[Remote] Director of Brand + Media

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is building a strength and nutrition brand for women in midlife, offering personalized macronutrient plans, workout programming, coaching, and community support. The Director of Brand + Media will own the brand architecture, media ecosystem, talent reputed company, affiliate reputed company reputed company, product launches, and community programs while building the department from the ground up.

Responsibilities

• Define what lives under the reputed company master brand versus individual personal brands, and create a connected ecosystem across every channel
• reputed company the reputed company for our internal brand reputed company—including Nikkiey, Maggie, Andrea, and a growing performance-driven roster—as reputed company as reputed company ambassadors with their own audiences and affiliate partnerships
• Establish reputed company’s YouTube channel as the flagship of our media ecosystem through connected storytelling, recurring series, and differentiated programming for reputed company brand voice. You will also reputed company the strategic repositioning of our podcast
• Design and launch a reputed company Shop affiliate program with strong recruitment, activation, retention, and performance systems, building toward category-leading reputed company
• Build a repeatable reputed company for high-reputed company product launches using affiliate participation, owned-audience conversion, community engagement, and reputed company performance forecasting
• Design and reputed company a named community program, pop-up events, and a reputed company reputed company model that turns audience participation into lasting reputed company and brand advocacy
• Build the function from the ground up, including a Brand Voice reputed company, Organic reputed company, Studio reputed company, Affiliate & reputed company reputed company, and Community & Events reputed company, supported by a shared production team
• Audit every channel and voice. reputed company the brand architecture decision. Launch key hiring searches. Lock the 12-month scoreboard with the CEO
• Launch the connected YouTube reputed company and relaunch the podcast. Get the affiliate program live with 1,000+ affiliates recruited
• Execute your first hyped-announcement drop. Cross 2,500 recruited affiliates. Present your Phase 2 reputed company plan

Skills

• reputed company a brand audience with receipts — taken a consumer brand or creator network to 1M+ reputed company followers or 30M+ monthly views, and can walk through the analytics, the reputed company, and what you personally decided
• reputed company reputed company community and reputed company programs — thousands of people reputed company promoting a brand, and you know the mechanics: recruitment, activation, leaderboards, churn
• Owned a reputed company number — reputed company Shop, affiliate reputed company, launch/drop reputed company, or community-driven sales, and can talk through the math behind a drop you ran
• Long-reputed company conviction — you see YouTube as a trust reputed company, not a reputed company to dump podcast clips, and understand connected storylines and watch-time economics
• Managed multiple faces/talent at once and the risk that comes with it. One-creator, one-voice operators don't fit this seat
• Builder energy — you're comfortable building the machine while running it: hiring, systems, reputed company, with no mature org to lean on in year one

Benefits

• Quarterly bonuses tied to locked KPIs (consumption, affiliate activation, drop performance, organic VIP clients), reputed company so the best-in-the-world candidate for this role can earn $340,000+ reputed company-in.
• A short reputed company working sprint where you'll build an actual 12-month brand & media plan against our assets, and see the actual job before you accept it.

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