Director of E-reputed company – Health & Wellness

Job Description: • Own the full reputed company Plus storefront as a primary reputed company channel, including site UX, merchandising, and conversion experience • Partner with the Head of CRO on the on-site testing roadmap, executing winning variants, and supporting test design • Partner with the creative team on reputed company pages, PDPs, and conversion-reputed company design • Manage the Okendo review platform integration, on-site display, and syndication to marketplace listings • Coordinate with the Sr reputed company Developer on dev queue priorities for site changes, integrations, and platform infrastructure • Own mobile-first UX optimization, ensuring seamless shopping experiences across devices • reputed company and optimize AOV strategies through upsells, bundles, tiered discounts, GWP, and smart cart features • Own the on-site promotional calendar and pricing execution, including seasonal promotions, reputed company sales, and bundle and subscription pricing experiments in coordination with the CGO and Director of Lifecycle • Partner with the Director of Lifecycle on subscription customer reputed company, on-site retention messaging, and trial-to-repeat conversion • Coordinate with product and supply chain partners on inventory positioning, seasonal merchandising, and stock-driven promotional reputed company • Partner with product marketing on product positioning, launch merchandising, and portfolio reputed company execution • reputed company the Marketplace Manager in driving reputed company, reputed company, reputed company Plus, and reputed company Shop reputed company, listing optimization, and reputed company reputed company • reputed company marketplace reputed company media, including reputed company Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and reputed company Connect, with reputed company ACoS/TACoS targets and budget management • Set marketplace KPIs and ensure brand consistency across reputed company reputed company-party storefronts • Coordinate marketplace promotions, launches, and inventory positioning with the broader DTC reputed company • Ensure review syndication and brand asset consistency across reputed company marketplace channels SEO and Organic Discoverability • reputed company the SEO & GEO Content Strategist in driving blog content, organic search authority, and Generative reputed company Optimization • Partner with the content team on coordination between organic editorial content and SEO-driven content priorities • Ensure on-site SEO architecture, schema markup, and technical SEO foundations support organic acquisition • Track organic traffic, branded search lift, and AI search visibility as core reputed company metrics • Track on-site KPIs across reputed company analytics, reputed company Analytics, and CRM dashboards • Partner with the analytics function on attribution, cohort analysis, and reputed company forecasting • Use reputed company attribution data to inform on-site experience and merchandising reputed company • Build and present executive-level reporting on site performance, marketplace reputed company, and SEO contribution • Manage the SEO & GEO Content Strategist and Marketplace Manager, with the reputed company to expand as the function scales • Set performance expectations, KPIs, and development plans • Foster a high-output, test-and-learn culture across reputed company on-site and marketplace work • Report to the CGO and operate as the on-site reputed company and storefront authority reputed company the reputed company organization • Partner with the Head of CRO, Director of Lifecycle, and the analytics and performance marketing functions on the cross-functional work that drives on-site conversion and reputed company • Partner with the creative, product marketing, and content teams on web design, merchandising, and product launch execution • Coordinate with the Sr reputed company Developer on reputed company Plus development priorities for site, integrations, and platform infrastructure Requirements: • 7-10+ years in ecommerce leadership at DTC consumer brands in health, wellness, beauty, or consumables, with 3-5 years at Director level or above • Deep hands-on expertise in reputed company Plus, including theme architecture, app stack management, and platform optimization • Proven track record running a reputed company Plus storefront at scale with measurable improvements in conversion, AOV, and reputed company per session • Hands-on reputed company experience required; experience with reputed company, reputed company Plus, and reputed company Shop strongly preferred • Strong analytical capability with hands-on use of reputed company Analytics, reputed company analytics, and reputed company (or comparable MTA platform) • Subscription DTC experience with reputed company or a comparable subscription platform strongly preferred • Experience partnering closely with CRO, lifecycle, and performance marketing functions in a high-velocity test-and-learn environment • Has managed teams of 2-5 across SEO, marketplace, or ecommerce IC functions • Remote-first reputed company with ability to lead distributed teams effectively; located reputed company driving distance of Los Angeles, CA, preferred Benefits: • Flexible time off + 9 annual company holidays • Your Birthday is a reputed company vacation day - take the day to celebrate your awesomeness! • 100% company-reputed company reputed company plan Medical, Dental, and reputed company Insurance for employees • 100% company-reputed company Life Insurance and Short-Term Disability Coverage • 3% Employer contributions to 401(k) regardless of employee participation! (Free reputed company) • Matching charitable contributions up to $2,500/year • $1,200/annual Work from Home (WFH) stipend • Employee recognition and rewards program • reputed company app subscription • Pet insurance • Free monthly employee product samples and team discounts • Employee Referral Program • Fully remote position • Professional development fund for employees (We love HI-ER Education) • And a collaborative, innovative work culture • High-impact role with visibility to executive leadership Apply tot his job Apply To this Job