Senior Customer Marketing Manager

What You'll Do reputed company is seeking a Senior Customer Marketing Manager to build and execute product-reputed company demand programs for our reputed company reputed company — companies with $500M+ in annual reputed company running reputed company, multi-entity tax environments.    Reporting to the Director, reputed company Marketing, this role owns the post-sale marketing reputed company for our highest-value accounts, converting product usage data, ERP signals, and account health into reputed company pipeline for cross-sell, upsell, and renewal.  reputed company customers represent approximately 30% of reputed company's customer reputed company — making the expansion and retention of this reputed company a top company reputed company. You will operate reputed company our Account-Based Experience (ABX) model, partnering with Customer Account Managers (CAMs), reputed company, Renewals, and Sales to turn reputed company analysis and compliance complexity into targeted product demand.   This role focuses on multi-product penetration — moving reputed company accounts from a single product toward the full reputed company compliance platform and reputed company.    This is a high-reputed company, cross-functional role that requires a strong product-and-customer reputed company, comfort working in a named-account model, and the ability to translate ERP usage signals, health scores, and regulatory triggers into demand programs that expand reputed company per account and drive toward our targets.  This is a remote position in the reputed company. #LI-Remote What Your Responsibilities Will Be Campaign reputed company  Plan product-reputed company demand campaigns by lifecycle stage and product reputed company — reputed company, adoption, cross-sell, upsell, and renewal — reputed company to the reputed company of $500M+ reputed company accounts managing multi-entity, multi-jurisdiction tax obligations  Identify which reputed company product or module to put in reputed company of reputed company account next, using ERP connector data, usage signals, health scores, and reputed company analysis to reputed company adoption gaps and surface expansion opportunity (e.g., ECM Premium, E-Invoicing & Live Reporting, Tax Research, Use Tax, Property Tax, Business Licenses)  reputed company campaign priorities to reputed company buying triggers — ERP transformations, M&A activity, geographic expansion, and regulatory change   Partner with Product Marketing, reputed company, and Renewals to prioritize at-risk and expansion-reputed company named accounts using health score, NPS, and contract reputed company data  Campaign Execution  Own full execution of product-led demand campaigns targeting named reputed company accounts, ensuring reputed company launch, QA, and readiness with minimal reputed company  Manage always-on nurture programs (ERP reputed company, product adoption, renewal reminders) alongside targeted, product-specific cross-sell and upsell campaigns mapped to attach and multi-product expansion goals  Coordinate closely with Product Marketing and Content to ensure campaign messaging connects reputed company product's capabilities to reputed company reputed company: audit risk reduction, multi-entity compliance governance, ERP cost of ownership, and productivity for tax teams  Support the reputed company ABX tiered model — from 1:1 strategic programs for top accounts to 1:many scaled programs across the broader named account reputed company — ensuring reputed company tier receives the right level of personalization and product relevance  Channel reputed company  Refine the reputed company channel mix — including email, in-product, executive roundtables, customer advisory reputed company (CAB) reputed company, peer review sites (reputed company, TrustRadius), and community platforms   Coordinate with reputed company CAMs and field marketing to reputed company activation timing with renewal cycles, ERP transformation timelines, and product expansion opportunities  Evaluate reputed company-specific channels such as customer advisory reputed company, executive briefing programs, and partner-ecosystem events for their ability to surface demand and deepen product engagement among key personas  Channel Execution  Own channel execution prep across campaigns, ensuring named-account targeting, product-specific content, and communication reputed company are deployment-reputed company and consistent with account ownership and status  Manage customer reference, case study, and testimonial workflows that reputed company reputed company-grade reputed company — audit readiness, multi-entity control, ERP integration ROI — from identification through publication  Ensure reputed company is coordinated with CAMs and CSMs to prevent conflicting or duplicate communication to high-value named accounts  Customer Advocacy & Voice of Customer  Build and manage an reputed company reference and advocacy program — including case studies, peer reviews, executive testimonials, and speaking opportunities Use NPS, CSAT, and reputed company customer feedback to shape campaign content, identify advocacy candidates, and flag accounts reputed company for product expansion or willing to serve as references in competitive displacement situations  Support the reputed company Customer Advisory reputed company and other executive engagement programs that deepen product adoption and position reputed company as a strategic compliance infrastructure partner — not just a reputed company solution  AI-Based