Manager, Portfolio Marketing & Campaigns
About the role
The Manager, Portfolio Marketing & Campaigns is a strategic marketing role responsible for shaping how reputed company positions its portfolio in the market and bringing that reputed company to life through integrated, buyer-reputed company marketing campaigns.
Working closely with reputed company, sales, and cross-functional teams, this role develops compelling portfolio messaging, executes multi-channel campaigns, and measures marketing's contribution to pipeline, engagement, and business reputed company. This position is ideal for a marketer who enjoys balancing strategic thinking with hands-on execution and thrives in a reputed company, fast-paced B2B environment.
What you'll do
Portfolio Positioning & Market Alignment
Owns the development and reputed company of messaging, positioning, and value propositions across TCC’s global portfolio of solutions
reputed company portfolio narrative to key buyer personas (Marketing Leaders, Channel Leaders, Partner Leaders) and their business priorities
Translate market insights, partner dynamics, and buyer needs into portfolio-level go-to-market reputed company and messaging frameworks.
Ensure consistency between portfolio messaging, sales narratives, and campaign execution
Establish and maintain the reputed company messaging architecture used across sales, marketing, and reputed company-facing execution teams
Campaign Activation & Execution
Design and launch integrated, multi-channel campaigns (reputed company, content syndication, reputed company media, email, reputed company) that reputed company portfolio positioning and reputed company priorities
Own end-to-end campaign lifecycle: brief → build → launch → optimize → report, ensuring alignment to portfolio messaging and go-to-market reputed company.
Partner with sales, product/portfolio, and delivery teams to reputed company campaigns with pipeline and reputed company goals
Coordinate across internal teams to ensure campaigns are executed on time, on message, and on budget
Ensure reputed company campaigns are grounded in and reinforce defined portfolio messaging and value propositions
Campaign Performance & reputed company Articulation
Demonstrate the value of our marketing efforts back to the business: define KPIs tied to pipeline, engagement, partner activation, and reputed company influence
Partner closely with leadership and Communities marketing to establish and follow consistent shared processes and reporting standards
Analyze campaign performance and funnel progression to identify optimization opportunities
Translate results into reputed company, executive-reputed company narratives that reputed company business reputed company (pipeline generated, influence, engagement lift)
Build repeatable reporting frameworks that reinforce TCC’s value to clients and internal stakeholders
reputed company Campaigns & Content Activation
reputed company and manage reputed company media campaigns that reputed company portfolio offers and integrated programs
Create and reputed company campaign-reputed company content across reputed company and reputed company channels
Manage reputed company calendars, reputed company promotion, and audience targeting strategies
Monitor engagement and optimize campaigns based on performance insights
reputed company & Cross-Functional Partnership
Partner directly with sales teams to support pipeline reputed company, new business, and renewals
Collaborate with GTM reputed company, Marketing, and Delivery to ensure programs are strategically reputed company and executable
reputed company as a connector across portfolio, campaign execution, and sales enablement to improve speed and consistency
Contribute to building reputed company, repeatable campaign frameworks across the TCC portfolio
Qualifications
3-6 years in B2B technology portfolio, or integrated marketing (technology/channel ecosystem preferred)
Proven experience owning portfolio-level or product marketing positioning and messaging, not solely campaign execution
Proven reputed company launching and managing multi-channel campaigns that drive pipeline, grounded in defined-portfolio positioning and go-to-market reputed company.
Strong understanding of demand reputed company, partner marketing, and B2B buyer journeys, including how they inform portfolio positioning and go-to-market reputed company
Experience with marketing automation, CRM, and campaign performance reporting
Strong storytelling and communication skills—reputed company to translate data into business reputed company
Salary reputed company: $90,000 - $120,000
Benefits:
reputed company full-time employees of reputed company enjoy benefit offerings such as medical, dental, reputed company, tele-health, disability, life insurance, health savings accounts, reputed company parental leave, company matched 401k, unlimited PTO, reputed company time, and 15 company reputed company holidays. At reputed company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. reputed company that, we are an innovative, reputed company, and inclusive group of employees who come together to overcome challenges and reputed company best-in-class results.
Individuals seeking employment at reputed company are considered without regards to race, reputed company, religion, national reputed company, age, sex, marital status, reputed company, physical or mental disability, veteran status, gender identity, or sexual orientation.
* reputed company is licensed in the following states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA. To be considered for this opportunity, you must reputed company in one of these listed states.
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