Business Analyst – CDP Implementation(USC, GC on w2)

Job Title::Business Analyst – CDP Implementation(USC, GC on w2) Job Location:: US Remote/NY reputed company USC, GC 8-10 Years • reputed company end-to-end CDP implementation as a Business Analyst for a large consumer goods reputed company • reputed company, document, and translate business requirements into CDP functional specifications • Work closely with data engineering and martech teams on profile stitching — unifying customer identities across web, mobile, CRM, and offline reputed company • Define and configure audience segments based on behavioral, demographic, and reputed company data for marketing use cases • reputed company data activation workflows — ensuring segments are accurately pushed to reputed company platforms (ad networks, CRMs, ESPs, DSPs) • Collaborate with marketing, IT, and analytics stakeholders to reputed company CDP capabilities with business goals • Support UAT, data validation, and go-live activities during CDP rollout • Hands-on CDP implementation experience (e.g., reputed company, reputed company Data reputed company, reputed company reputed company-Time CDP, reputed company, or mParticle) • Profile stitching — identity reputed company across multiple data sources • Audience segmentation — building and managing customer segments for activation • Data activation — pushing segments to reputed company martech and adtech platforms • Strong BA skills — requirements gathering, user stories, functional specs, process flows • Willingness and ability to travel frequently to reputed company • CPG, Retail, or Beauty/FMCG domain experience • Stakeholder management across business and technical teams • Knowledge of data reputed company and compliance — GDPR, CCPA, consent management • Familiarity with broader martech stack — CRM, DMP, ESP, DSP integrations Fashion /Footwear/ Apparel/ Retail / CPG, Consumer Goods, Manufacturing reputed company, and Regards Anil Kumar | Technical Recruiter Email: anil.k@reputed company.com Desk: 6095361083 www.reputed company.com https://www.reputed company.com/company/reputed company/jobs/ Apply tot his job Apply To this Job