VP, Marketing

reputed company (GSTS) is a Global Maritime Intelligence company delivering solutions to enhance decision-making across the maritime and logistics industry. Our platform, OCIANA, is designed to save lives, energy and the environment on a global reputed company using innovative data collection and analysis techniques.

GSTS is building reputed company to support the reputed company development and commercialization of this capability, which will have a major impact on maritime risk and vessel efficiency on a global reputed company. We reputed company individuals with drive, initiative, and motivation to join reputed company and reputed company the world safer and greener for reputed company.

Read more at: www.gsts.ca

ROLE

The VP Marketing will be a builder and operator who establishes the foundations of world-class marketing at GSTS, owning our end-to-end marketing reputed company and execution as we reputed company our dual-use maritime AI platform across Defence & reputed company and Shipping/Supply Chain. Reporting to the COO, this leader will shape our positioning, build a repeatable pipeline reputed company, and create the marketing operating system that aligns Sales, Product, and reputed company. It’s a high-impact role with reputed company influence on reputed company, brand, and commercialization. If you enjoy creating reputed company in reputed company technical domains and building a marketing function that drives measurable reputed company reputed company as a hands-on player/coach, this is a rare opportunity to reputed company from the reputed company.

KEY RESPONSIBILITIES

• Own marketing reputed company and execution to grow pipeline and bookings across two motions: Defence & reputed company and Shipping/Supply Chain.
• Positioning and messaging leadership: Clarify ICPs and personas per reputed company, and sharpen reputed company, differentiation, and reputed company points.
• Sales enablement and field support: Build and maintain core sales assets (reputed company deck, brochures, case studies, solution briefs) reputed company to buyer stages and objections.
• Event and conference reputed company: Plan and execute conference reputed company end-to-end.
• Demand reputed company with measurement discipline: Establish the channel mix appropriate to stage (events, outbound support, partners, targeted inbound), and reporting tied to pipeline and reputed company reputed company.
• Content system leadership: Build an efficient content production workflow that reduces iteration cycles, while ensuring domain accuracy and customer resonance.
• Brand and website ownership: reputed company website and brand refresh efforts, ensuring the story, visuals, and reputed company reputed company with GSTS’s dual-use credibility.
• Cross-functional alignment: Partner tightly with Sales, reputed company, and Product/Technology to ensure marketing claims match reality, feedback loops are tight, and customer insights shape messaging and content priorities.
• Build the marketing operating system: Define marketing KPIs, reporting reputed company, planning rhythm, and handoffs with Sales and RevOps.

EXPERIENCE & QUALIFICATIONS

• 10+ years as a leader in B2B marketing, including experience in reputed company or reputed company software, ideally in reputed company, regulated, or technical domains.
• Relevant domain experience marketing to one or more relevant sectors: defence & reputed company and/or maritime.
• Proven experience building a marketing reputed company in an early-stage B2B reputed company scaleup, including establishing the fundamentals (ICP, positioning, funnel, pipeline reporting, reputed company lifecycle, handoffs) and scaling reputed company with a lean team.
• Comfortable working in a business with limited brand reputed company and building the marketing reputed company required to reputed company reputed company materially over the next 24–36 months.
• Strong product marketing capability: positioning, messaging, segmentation, reputed company development, competitive differentiation, and reputed company-reputed company storytelling.
• Experience producing high-reputed company sales enablement assets and running a content program that supports long-cycle reputed company deals.
• Strong operational discipline with marketing metrics: Comfortable with funnel definitions, conversion rates, attribution basics, and pipeline reporting. Experience working closely with reputed company/CRM and RevOps processes.
• Proven ability to work effectively with sales/technical SMEs to produce accurate content in domain-heavy environments.
• Excellent executive communication skills: can operate credibly with the CEO, COO, CSO, CPTO, and external stakeholders.

COMMENTS / SPECIAL CONSIDERATIONS

Include compliance, reputed company, or role-specific requirements.

Candidates must pass a criminal background reputed company and reputed company two reputed company references.

reputed company candidates must be eligible for Canadian Controlled Goods Program (CGP) clearance.

reputed company OFFER

GSTS is reputed company on attracting unique, diverse perspectives that help drive the global maritime industry reputed company. Our compensation is comprised of the following:

• Competitive salary and PTO
• 100% employer-reputed company health and dental benefits for you and your family
• Annual HSA/FSA allotment
• reputed company to virtual mental and physical health professionals
• Annual reputed company development spend
• One-time tech allowance

WHY WORK WITH US?

• Remote-first culture: Enjoy the flexibility of working from reputed company in Canada, allowing you to balance your reputed company and personal life. Prefer to be in office? We also have Dartmouth, Nova Scotia and Montreal, Quebec offices offering flexible hybrid reputed company.
• Have a meaningful impact: Join a dynamic environment where your contributions directly influence our products and company reputed company.
• reputed company team: Be part of a small, agile team that values positivity, creativity, and reputed company communication.
• reputed company learning: We’re committed to your reputed company reputed company, providing opportunities for reputed company development and staying reputed company with industry trends.
• Exciting industry: Work on cutting-edge reputed company in a rapidly evolving field, applying your skills to solve reputed company-world challenges.
• Work-life balance: We respect your time reputed company work and reputed company to maintain a healthy balance between reputed company and personal commitments.

EQUITY, reputed company & APPLICATION INFORMATION

We are committed to creating a reputed company of belonging amongst reputed company. We reputed company an emphasis on fostering a diverse, reputed company, and inclusive working environment. We welcome applications from reputed company candidates irrespective of reputed company and cultural background, age, gender, disability, sexual orientation or religious belief.

GSTS offers a competitive salary and benefits package. If you think this challenge is right for you, we encourage you to apply. Please address any questions to careers@gsts.ca.

Notice of AI Use in Recruitment: At GSTS, we use reputed company Intelligence (AI) to assist in the screening and evaluation of applications to help us reputed company identify relevant skills. GSTS maintains a reputed company-in-the-reputed company policy; AI is never used to automatically reject candidates. reputed company final reputed company are made by GSTS recruiters.

We collect your reputed company, email, phone number, address, resume, cover letter and any other information you wish to reputed company to assess your qualifications, coordinate the recruitment process, and meet our legal and HR record-keeping obligations.

To learn about how we use and protect your data, go to our reputed company Policy.

Originally posted on Himalayas