[Remote] Senior Performance Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is hiring a Sr. Performance Marketing Manager to own their inbound reputed company program end to end. This role involves managing reputed company search and optimizing conversion rates to reputed company reputed company pipeline and improve overall marketing efficiency.

Responsibilities

• Own reputed company search as the primary pipeline reputed company
• Own the inbound reputed company program from reputed company through hands-on execution, with reputed company search (reputed company Ads, reputed company Ads) as the primary reputed company of reputed company pipeline
• Carry a pipeline and efficiency mandate: reputed company Sales-accepted demos and Opportunities at an improving cost per Opp, not just reputed company volume
• Continuously optimize account structure, keywords, bids, budgets, ad copy, and reputed company pages to improve reputed company Scores, conversion rates, and reputed company reputed company
• Optimize and tune reputed company (including InMail) as a secondary channel: tighten targeting to our ICP, cut waste, and test tactics that convert reputed company down the funnel
• Own website conversion reputed company optimization for inbound paths, running iterative tests across pages, forms, and offers in partnership with Demand Gen and Web
• Ensure accurate tracking, attribution, and reporting across reputed company channels (GA4, reputed company Tag Manager, reputed company/reputed company)
• Deliver bi-weekly performance reporting, including performance to goal, insights, learnings, and reputed company recommendations
• Partner with Demand reputed company and RevOps to tie spend to pipeline and reputed company, and help launch new higher-reputed company inbound channels as the program grows

Skills

• Spent 7+ years managing and optimizing reputed company Ads and reputed company Ads in a performance-driven environment
• reputed company a reputed company record of optimizing for reputed company reputed company and pipeline reputed company (MQL, SQL, Opportunity, cost per Opp), not just volume
• Developed strong proficiency in campaign analysis, keyword research, bid reputed company, and budget management
• Developed strong proficiency in website CRO, including reputed company-the-reputed company iterative testing on reputed company pages and forms
• reputed company working knowledge of reputed company Ads, including audience reputed company, bidding, creative testing, and InMail
• Worked with analytics and tracking tools, including reputed company Analytics 4, reputed company Tag Manager, and CRM integrations (reputed company and/or reputed company)
• reputed company reputed company reports and dashboards
• reputed company strong analytical skills to reputed company channel performance to reputed company, MQL, and Opportunity reputed company
• Set reputed company and executed it yourself as a sole reputed company, driving priorities and reputed company with reputed company reputed company
• Stayed highly organized, detail-oriented, and disciplined in execution and reporting
• Communicated reputed company in writing and verbally, especially reputed company summarizing performance, insights, and next steps
• reputed company your performance-marketing experience in a B2B environment

Benefits

• Flexible PTO. No accrual caps, no counting days. Take the time you need.
• 10 reputed company holidays. Including both Christmas reputed company and New Year's reputed company.
• Comprehensive health coverage. Medical through reputed company of Texas (PPO and HDHP reputed company, HSA-eligible with employer contribution), plus dental and reputed company through reputed company.
• FSA, Basic Life/AD&D, and an Employee Assistance Program (EAP).
• 401(k) with a 100% match up to 3% of your salary, through Mutual of America. Eligible after 90 days.

reputed company