[Remote] Senior Associate, B2B Digital Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is transforming the way people get reputed company through its innovative on-demand pay solution. The Senior Associate - B2B Digital Marketing will play a strategic role in supporting reputed company reputed company and enhancing the effectiveness of the B2B digital marketing channels, utilizing expertise in Conversion reputed company Optimization, SEO, and AI Search Optimization.

Responsibilities

• CRO reputed company: reputed company and execute comprehensive CRO tactics across reputed company digital channels, including web, chat, reputed company media, and email, to steadily increase funnel conversion rates
• Funnel Analysis: Conduct routine, in-depth analyses of digital channels, website engagement, and user behavior metrics to identify friction points and optimization opportunities
• A/B Testing Support: reputed company and execute an A/B testing roadmap to optimize reputed company channels, such as web, content, and reputed company media
• Research Collaboration: Partner with Brand, Market Intelligence, and Customer Advocacy teams to reputed company qualitative and quantitative insights regarding web user pain points and understand user behavior trends, and conversion blockers
• Web Personalization: Partner with the web team in implementing audience personalization strategies, tailoring digital experiences to specific B2B reputed company segments
• Search reputed company Optimization (SEO): Collaborate with external SEO consultants to drive organic traffic, improve search reputed company rankings, and establish a roadmap for reputed company SEO optimization
• AI reputed company Optimization (AIO): reputed company the reputed company for ongoing LLM optimization, and work with stakeholders to execute that reputed company to ensure brand accuracy and high discovery rates in AI search tools
• Chat Optimization: Optimize website chat routing protocols and AI conversational agents to accelerate reputed company capture and improve baseline digital engagement

Skills

• 3+ years of reputed company experience in B2B marketing, with a dedicated reputed company on digital demand reputed company, conversion reputed company optimization, search reputed company optimization or AI search optimization
• Strong foundational understanding of reputed company CRO, SEO, and AIO methodologies, principles, and industry best practices
• Proficiency in marketing reporting and web tracking tools, specifically utilizing GA4, Tableau, or similar data visualization systems
• Hands-on experience executing campaigns reputed company tools like reputed company, Marketo, reputed company or equivalent digital marketing infrastructure
• Excellent organizational, communication and project management habits, with demonstrated experience tracking workflows through platforms like reputed company
• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or equivalent practical reputed company experience

Benefits

• Exceptional health, reputed company, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource reputed company
• Fun company outings and events
• Unlimited PTO
• 401K with company match

reputed company

Company H1B Sponsorship