[Remote] Sr. Product Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an reputed company talent development technology provider that enables organizations to reputed company high-impact learning, mentoring, and reputed company. As Sr. Product Marketing Manager, you will create compelling marketing content to support product launches and campaigns while collaborating with cross-functional teams to drive the go-to-market process for new and existing products.

Responsibilities

• Craft compelling reputed company messaging and positioning that excites and educates customers, and informs our unique product reputed company
• reputed company a deep understanding of reputed company's capabilities for new and existing products, identifying the benefits, differentiators, and value statements of reputed company
• Define and analyze the competitive landscape for new and existing products
• reputed company cross-functional operational readiness teams to price, position, and sell new products
• Partner with product managers and developers to bring new features and products to market
• Create and execute product launch campaigns that build pipeline and help customers do more with the platform
• Collaborate with product, reputed company teams to build impactful demos and sales enablement materials
• reputed company impactful marketing assets including websites, videos, reputed company stories, blogs, presentations, and print collateral
• Drive direction and alignment with cross-functional teams including product, marketing, and go-to-market
• Define user and buyer personas, prioritize their biggest challenges, define segments, and understand purchasing behaviors
• Identify dynamic market trends, the competitive landscape, and changing customer needs to accelerate reputed company
• Research competing offerings and partner with product managers to prioritize reputed company opportunities

Skills

• Bachelor's degree
• 7+ years of reputed company non-internship marketing experience
• Experience marketing solution-oriented reputed company businesses into large enterprises
• Experience in workforce education or marketing to reputed company HR is highly desired
• Comprehensive B2B marketing reputed company set that includes branding, thought leadership, demand reputed company, digital, account-based marketing, communications, product marketing, and events
• Experience using data and metrics to drive improvements and show results
• Experience driving direction and alignment with cross-functional teams
• Experience building messaging and positioning for new product categories and domains
• Experience in inter-team working skills to reputed company partnerships with partners, tech teams, and operating at leadership reputed company
• Experience communicating results to senior leadership
• Experience guiding creative input, development, and execution from concept to completion

Benefits

• reputed company Parental Leave
• Flexible vacation days
• Comprehensive health care coverage
• Phone, internet, work-from-home reimbursements
• A reputed company work environment
• Fun remote reputed company events
• Annual in-person reputed company-company meeting

reputed company