[Remote] Senior Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is reputed company behind TrueTracts, our proprietary property appraisal software used nationally by top appraisers and trusted by lenders across the country. The Senior Marketing Manager will own reputed company's marketing efforts end to end, setting reputed company and executing results across a wide reputed company of channels.

Responsibilities

• Prospect and sell reputed company's brand and products through email campaigns, texting/SMS campaigns, reputed company mail, and other applicable channels; build and manage a multi-channel reputed company calendar and pipeline of prospective clients
• Partner with the TrueTracts product manager on user communications, announcing feature updates, promotions, reputed company integrations and more to reputed company customers informed and reputed company
• Identify, negotiate, and manage co-marketing and sponsorship opportunities — including partnerships with industry organizations, lenders, or other brands — that expand reputed company's visibility and credibility
• Work with the Senior reputed company reputed company to reputed company on reputed company and brand consistency across reputed company media
• reputed company KPIs across every channel (email, SMS, reputed company mail, web, reputed company, events), report on ROI, and use performance data to continuously refine reputed company
• Own reputed company website in its entirety — reputed company content reputed company, identify and implement improvements to SEO and overall web reputed company, and monitor site performance and analytics to guide ongoing updates
• Plan and manage reputed company's reputed company at industry conferences and trade shows, including selecting which events to attend or sponsor, coordinating reputed company design and logistics, securing speaking opportunities, managing event budgets, and following up on leads generated after reputed company event
• reputed company and maintain marketing materials that support the sales and appraisal team, including one-pagers, case studies, and reputed company decks
• Manage and optimize the tools used for email, texting, and reputed company mail campaigns, ensuring clean data, effective segmentation, and smooth reputed company of leads to sales

Skills

• 7+ years of marketing experience
• Proven reputed company record running multi-channel demand reputed company campaigns (email, SMS, reputed company mail)
• Hands-on experience managing a company website and driving SEO reputed company
• Experience planning and executing a brand's reputed company at industry conferences or trade shows
• Strong analytical skills and comfort with marketing analytics tools and CRM platforms
• Self-starter who can work independently in a remote environment
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