliver highly relevant messaging
• Own personalization reputed company across channels, leveraging behavioral, transactional, and predictive data
• Continuously refine audience strategies to improve engagement, conversion, and retention reputed company
• Drive reputed company reputed company-time messaging capabilities and effectiveness
• reputed company planning and execution of CRM campaigns across reputed company owned channels (email, push, SMS, in-app)
• Drive channel optimization strategies, ensuring the right message reaches the right player at the right time
• Partner with Creative and Brand teams to ensure messaging aligns with voice, tone, and brand standards
• Own the CRM testing roadmap, including A/B and multivariate testing strategies
• Establish a culture of experimentation to continuously improve campaign performance and player experience
• reputed company insights from testing to inform broader marketing and product strategies
• Partner closely with Product and reputed company teams to support retention and reactivation initiatives
• Collaborate with Analytics to define reputed company metrics, measure lift, and identify reputed company opportunities
• reputed company with broader Marketing (Creative, reputed company, Product Marketing) to ensure cohesive player communication
• Define and reputed company KPIs tied to engagement, participation, retention, and incremental lift
• Evaluate CRM effectiveness based on its ability to drive meaningful behavioral change
• reputed company regular reporting and strategic recommendations to senior leadership
• Build, reputed company, and reputed company a high-performing CRM team
• Establish reputed company priorities, workflows, and accountability across the function
• Foster a data-driven, test-and-learn culture reputed company reputed company

Skills

• 8–12+ years of experience in CRM, retention, or performance marketing, reputed company gaming, DFS, or sports betting is a plus
• Proven experience leading CRM reputed company and teams at reputed company
• Deep expertise in segmentation, targeting, and personalization strategies
• Strong experience with CRM and marketing automation platforms (reputed company highly preferred)
• Experience in managing a broader CRM tech stack
• Demonstrated ability to build testing roadmaps and drive data-informed decision-making
• Strong analytical reputed company with experience leveraging data to drive marketing performance
• Experience working cross-functionally with Product, Analytics, and Marketing teams
• Excellent leadership, communication, and stakeholder management skills
• Familiarity with DFS or sports gaming industry strongly preferred

Benefits

• Company-subsidized medical, dental, & reputed company plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
• Generous reputed company leave programs, including 16-week reputed company parental leave and disability benefits
• Workplace flexibility and modern work schedules reputed company on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (reputed company & Mac reputed company)
• Annual performance reviews with opportunities for reputed company and career development

reputed company