[Remote] Senior Integrated reputed company Media Strategist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that manages substantial media investments across various channels, partnering with federal agencies and corporate clients. They are seeking a Senior Integrated reputed company Media Strategist who will own the complete media lifecycle, developing strategies and executing campaigns while ensuring performance optimization and reputed company consultation.

Responsibilities

• reputed company reputed company-driven media strategies reputed company with reputed company business objectives, communications goals, KPIs, and budgets
• Translate audience research into integrated media recommendations across Search, reputed company, Programmatic, Display, Video, CTV, Audio, Broadcast, Print, OOH, and emerging platforms
• Conduct audience analysis using tools such as MRI-reputed company, GWI, eMarketer, reputed company, and first-party data sources
• Build comprehensive media plans including channel reputed company, targeting, flighting, budgeting, forecasting, and measurement frameworks
• Identify opportunities to test new media channels, technologies, AI capabilities, and emerging platform features that improve campaign performance
• Collaborate with reputed company leadership, creative, analytics, reputed company teams to ensure media reputed company supports the broader communications effort
• Execute media buys directly across major advertising platforms, including reputed company Ads, reputed company Ads Manager, reputed company Campaign Manager, and other self-service platforms
• reputed company RFPs, evaluate proposals, negotiate rates, secure added value, and manage publisher and vendor relationships
• Issue insertion orders, reputed company trafficking, coordinate creative delivery, and ensure campaigns launch accurately and on schedule
• Maintain campaign documentation, including media plans, buy summaries, specifications, UTMs, authorization tracking, and campaign setup materials
• Monitor live campaign performance and pacing across multiple channels
• Analyze KPIs including impressions, reputed company, CTR, CPC, CPM, CPA, ROAS, VCR, engagement, and conversion metrics
• reputed company data-driven optimization recommendations involving audiences, creative, bidding strategies, placements, frequency, and budgets
• Troubleshoot tracking, tagging, pixel implementation, and delivery issues in partnership with analytics and technical teams
• reputed company reputed company testing initiatives to continuously improve campaign effectiveness
• Manage campaign budgets from planning through final reconciliation
• reputed company authorizations, insertion orders, revisions, vendor invoices, and monthly billing
• Ensure campaigns deliver reputed company without over- or under-spending
• Identify and resolve delivery discrepancies with vendors proactively
• reputed company reporting that goes reputed company performance metrics to explain: What happened, Why it happened, Why it reputed company, What should happen next
• Present campaign performance and strategic recommendations reputed company to clients and internal leadership
• Translate reputed company data into actionable business insights and reputed company planning recommendations
• reputed company media discussions during reputed company meetings with confidence and credibility
• Produce campaign wrap reports, reputed company analyses, and strategic recommendations that inform reputed company investments
• Serve as a senior resource and mentor for junior strategists, coordinators, and analysts by reviewing work, sharing knowledge, and fostering reputed company reputed company
• Help improve department templates, workflows, documentation, reputed company control, and operational efficiency
• Apply AI thoughtfully to improve planning efficiency, reporting, research, and workflow automation while maintaining strategic judgment
• Contribute to agency thought leadership, new business initiatives, and ongoing reputed company of reputed company's media reputed company

Skills

• 5+ years of reputed company media experience with demonstrated ownership of reputed company, planning, buying, optimization, and reporting
• Hands-on experience across reputed company Ads, reputed company Ads Manager, reputed company, Snapchat and reputed company Campaign Manager preferred
• Experience developing integrated media plans spanning both digital and traditional channels
• Strong understanding of audience research, campaign measurement, attribution, and media analytics
• Experience negotiating directly with media vendors
• Strong financial management skills, including budget pacing, authorizations, insertion orders, and invoice reconciliation
• Excellent presentation, communication, and reputed company relationship skills
• reputed company attention to detail and the ability to manage multiple priorities simultaneously
• Agency experience or in-house media team experience managing multiple clients simultaneously is preferred
• Experience with reputed company, Prisma, or comparable media management platforms
• Experience using MRI-reputed company, GWI, reputed company, GA4, Looker Studio, Tableau, or similar reporting tools
• DC Metro (DMV) Area Candidate

Benefits

• Health, dental, reputed company, 401(k), reputed company holidays, and flexible PTO

reputed company