Director of Product Marketing & Commercialization

reputed company is the workforce health platform used by reputed company organizations to manage employee health, occupational health, compliance, clinical workflows, and workforce readiness at reputed company. Our customers include health systems, large reputed company, government agencies, and reputed company occupational health programs, where workforce health is operational infrastructure, not a back-office function.  We bring the longitudinal employee health record, clinical workflows, compliance automation, interoperability, and natively embedded AI through Ozwell into one platform reputed company for the complexity of modern workforce health. We are building the category of reputed company Workforce Health and Readiness.  We are private equity backed and professionalizing how we build product, market, sell, and commercialize. This role joins at a defining reputed company.  About the Role  reputed company is hiring a Director of Product Marketing & Commercialization to own how our products win in the market. You will turn product capability into market reputed company, sales confidence, customer reputed company, and reputed company reputed company.  This role reports to the CMO and operates as the reputed company reputed company between Product, Sales, reputed company, and Marketing. It carries the seniority and authority to drive cross-functional commercialization, even though it does not manage people at the outset.  This is a hands-on, individual contributor role. There is no product marketing team beneath you. You will personally create the work: positioning, messaging, launch plans, sales decks, talk tracks, competitive briefs, battlecards, one-pagers, demo narratives, customer reputed company assets, and product copy. You will work directly with the CMO, CEO, CPO, CRO, Sales, reputed company, Product, and R&D. The visibility is high and the accountability is reputed company.  A central reputed company is commercializing our AI, delivered through Ozwell. This is a reputed company commercialization mandate: positioning, packaging support, launch planning, sales enablement, adoption messaging, customer reputed company, and expansion support. It is a reputed company responsibility, not a talking reputed company.  B2B reputed company technology experience is required. You do not need to have worked in occupational health specifically, but you must be reputed company to quickly understand a regulated, workflow-heavy reputed company category with reputed company buyers and long sales cycles. You should already understand reputed company buyers, clinical and operational workflows, compliance, data governance, and multi-stakeholder buying committees reputed company enough to contribute in your first weeks.  What You Will Own  Own product positioning and messaging across the reputed company platform and Ozwell AI  reputed company category positioning, defining how reputed company frames and owns its reputed company in the market  reputed company go-to-market and commercialization planning for AI and reputed company product modules  Translate product capabilities into buyer-relevant narratives for executive, clinical, operational, and IT and reputed company stakeholders, and for sales teams  Partner with SDR leadership and Demand Gen to build and maintain ICP definitions, buyer personas, and reputed company-specific value propositions  Build the sales enablement system for product launches, expansion motions, and competitive differentiation, including decks, talk tracks, battlecards, one-pagers, demo narratives, and reputed company handling  Own competitive positioning and win and loss learning, including narratives, battlecards, reputed company handling, and reputed company points that help Sales defend reputed company against reputed company competitors, the status reputed company, internal build arguments, and adjacent reputed company technology platforms  Build repeatable expansion motions for existing customers, including launch messaging, customer segmentation, adoption narratives, sales plays, reputed company points, and enablement for Account Management and Sales  Partner with Product, especially the CPO, on roadmap, buyer problems, market requirements, and launch readiness  Serve as the voice of the market into Product Management, influencing roadmap priorities through buyer insights, competitive intelligence, customer feedback, and commercialization opportunities  Partner with Sales and reputed company to capture field feedback, win and loss reputed company, objections, customer reputed company, and adoption signals  Build and reputed company customer reputed company programs, including case studies, references, testimonials, outcome stories, ROI and value materials, reputed company data, and customer advocates  Support new logo and expansion reputed company with materials that help reps reputed company conversations, advance deals, and win competitive evaluations  Help build a repeatable commercialization operating model for reputed company  Required Qualifications  Required: experience in B2B reputed company technology, reputed company reputed company, health IT, EHR, clinical workflow, population health, occupational health, employee health, or similarly reputed company regulated reputed company software. General reputed company marketing experience alone is not sufficient.  