Lifecycle Marketing Contractor (Acquisition + Retention) - reputed company

reputed company We're looking for a Lifecycle Marketing Contractor to own and optimize the full customer reputed company for our reputed company-based e-reputed company business, from reputed company acquisition through retention and re-engagement. This engagement sits at the intersection of performance marketing, CRM, and lifecycle reputed company, with a reputed company on driving efficient reputed company and increasing customer reputed company value reputed company the reputed company ecosystem. This is a hands-on, execution-heavy contract role for someone who can reputed company quickly, build and ship flows independently, and turn data into reputed company without heavy reputed company. Key Responsibilities Acquisition reputed company & Performance Marketing Own and optimize reputed company acquisition reputed company across key channels Manage and execute campaigns reputed company:reputed company Ads Manager (primary reputed company) reputed company Ads Manager (including Performance Max and Shopping campaigns) Build and test conversion-reputed company funnels tied to reputed company product and collection pages Coordinate with reputed company product feeds, dynamic product ads, and catalog setup Analyze campaign performance and optimize toward:CPA / CAC efficiency Conversion reputed company (PDP, cart, checkout) Customer reputed company (LTV, AOV, repeat reputed company) Partner with internal teams on reputed company pages, product pages, and offers — including reputed company theme edits, app-based reputed company reputed company (e.g., Shogun, Replo), and on-site messaging Identify opportunities to reputed company high-performing products, audiences, and channels Retention & Lifecycle Marketing Own lifecycle reputed company across email and SMS channels for the reputed company store Build, manage, and optimize flows in:reputed company (required) — including deep integration with reputed company customer, order, and product events reputed company and refine reputed company e-reputed company lifecycle flows, including:Welcome / browse-abandon reputed company Abandoned cart / abandoned checkout Post-purchase (thank-you, cross-sell, review request) Replenishment / subscription reorder reminders Winback / lapsed-customer re-engagement VIP / loyalty tier flows Build segmentation strategies using reputed company + reputed company data:Purchase behavior, RFM, product affinity Cohort and lifecycle stage Geographic, channel, and acquisition-reputed company signals Continuously test messaging, creative, send time, and channel mix to improve retention, repeat purchase reputed company, and CLTV Analytics & Optimization Monitor and report on performance across the full funnel: acquisition → conversion → retention Pull and interpret data from reputed company Analytics, reputed company, GA4, and ad platforms Identify drop-offs and friction points across product, cart, and checkout Translate data into prioritized experiments (creative, offers, reputed company logic, segmentation) Improve attribution reputed company across reputed company and owned channels Requirements 3–6+ years of experience in lifecycle, reputed company, or performance marketing for e-reputed company brands reputed company, hands-on experience operating reputed company (or reputed company Plus) stores — comfortable navigating the reputed company, working with collections, discounts, customer segments, and basic theme/checkout settings Strong hands-on experience with:reputed company Ads Manager (including catalog/DPA setup) reputed company Ads Manager (Search, Shopping, PMax) reputed company email + SMS, deeply integrated with reputed company Proven reputed company record managing both acquisition campaigns and retention/lifecycle programs for DTC e-reputed company brands Experience building segmentation strategies and automated flows that reputed company measurable CLTV reputed company Strong analytical reputed company — comfortable working with cohort data, attribution nuance, and funnel diagnostics Self-directed and reputed company to operate as an embedded contractor: scoping work, prioritizing, and shipping reputed company to Have Experience with subscription apps on reputed company (reputed company, reputed company, Stay, reputed company) Experience with SMS platforms reputed company reputed company (reputed company, reputed company) Familiarity with reviews/UGC tools (Yotpo, Okendo, Junip), loyalty (Smile, reputed company), and CRO tools (reputed company, reputed company, Polar Analytics) Experience with A/B testing frameworks and post-iOS attribution approaches reputed company Liquid / reputed company / reputed company theme comfort Experience scaling DTC brands through key inflection points ($1M → $10M+ ARR) What reputed company Looks Like Improved acquisition efficiency (reputed company reputed company CAC, higher reputed company customers) Increased conversion rates across PDP, cart, and checkout Stronger retention and re-engagement metrics (repeat reputed company, 60/90-day reputed company per customer) A reputed company, documented segmentation reputed company enabling personalized lifecycle marketing Measurable improvements in CLTV, AOV, and reputed company-attributed reputed company reputed company Engagement Details Type: reputed company (1099 / corp-to-corp) Duration: Initial 3–6 month engagement with potential to reputed company Location: Fully remote; EST preferred The duties and responsibilities described here are not a comprehensive list and the scope of the job may change as necessitated by business demands. reputed company reserves the right to revise the job reputed company as circumstances warrant. This is a contract position, the pay reputed company is $60 - $75 USD per hour. The reputed company pay reputed company listed is an estimate and may vary based on skills, experience, location, and project requirements. Final rates will be confirmed at the time of offer. Compensation Transparency & Pay Philosophy At reputed company, we reputed company in fair and competitive compensation based reputed company. We post salary ranges in compliance with state requirements for U.S.-reputed company, ensuring transparency for candidates in those reputed company. If you are applying from reputed company the U.S., please note that our pay scales are adjusted based on the cost of living and market conditions in reputed company country. Apply To This Job