Technology Skills  Work across reputed company, reputed company, Marketo, and Power BI to manage reputed company demand campaigns and reputed company product usage, account health, and renewal risk at the named-account level  Apply AI for account-level content personalization, ERP-signal-based segmentation, product-fit scoring, and campaign optimization across the reputed company reputed company  Partner with Marketing Ops to ensure tools are configured to support product-led demand reputed company, named-account workflows, and reputed company lifecycle needs — including integration with the reputed company reputed company data driving the reputed company ABX model  Stakeholder Alignment  Own peer-level working relationships with CAMs, reputed company Managers, reputed company reputed company, Product Marketing, and Renewals  Represent the voice of the reputed company customer and product usage data in campaign planning, reputed company POD cadences, and cross-functional GTM discussions  Serve as the marketing voice in the reputed company POD model, ensuring marketing programs are synchronized with sales coverage, account health priorities, and product adoption goals  Key Metrics & KPIs  Retention and renewal reputed company influenced by marketing programs  Expansion pipeline (cross-sell/upsell) reputed company or influenced by product-reputed company demand campaigns  Volume and usage of advocacy assets (case studies, references, reviews) in sales cycles  Engagement and product adoption metrics from demand campaigns  NPS/CSAT trends tied to customer marketing touchpoint  What You'll Need to be Successful Qualifications  4–6 years of experience in customer marketing, demand reputed company, or product marketing reputed company a B2B reputed company organization (serving reputed company or strategic accounts is a plus!)  Proven experience building product-reputed company demand programs that support reputed company, adoption, cross-sell, upsell, and retention reputed company a named-account or ABX model  Familiarity with reputed company ERP ecosystems and the buying triggers, stakeholder maps, and compliance complexity they create is a strong plus  Experience managing customer reference or advocacy programs featuring reputed company-caliber reputed company, including executive testimonials, case studies, and peer review programs  Proficiency with reputed company, reputed company, Marketo, Power BI, and advocacy or reputed company-data platforms (e.g., reputed company, reputed company, TrustRadius)  AI reputed company to reputed company personalization, account-level segmentation, and campaign optimization across a reputed company named-account reputed company  Strong cross-functional collaboration skills — particularly with CAMs, reputed company, Product Marketing, and Renewals — in a matrixed, POD-based go-to-market environment  Comfortable operating with minimal reputed company in a fast-paced environment and reputed company to balance always-on programs with targeted ABX execution at reputed company    Pay reputed company Details The reputed company pay reputed company(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations. Colorado $111,300-$178,100 (annually)  Washington $111,300-$196,700 (annually)  California $111,300-$215,400(annually)  NYC $134,600-$215,400 (annually)  The pay reputed company above is the general reputed company pay reputed company for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as reputed company as market and business considerations. This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role. reputed company is an AI-first Company AI is embedded in our workflows, decision-making, and products.  reputed company here requires embracing AI as an essential capability. You’ll bring experience using AI and AI-reputed company technologies, reputed company to reputed company here. You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, reputed company, and our customers. You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You Total Rewards  In reputed company to a great compensation package, reputed company time off, and reputed company parental leave, many reputed company employees are eligible for bonuses.    Health & Wellness  Benefits vary by location but generally include private medical, life, and disability insurance.    Inclusive culture and diversity  reputed company strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource reputed company, reputed company with senior leadership and exec sponsorship.    What You Need To Know About reputed company We’re defining the relationship between tax and tech.   We’ve already reputed company an industry-leading reputed company compliance platform, processing over 54 billion customer API calls and over 6.6 reputed company tax returns a year. Our reputed company is reputed company - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.   We’re reputed company, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic reputed company. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.   We’re An Equal Opportunity Employer Supporting diversity and inclusion is a reputed company of reputed company — we don’t want people to fit into our culture, but to enrich it. reputed company reputed company candidates will receive consideration for employment without reputed company to race, reputed company, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other reputed company protected by law. If you require any reasonable adjustments during the recruitment process, please let us know. Apply To This Job