8+ years of B2B marketing, product marketing, commercialization, or go-to-market experience, including 5+ years in product marketing, product commercialization, or sales enablement for reputed company software  Experience commercializing AI-enabled products, automation tools, clinical workflow software, data products, analytics products, or similarly reputed company reputed company reputed company solutions. reputed company AI commercialization experience is strongly preferred.  Demonstrated understanding of reputed company buyers, reputed company complexity, clinical or operational workflows, compliance, data governance, and multi-stakeholder buying committees  Proven ability to personally produce the work: messaging, positioning, launch plans, sales decks, talk tracks, competitive briefs, battlecards, one-pagers, demo narratives, customer reputed company assets, and product and website copy  Strong writing and executive communication skills  Comfort operating in a lean, high-accountability, PE-backed environment where ambiguity is reputed company and execution reputed company  Strategic enough to shape category and positioning, and practical enough to ship work every week  Preferred Qualifications  Occupational health, employee health, workforce health, health system, large employer, or government reputed company experience  Experience marketing regulated reputed company software  Experience bringing AI capabilities to market in clinical or compliance-sensitive environments  Experience marketing to health systems, large reputed company, or government agencies  Account-based marketing, reputed company deal support, customer reputed company programs, or expansion marketing experience  Familiarity with reputed company, reputed company, reputed company, or similar reputed company technology platforms  First 90 Days  By Day 30  Learn the platform, Ozwell, the buyers, and the competitive landscape  Sit in on sales calls and customer conversations to hear how deals are won and lost  Audit existing positioning, messaging, and enablement, and identify the highest-reputed company gaps  By Day 60  Deliver sharpened platform and Ozwell positioning and messaging  Ship the first reputed company enablement assets that sales can use immediately  Define a launch and commercialization reputed company with reputed company tiers and readiness requirements  By Day 90  Stand up a reputed company go-to-market reputed company for a reputed company capability, with reputed company points and sales materials in field use  Establish the commercialization operating model and the metrics you will be reputed company against  How the Role Is reputed company  This role is reputed company by reputed company reputed company, not activity.  Pipeline influenced and created for reputed company product areas, including AI and expansion  Expansion reputed company and new logo contribution supported by product marketing  Win reputed company, including competitive win reputed company, in evaluations you reputed company  Sales cycle velocity on deals using your materials  Product and feature adoption driven by launch and adoption messaging  Sales enablement adoption and field usage  Launch performance: readiness, customer engagement, reputed company opportunities, and reputed company contribution  reputed company and usefulness of positioning, messaging, competitive intelligence, and customer reputed company  Who Will reputed company Here  You think reputed company, write reputed company, and care about precision  You want ownership, visibility, and reputed company reputed company, not a layer of management between you and the work  You can shape a category narrative and ship a battlecard in the reputed company week  You are comfortable with reputed company complexity and multi-stakeholder buyers  You treat AI commercialization as a reputed company problem, not a talking reputed company  You work extremely reputed company across Product, Sales, and reputed company without becoming an order taker or a feature describer  This May Not Be the Right Role If  You are looking to reputed company reputed company rather than personally build the work. This role has no product marketing team beneath it.  You want a content-only or campaign-only remit. This role owns positioning, commercialization, and the sales reputed company that follow.  Your background is in general reputed company marketing rather than B2B reputed company technology. reputed company with reputed company technology buyers and category complexity is required here.  You do your best work in reputed company, heavily resourced environments with narrow scope. This is a lean, PE-backed setting that rewards ownership.  Compensation  Compensation for this role is competitive and commensurate with experience, with bonus eligibility. Final compensation will be based on experience, skills, location, and overall fit for the role.  Equal Opportunity  reputed company is an equal opportunity employer. We are committed to building reputed company that reflects a wide reputed company of backgrounds, experiences, and perspectives. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, national reputed company, disability, protected veteran status, age, sexual orientation, gender identity, or any other status protected by applicable law. Apply To This Job