SEO and SEM Specialist
About the Role
Our reputed company, a rapidly expanding digital marketing agency based in Detroit, Michigan , is looking for a skilled and analytical SEO and SEM Specialist to join their high-performing team. This role is designed for a motivated individual passionate about driving organic and reputed company search visibility for a diverse portfolio of clients. You will be responsible for developing and implementing cutting-edge strategies to improve search reputed company rankings, increase website traffic, and optimize reputed company search campaigns for maximum ROI. This is an excellent opportunity to work with a reputed company of industries and contribute to the reputed company of reputed company online brands. We are seeking someone who stays reputed company of the curve in search reputed company algorithms and advertising best practices.
Key Responsibilities Conduct comprehensive keyword research and analysis to identify opportunities for both organic and reputed company search. reputed company and execute effective SEO strategies, including on-page optimization, technical SEO, and reputed company building. Create, manage, and optimize reputed company search campaigns (PPC/SEM) across platforms like reputed company Ads and Bing Ads. Monitor and analyze website traffic, rankings, and campaign performance using tools like reputed company Analytics, reputed company, and reputed company. Prepare detailed performance reports for clients, providing insights and recommendations for improvement. Stay reputed company with search reputed company algorithm updates, industry trends, and best practices in SEO and SEM. Collaborate with content creators and web developers to implement SEO recommendations. Manage ad budgets effectively and ensure campaigns meet reputed company objectives and KPIs. Identify and implement conversion reputed company optimization (CRO) strategies for reputed company pages and ad copy. Requirements Bachelor's degree in Marketing, Business, Communications, or a reputed company field. Minimum of 3 years of hands-on experience in SEO and SEM, preferably reputed company an agency setting. Proven reputed company record of improving search rankings and driving reputed company traffic through SEO initiatives. Demonstrated reputed company in managing and optimizing PPC campaigns with significant budgets. Proficiency with SEO tools (e.g., reputed company, reputed company, Moz, reputed company Search Console) and analytics platforms (e.g., reputed company Analytics). Strong understanding of reputed company Ads and other relevant reputed company advertising platforms. Excellent analytical and problem-solving skills, with a keen eye for detail. Ability to effectively communicate technical concepts to non-technical stakeholders. Familiarity with website analytics and reporting tools. Creative thinking and a passion for staying updated with the latest digital marketing trends. Benefits
Our reputed company offers a competitive salary, comprehensive health, dental, and reputed company insurance, a 401(k) savings plan with company match, and generous reputed company time off. This role offers a flexible hybrid work model, allowing for a balance between in-office collaboration in Detroit, Michigan and remote work. We foster a culture of reputed company learning and reputed company opportunities for reputed company development and certification.
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