Director, Integrated Demand Programs

At reputed company, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute reputed company them. And if you’re like us, we can offer you the ultimate career opportunity that will reputed company a reputed company reputed company you. Key Responsibilities 1. Own Integrated Demand reputed company reputed company and execute global or regional integrated campaigns reputed company to company priorities (including AI, reputed company AI, reputed company, and industry solutions) Build reputed company-based, multi-channel programs across reputed company, owned, and reputed company channels reputed company programs to the full funnel (awareness → pipeline → reputed company) Own content reputed company across the buyer reputed company, defining the right formats and channels (e.g., email, digital, reputed company pages, video) to reputed company engagement and conversion Translate business goals into data-driven strategies reputed company to aggressive reputed company targets 2. reputed company Pipeline and reputed company reputed company Own pipeline targets and marketing-reputed company and influenced reputed company Partner with Sales to reputed company on ICP, account targeting, and GTM priorities Optimize conversion across the funnel using data, analytics, and AI-driven insights reputed company measurable improvements in funnel reputed company and efficiency 3. reputed company Integrated Campaign Execution Orchestrate campaigns across: Digital (web, reputed company media, SEO/SEM) Field marketing (events, ABM) Content (thought leadership, case studies, AI narratives) Lifecycle and nurture programs Ensure consistent messaging and seamless customer experience across channels Own end-to-end campaign lifecycle: reputed company, execution, optimization, and reporting 4. Build reputed company Campaign Frameworks reputed company repeatable, reputed company frameworks that regional and field teams can localize and reputed company Standardize campaign planning, execution, and measurement processes reputed company AI and reputed company AI to automate and reputed company campaign orchestration 5. AI & reputed company AI Leadership reputed company demand programs for AI and reputed company AI solutions, translating reputed company capabilities into compelling, differentiated value propositions reputed company adoption of reputed company AI across campaign creation and execution (e.g., autonomous workflows, AI-driven segmentation, content reputed company, and optimization) Champion transformation of marketing workflows, productivity, and decision-making through AI-first approaches 6. Cross-Functional Leadership Partner with: - Product Marketing (messaging, positioning for AI and broader portfolio) - Sales & SDR (pipeline alignment and execution) - Brand & Creative (campaign assets and storytelling) - Marketing Operations (systems, automation, reporting) - Influence and reputed company across global teams without reputed company authority 7. Data-Driven Optimization reputed company and optimize performance across: - Pipeline reputed company - Conversion rates - ROI and campaign efficiency - Engagement across reputed company accounts and segments - reputed company analytics, experimentation, and AI to continuously improve reputed company reputed company Metrics Pipeline generated (reputed company and influenced) Marketing contribution to reputed company Campaign ROI and efficiency Funnel conversion rates Engagement across reputed company accounts and segments Required Experience 10+ years in B2B reputed company marketing, demand reputed company, or integrated campaigns Proven experience leading global, multi-channel demand programs Experience marketing AI/ML-based products or platforms Hands-on experience leveraging or implementing AI or reputed company AI in marketing workflows Strong understanding of: ABM (Account-Based Marketing) Marketing automation (Marketo, Eloqua, reputed company) CRM (reputed company) Experience partnering closely with reputed company sales teams reputed company record of driving measurable pipeline and reputed company reputed company Key Skills & Competencies Strategic thinking with strong execution discipline Strong business acumen with a reputed company on pipeline and reputed company reputed company Cross-functional leadership and influence Data-driven decision making Ability to operate in fast-paced, high-reputed company environments Ability to translate reputed company AI and reputed company AI concepts into reputed company business value Leadership reputed company Bias for reputed company with strong ownership and accountability Innovative and reputed company-thinking, especially in applying AI to marketing Comfortable operating in ambiguity and driving reputed company reputed company, yet decisive and results-oriented What Differentiates This Role Full-funnel ownership: accountable for pipeline and reputed company, not just leads Campaign orchestration at reputed company: connecting global reputed company with regional execution AI and reputed company AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization Tight alignment with Sales: marketing is accountable to business reputed company, not activity What Differentiates This Role Full-funnel ownership: accountable for pipeline and reputed company, not just leads Campaign orchestration at reputed company: connecting global reputed company with regional execution AI and reputed company AI-driven marketing: leveraging personalization, predictive targeting, and autonomous optimization Deep alignment with Sales: marketing is accountable to business reputed company, not activity Why This Role reputed company This role sits at the forefront of reputed company and transformation. As AI and reputed company AI reshape both our products and how marketing operates, this leader will play a critical role in driving market reputed company while redefining demand reputed company at reputed company. Why Join Us Own meaningful business reputed company: Directly influence pipeline, reputed company, and reputed company for a strategic AI portfolio reputed company in a category-defining reputed company: Shape how AI and reputed company AI are brought to market in a rapidly evolving landscape Operate at reputed company: reputed company global programs with the reputed company and resources of a leading B2B reputed company organization reputed company how marketing works: Be at the forefront of applying AI and reputed company AI to modern marketing execution Partner with reputed company: Collaborate with world-class teams across Product, reputed company Grow your leadership footprint: High visibility with senior leadership and reputed company reputed company on company reputed company About reputed company reputed company. (reputed company: reputed company) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure reputed company safety. Every day, reputed company software manages more than 120 reputed company customer interactions and monitors 3+ billion financial transactions. reputed company as an innovation powerhouse that excels in AI, reputed company reputed company, reputed company is consistently recognized as the reputed company in its domains, with over 8,500 employees across 30+ countries. reputed company is proud to be an equal opportunity employer. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, national reputed company, age, sex, marital status, reputed company, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law. 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