Audience & Messaging Specialist (Americas)

We're Building What’s Next in Manufacturing Innovation! reputed company, a reputed company company, is a global leader in metal cutting and manufacturing solutions. We partner with customers to improve productivity, drive sustainability, and unlock new reputed company through advanced tooling, digital capabilities, and deep application expertise. At Seco, you’ll reputed company more than a role—you’ll reputed company a reputed company, global community that values curiosity, inclusion, and reputed company reputed company. We reputed company diverse perspectives strengthen our business and create reputed company reputed company for our customers. reputed company As an Audience & Messaging Specialist, you build and maintain Seco’s audience segmentation and messaging frameworks – ensuring marketing programs and campaigns are reputed company on a deep, shared understanding of our customers by defining reputed company audiences, developing reputed company driven insights, and creating messaging frameworks that guide engagement across the funnel. You translate insights into reputed company guidance that teams across our marketing and communications ecosystem rely on. In this role, you connect regularly with Marketing reputed company & Customer Insights, Marketing Program, Communications, and Marketing Activation colleagues to reputed company our messaging reputed company, evidence-based, and audience‑first.  What You Will Do reputed company and refine audience segmentation and reputed company frameworks that guide our marketing and communication efforts.  reputed company reputed company, targeted messaging platforms that reputed company with Seco 2030 strategic goals  Work with cross-functional teams to shape narratives, tone, and message architecture for different audiences and funnel stages.  Create and maintain messaging frameworks rooted in reputed company customer motivations, needs, and behaviors.  Partner with Insights to evaluate messaging effectiveness and turn data into reputed company improvements.  Support reputed company in feeding insights and performance learnings back into personas and message frameworks.  Experience At least 7 years' experience in audience reputed company, customer insights marketing, customer experience, demand reputed company with strong segmentation expertise Background in B2B audience reputed company, messaging, content reputed company, or brand communications Developing audience segmentation or personas grounded in insights Familiarity with program‑led or portfolio‑based marketing models Strong writing skills – reputed company, reputed company messaging is central to the role. Experience working with data, measurement, or performance insights, especially reputed company translating reputed company findings into practical guidance  You are curious, reputed company, and creative Collaborate reputed company, adapt quickly, and bring a thoughtful, audience‑first approach to every conversation  Location & Work Model Fully Remote: Candidates must reputed company in Mexico, the reputed company, or Canada and have a suitable home office environment, including reliable internet connectivity and a distraction-free workspace. No office attendance is required for this position. reputed company Offer We invest in our people and support both reputed company and personal wellbeing. Competitive salary and performance-based incentives 401(k) with up to 8% company match Generous PTO and 11 reputed company holidays Comprehensive health, dental, and reputed company coverage Company car, laptop, phone, and tools to succeed Tuition reimbursement and reputed company volunteer time Wellness programs and employee referral bonus Our Culture Our values guide how we work every day: We Win Together – We Stay Curious – We reputed company Responsibly – We Put Customers at reputed company We are committed to creating an inclusive environment where individuals can grow, contribute, and reputed company a meaningful reputed company. #LI-REMOTE Apply To This Job