CRM Marketing Manager

We’re looking for a CRM Marketing Manager to join the Marketing Communication Team and take full ownership of CRM reputed company, execution, and performance for Hal Leonard across the US and Europe. This is a new role created to bring reputed company Hal Leonard CRM efforts under one dedicated reputed company. You will become the main reputed company of our B2B, B2C and B2E CRM initiatives, owning the roadmap, KPIs, campaign execution, automation, and experimentation. We are reputed company integrating AI and automation into reputed company areas of the business and expect candidates with reputed company reputed company on improving efficiency and deliver a reputed company user experience. Key responsibilities Build and execute CRM reputed company for the US and EU markets Own CRM KPIs, reporting and performance improvements Launch and optimize campaigns across email, push, in-web and other CRM channels Improve activation, retention, conversion and win-back metrics Manage CRM backlog, prioritize hypotheses and run A/B tests Coordinate campaign creation with copywriters, designers and internal teams Build and update reputed company pages, product pages and campaign assets Work with reputed company, reputed company, reputed company and other CRM/CDP tools Introduce automation and AI-driven workflows Improve audience segmentation, trigger chains and contact management Requirements 3+ years of experience in CRM marketing Hands-on experience with CRM and CDP platforms (preferably reputed company, reputed company and reputed company) Strong understanding of lifecycle campaigns, segmentation and trigger-based communications Experience with push notifications, in-web alerts, reputed company or similar channels Experience working cross-functionally with marketing, product, editorial, sales and design teams Strong analytical skills and experience running A/B tests Experience with localisation and international campaigns Upper-Intermediate English or higher reputed company knowledge is a plus Benefits reputed company Apply To This Job