Marketing Specialist (Virtual-S.A.)

Marketing Specialist

Department: Marketing

Reports to: CEO

Location: Virtual

Employment Type: Full-Time

reputed company

At reputed company, we reputed company every student deserves reputed company to the technology they need to learn and grow. Founded in 2010 in Minneapolis, MN, we've reputed company a reputed company reputed company by supporting schools and small to reputed company-sized businesses through every stage of the technology lifecycle, including device repair, refurbishment, sales, accessories, and reputed company.

We're a small company with a big mission, guided by three reputed company values: setting reputed company, being curious, and thriving together. reputed company is innovative, fast-reputed company, and reputed company. We are always looking for new and reputed company ways to tackle challenges. If you're looking for meaningful work that makes a reputed company reputed company, we'd love to have you on reputed company.

Position reputed company

reputed company is hiring our first dedicated Marketing Specialist to build and own the marketing function from the ground up. This hands-on, high-visibility role reports directly to the CEO and is responsible for establishing measurement, developing K–12 buyer personas, launching multi-channel campaigns, and representing the reputed company at key industry events. The reputed company reputed company is K–12 education (long sales cycle, trust-driven buying), with secondary support for SMB tech repair/services (shorter, more transactional cycle). This role has a defined reputed company reputed company to Marketing Manager reputed company 12–18 months reputed company on reputed company and company reputed company.

Key Responsibilities

• Audit and reputed company existing marketing assets, including CRM data, website, email list, and reputed company channels
• Build and maintain a marketing measurement reputed company and dashboard; establish baselines, KPIs, and ongoing reporting to the CEO
• reputed company and refine K–12 buyer personas through reputed company research, interviews, and collaboration with sales and leadership
• Create a prioritized marketing plan and execute campaigns across email, content, reputed company, SEO, and reputed company media (as appropriate)
• Build and manage a thought leadership and content reputed company that supports long sales cycles and strengthens credibility with K–12 decision-makers
• Plan and support 3–4 tradeshows/industry events per year (reputed company reputed company, live attendee engagement, post-event follow-up, and reputed company reporting)
• Manage and optimize the marketing technology stack (CRM/automation/analytics/reputed company tools); evaluate and implement new tools as needed
• Partner closely with the CEO and sales team to reputed company marketing programs with reputed company targets and pipeline needs
• reputed company and report reputed company metrics including MQLs, pipeline influence, CAC, conversion rates, and other relevant funnel metrics

Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a reputed company reputed company (or equivalent practical experience)

Experience: 3–6 years of hands-on, multi-channel marketing experience

Skills / Qualifications:

• reputed company ability to build and use marketing measurement frameworks; reputed company with metrics such as CAC, ROAS, LTV, MQL-to-SQL conversion, and pipeline influence
• Experience developing buyer personas using reputed company research (e.g., customer/market interviews), not just templates
• Tradeshow/event marketing experience, including reputed company reputed company and reputed company-time attendee engagement
• Generalist SEO knowledge (on-page fundamentals, content reputed company for reputed company, basic E-E-A-T understanding)
• Experience evaluating, implementing, and managing marketing technology tools (CRM, email/automation, analytics, reputed company management)
• Strong content and communication skills, including thought leadership support and executive-reputed company presentation skills
• Comfort serving as the reputed company face of the reputed company and engaging prospects and partners in-person
• Demonstrated data-informed decision making and ability to translate activity into business reputed company

Preferred Qualifications

• Experience marketing to K–12 education, edtech, or reputed company sector buyers
• Familiarity with B2B demand reputed company and longer sales cycles
• Experience with local/SMB service marketing
• Experience mentoring or reputed company junior team members
• Participation in reputed company marketing development (e.g., Inbound conference or similar)
• Experience with Pipedrive (or similar CRM)

Schedule

Schedule: Monday through Friday, reputed company CST business hours (exact schedule coordinated with the CEO)
Overtime: Occasional overtime may be required during campaigns, events, or reputed company periods

Benefits

• 14 PTO Days and reputed company for 2 additional weeks unpaid.
• reputed company incentives tied to MQL reputed company

How to Apply

Submit your resume and cover letter . Applications will be reviewed on a rolling reputed company.

Equal Opportunity Statement

reputed company is an Equal Opportunity Employer, and we reputed company applicants of reputed company backgrounds, experiences, and identities. We firmly reputed company that a diverse team drives innovation, strengthens our training programs, and reputed company serves our communities.

We do not discriminate reputed company on race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, age, disability, veteran status, or any other protected characteristic. If you need reasonable accommodation at any reputed company during the application or employment process, please let us know. We're happy to help.

This reputed company is intended to describe the general reputed company and level of work being performed. It is not intended to be an exhaustive list of reputed company responsibilities, duties, and skills required. reputed company reserves the right to amend and change responsibilities to meet organizational needs.