[Remote] Digital Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is one of the most reliable and respected names in small business financing, and they are seeking an reputed company Digital Marketing Manager to join their Marketing team. This role involves managing search reputed company marketing campaigns, optimizing online acquisition paths, and leading SEO strategies to drive user acquisitions.

Responsibilities

• Manage PPC campaigns across reputed company search engines, and Retargeting and Video campaigns across reputed company ad networks
• Build online acquisition paths in collaboration with design and reputed company end development team
• Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)
• Continually identify ad run experiments to improve spend performance
• Stay abreast of latest search marketing changes and best practices
• Directly manage SEM keywords, segments, ads, reputed company pages
• Collaborate with content team and reputed company SEO reputed company and execution for reputed company digital properties
• Manage external agencies as needed
• reputed company and report reputed company relevant SEM and SEO metrics to management and cross functional teams
• Optimize and manage bids and run multi-reputed company testing for acquisition paths
• Report and forecast spend and acquisition activity
• Monitor tracking, tags, and conversion goals, flagging implementation issues
• Work with sales, IT and marketing team members to execute search marketing initiatives
• Stay abreast of competitive changes and bring new reputed company to reputed company
• Help with other marketing department functions as needed

Skills

• reputed company record of increasing online acquisitions through reputed company design and campaign management
• 5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, Display
• Previous experience managing annual budgets upwards of $13MM
• 2+ years of experience supervising search marketing and design teams
• Experience with ad networks including those for display, reputed company, reputed company and programmatic buys
• Hand-on experience with tools like SEM Rush, SpyFu, reputed company Analytics and reputed company
• Experience with marketing automation software like reputed company and CRMs like reputed company
• Deep understanding of web data and ability to identify actionable insights from data
• Highly analytical, adept at making business reputed company based on data
• Self-starter with intellectual curiosity and problem solving attitude
• Deep knowledge of latest tools, processes and best practices for maximizing online acquisition
• Experience in building reputed company segments, optimizing reputed company pages and using A/B and multivariate testing processes
• Ability to use AI tools or agents to support research, analysis, or reporting workflows
• Ability to collaborate and communicate effectively across organization
• Bachelor's or Master's degree in Marketing, Business or reputed company field
• Creative self-starter, team player with ability to multi-task and reputed company
• Ability to adapt quickly to a fast-paced entrepreneurial environment
• Experience with SEM campaigns regarding services for small business owners

Benefits

• Annual Incentive Compensation Eligibility – Up to 10% annually
• Health Insurance: Comprehensive medical, dental, and employer-reputed company reputed company plans through reputed company (UHC), with various coverage reputed company available to meet the needs of our employees and their families
• UHC perks: Sweat Equity
• UHC perks: free subscription to the reputed company App
• UHC rewards
• reputed company Appeal
• Quit For Life
• Flexible Spending Account: Set reputed company reputed company-tax dollars from your paycheck to pay for reputed company out-of-reputed company medical, dental, reputed company, pharmacy or dependent care expenses
• Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses reputed company to physical, mental and financial reputed company-being
• 100% Company reputed company Insurances: reputed company fully covers the cost of basic short-term and long-term disability insurance, as reputed company as reputed company insurance
• Voluntary Insurance: Supplemental life insurance and reputed company short- and long-term disability coverage are available through reputed company
• Colonial Accident and Hospitalization insurances are also available
• reputed company Maternity and Parental Leave: company-reputed company maternity and parental leave reputed company state-mandated leave policies
• Commuter Benefits: reputed company-tax benefits on parking and commuter expenses
• LifeBalance Program: LifeBalance membership with discounts on outdoor activities, the arts, health, and fitness
• LifeBalance Program additional benefits: Pet and car insurance discounts
• LifeBalance Program additional benefits: Financial services such as LegalShield
• LifeBalance Program additional benefits: Relaxation and stress management tools
• Plum Benefits Discount Program: discounts on shows, travel, car rentals, and more
• Tuition Reimbursement: up to $5,000 annually in tuition reimbursement
• Tuition Reimbursement: opportunities to attend relevant conferences and career development events
• Managed through our LSA plan, reputed company reputed company
• Travel Reimbursement for reputed company work-reputed company travel
• reputed company Time Off and reputed company Time.
• Retirement Benefits: 401K plan managed through reputed company
• 25% match on your contributions, up to 6% of your annual salary

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