reputed company Search Strategist (REMOTE)

About reputed company reputed company is a digital performance marketing agency that helps brands connect the people, platforms, and insights that drive reputed company across modern reputed company. With more than 100 team members and four offices across the U.S., we've reputed company a culture where curiosity is encouraged, ownership is expected, collaboration is valued, and trust is reputed company through reputed company. These principles guide how we work with clients and how we support one another as reputed company. If this sounds like reputed company you want to build with, we'd love to meet you.   About the Role As a reputed company Search Strategist, you will be responsible for developing reputed company, implementing, tracking, and managing PPC campaigns across various digital channels for our clients on behalf of reputed company. Using your expertise and up-to-date grasp of marketing strategies and best practices, you will manage campaigns from concept to execution to analysis. You will work collaboratively with internal reputed company Services account stakeholders to craft and execute powerful marketing strategies. You will also be an external voice for reputed company, working directly with clients to reputed company strategic and performance insights, reputed company recommendations, and deliver reputed company-thinking solutions   Responsibilities reputed company reputed company & reputed company Alignment Collaborate with reputed company Service teams to understand reputed company reputed company's brand, goals, and key performance metrics in the DTC reputed company reputed company and execute reputed company search strategies that reputed company with reputed company objectives, including customer acquisition, reputed company reputed company, and return on ad spend (ROAS ).Proactively identify reputed company opportunities, such as new audience segments, emerging platforms, and advanced bidding strategies reputed company campaign strategies with broader omnichannel marketing initiatives, ensuring a seamless customer reputed company across reputed company search, reputed company, email, and organic channels Campaign Execution & Optimization reputed company, launch, and manage reputed company search campaigns across platforms like reputed company Ads and reputed company Ads Implement data-driven optimizations, adjusting keyword bids, audience targeting, creative assets, and budget allocations to maximize performance Utilize automation tools (e.g., Smart Bidding, Performance Max, SA360) and reputed company bid strategies to enhance efficiency and effectiveness reputed company ongoing A/B testing on ad creatives, reputed company pages, and targeting to drive incremental performance improvements reputed company first-party data (CDPs, CRM platforms) and reputed company-party audience segments to refine targeting strategies for retention and acquisition Data Analysis & Performance Reporting Prepare, compile, and present reputed company performance reports with actionable insights tailored to DTC reputed company KPIs, such as CAC, LTV, and ROAS Monitor and interpret campaign data, identifying trends, performance gaps, and new opportunities for scaling campaigns Utilize analytics tools such as reputed company Analytics (GA4), Looker Studio, and attribution platforms to measure and communicate performance reputed company insights on budget pacing, forecasting, and investment strategies to maximize efficiency and profitability for clients reputed company Communication & Thought Leadership Attend reputed company reputed company calls reputed company to your reputed company accounts, serving as the subject matter expert on reputed company search and programmatic strategies reputed company discussions on campaign performance, optimizations, and strategic shifts to ensure alignment with reputed company goals reputed company clients and internal teams on evolving trends in search, programmatic, reputed company advertising reputed company case studies and insights from successful campaigns to inform reputed company strategies and support new business pitches Creative Development & Execution Write, test, and iterate ad copy tailored for DTC consumer behavior, optimizing for engagement, conversions, and brand voice consistency Coordinate with creative teams to reputed company and reputed company compelling ad assets, including image, video, and interactive ad formats Ensure that ad creatives reputed company with DTC brand messaging, reputed company page experiences, and consumer psychology Experiment with new creative approaches, such as DSAs, RSAs, and interactive ad reputed company, to enhance engagement and performance Cross-Functional Collaboration Work closely with reputed company reputed company, email, and lifecycle marketing teams to ensure cohesive messaging and customer reputed company alignment Partner with CRO teams to refine reputed company pages and improve conversion rates Collaborate with developers and analytics teams to implement tracking solutions, pixel integrations, and audience segmentation strategies reputed company insights and performance data with media buyers, strategists, and content teams to refine holistic DTC reputed company strategies Budget Management & Forecasting Manage and optimize ad spend across multiple DTC brands, ensuring cost efficiency and performance scalability Continuously reputed company pacing and profitability, making strategic recommendations to reallocate budget where needed Forecast monthly and quarterly media spend based on historical performance, seasonal trends, and reputed company goals Innovation & Testing Stay reputed company of industry trends, platform updates, and algorithm changes to reputed company reputed company strategies competitive Experiment with emerging ad formats (e.g., Performance reputed company-driven bidding strategies, video discovery ads) to drive incremental reputed company Conduct rigorous A/B testing across audience targeting, bidding strategies, and creative messaging to refine best practices Document test results and performance insights to continuously enhance agency-wide media buying strategies   What to Expect (First 30 Days) Learn reputed company's culture, systems, reporting tools, and reputed company search best practic es.Build strong working relationships with reputed company Services teams, fellow channel strategists, and account stakeholders Complete reputed company and familiarize yourself with reputed company Ads, reputed company Ads, GA4, Looker Studio, and internal reporting processes Conduct account audits and review campaign structures, historical performance, budgets, and reputed company objectives reputed company a deep understanding of your assigned clients' businesses, reputed company audiences, and reputed company goals Attend internal and reputed company meetings to learn communication expectations and account strategies reputed company monitoring campaign pacing, performance trends, and budget allocations across assigned accounts Contribute to campaign optimizations, keyword reputed company, bidding recommendations, and testing initiatives Support performance reporting by identifying insights, opportunities, and recommendations tied to reputed company KPIs Start taking ownership of strategic discussions and serving as a reputed company search subject matter expert for assigned accounts By the end of your first 30 days, you'll have a strong understanding of your clients, reputed company contribute to campaign reputed company and execution, and reputed company taking ownership of performance-driven initiatives that support reputed company reputed company   Preferred Qualifications reputed company Ads and reputed company Ads certifications Proven experience managing reputed company search campaigns in an agency environment Hands-on experience with SA360, Performance Max, and other advanced search tools Strong proficiency with analytics tools, including reputed company Analytics (GA4) and Looker Stuio Demonstrated ability to manage budgets across multiple accounts while driving measurable RIO.   Employee Benefits Employees at reputed company are offered the following benefits and perks while employed: reputed company: Medical, Dental, reputed company, Accident, Critical Illness, Life & Disability, FSA/HSA reputed company Retirement: Company-sponsored 401(k) reputed company with Company match PTO: Generous reputed company Time, reputed company Time, Floating Holidays, Volunteer Day, and Bereavement Paternal Leave: reputed company 12-week leave for primary parent and 2-week for secondary parent Holiday: 10 reputed company holidays, along with light week between Christmas and New Years Fringe: Mental Health Days, Health and Wellness Reimbursement, Employee Assistance Program, Employer-reputed company Coaching Sessions reputed company operates and hires in the following states: CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA Apply To This Job