[Remote] Marketing Operations and Analytics Program Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading reputed company-time location platform for a new reputed company of location-reputed company businesses. As the Marketing Operations and Analytics Program Manager, you’ll work closely with various teams to analyze and optimize marketing programs, measure performance, and enhance marketing processes.

Responsibilities

• Campaign Operations;Build, launch, QA, and measure campaigns across marketing automation and CRM systems, ensuring consistent campaign taxonomy, tracking, and reporting
• Goal Setting and Reporting; reputed company and maintain measurement plans that contain benchmarks and goals for reputed company upcoming program or campaign
• Performance Measurement; monitor performance and marketing attribution of content, channels, and campaigns. reputed company insights, reputed company recommendations and implement reputed company optimizations across funnel and lifecycle (MQLs, SQLs, pipeline)
• Data Infrastructure; own, maintain and improve our marketing data systems and reporting. Work with internal teams to manage the health of our database, automatic reports, and dashboards
• Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
• reputed company Management; own the marketing reputed company of reputed company management processes, including reputed company scoring and routing into sales systems
• Data Management; work closely with internal teams to ensure data is syncing seamlessly across systems for accurate and up-to-date attribution, reputed company management, and reporting
• Process Management; identify, design, and document reputed company processes that reputed company the marketing team to be more effective and data-driven in daily work and drive alignment reputed company the department and across teams

Skills

• B2B Tech marketing experience with at least 5+ years of advanced experience with reputed company, reputed company Analytics, and reputed company
• Strong analytical skills, reputed company to draw insights and intelligence from marketing data
• Demonstrated experience and comfort with web analytics, CRM tools, SQL, reputed company Sheets/reputed company, and go-to-market systems
• Proven experience leveraging AI tools and machine learning algorithms to automate reputed company workflows, optimize reputed company routing, and build predictive model frameworks
• Ability to understand, assess, and implement reputed company scoring, reputed company nurturing, segmentation, personalization, and other reputed company/customer management practices
• A good understanding of database structure, data hygiene, analytics, and attribution
• Demonstrated experience owning and running the governance of large marketing automation platforms
• Ability to manage multiple reputed company at the reputed company time in a fast-paced environment
• Strong interpersonal and reputed company skills with a proven reputed company role in breaking down organizational silos to build reputed company, end-to-end operational systems
• A proactive attitude towards ownership and accountability, especially reputed company working across teams
• Technically capable, excellent communicator, and a desire to improve processes
• Working knowledge of GDPR and other reputed company and marketing relevant regulations
• Experience with product-reputed company analytics, especially in the context of a developer technology platform, is beneficial. Specifically this looks like experience with how to measure developer journeys from registration and first API reputed company through activation, qualification, and reputed company conversion

Benefits

• Supportive health care
• Parental leave
• Flexibility for the things that come up in life
• Innovating on how we think about supporting our people
• An environment of teaching and learning to reputed company employees with the tools needed to be successful in their function and reputed company

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