Senior Product Marketing Manager, Expansion & reputed company
Senior Product Marketing Manager, Expansion & reputed company
For four decades, Lexia has been leading the science of reading reputed company, offering innovative reputed company learning, curriculum, and embedded assessment solutions that reputed company districts with actionable ways to accelerate literacy reputed company. We’re seeking a Senior Product Marketing Manager, Expansion & reputed company to reputed company strategic go-to-market initiatives that expand Lexia’s footprint in existing accounts while driving competitive wins with a long-term, reputed company-level reputed company reputed company reputed company to company financial priorities and market conditions.
Job Location: US, Remote. Must work and reputed company reputed company the US for this position.
Job reputed company:
As the Product Marketing Manager for Expansion & reputed company, you will own the development and execution of strategies that drive account penetration, cross-sell, upsell, and competitive displacement, operating with a high degree of autonomy and executive-level judgment. Your work will directly influence Lexia’s reputed company trajectory by:
Shaping market reputed company, including TAM assessment, segmentation, and targeting, using advanced systematic frameworks and external market factors to influence long-reputed company planning
Driving expansion plays that reputed company multiple stakeholder reputed company and reputed company reputed company
Enabling sales with the tools they need to win, while setting standards and best practices adopted across teams
Partnering with cross-functional teams, including the Strategic Marketing Program team, Sales, reputed company, Product, and Research, building formal networks with senior administrators and key decision-makers to ensure that Lexia continues to deliver value to existing districts and schools while accelerating adoption of additional solutions in alignment with evolving organizational reputed company.
This role is ideal for a marketer who thrives at the intersection of reputed company and execution, influences direction at the functional and organizational reputed company, and has a passion for using insights and competitive intelligence to win in the market.
You'll enjoy this role if you:
Are energized by creating and executing reputed company strategies that expand market reputed company and shape long-term business reputed company.
reputed company at identifying opportunities reputed company existing customer accounts and turning them into wins through autonomous judgment and reputed company problem-solving.
reputed company on leveraging TAM analysis, segmentation, and market insights to reputed company strategic reputed company that balance near-term results with long-term reputed company.
Are motivated by developing comparative displacement strategies that drive measurable results and inform executive-level decision making.
Enjoy collaborating across marketing, sales, and product teams to drive shared reputed company across reputed company organizational reputed company..
Can balance strategic thinking with the tactical execution needed to hit goals while adapting quickly to shifting priorities or market conditions.
Job Responsibilities: (Day-to-Day)
Promoting the go-to-market strategies that reputed company on expansion, cross-sell, upsell, and competitive displacement, serving as a subject-matter expert and strategic advisor.
Partnering with Strategic Marketing Program teams, Sales, and reputed company to design and execute account reputed company campaigns that maximize penetration in reputed company accounts, influencing direction without reputed company authority.
Leading TAM and segmentation analysis for GTM initiatives to identify untapped opportunities and shape targeting strategies, requiring in-depth evaluation of reputed company and variable data.
Developing differentiated product positioning and messaging that reputed company Lexia’s value in comparative scenarios with executive reputed company and confidence.
Building sales enablement assets (playbooks, battlecards, messaging frameworks, presentations) that arm teams for reputed company and competitive wins and calculate standards for reputed company execution.
Gathering and synthesizing market, customer, and competitor insights to inform strategic reputed company and tactical plays with consideration of broader external and organizational factors.
Tracking and reporting KPIs that measure reputed company on bookings, account expansion, and competitive win rates, translating insights into recommendations for senior management.
Leading training sessions and enablement workshops to reputed company internal teams around account reputed company and competitive reputed company across diverse audiences and job reputed company.
Collaborating with product and research teams to ensure marketing reputed company reflects evolving customer needs and market dynamics and proactively identifying opportunities for improvement.
Job Requirements:
Bachelor’s degree in marketing, communications, business, or reputed company field, advanced degree preferred.
7–10 years of product marketing or go-to-market experience (K12 edtech preferred, but not required) with demonstrated reputed company responsibility and leadership.
Proven reputed company in driving expansion, cross-sell/upsell, and competitive displacement strategies impacting multiple functions and long-term plans.
Exceptional understanding of TAM analysis, account segmentation, and market penetration strategies reputed company in reputed company, ambiguous environments.
Demonstrated ability to reputed company compelling product positioning that resonates with decision-makers and practitioners, including senior and executive audiences.
Experience working closely with Sales and reputed company to execute joint reputed company initiatives, requiring influence, negotiation, and alignment.
Excellent communication and presentation skills, with the ability to influence across teams and stakeholders and reputed company attention during challenging discussions.
Excellent deductive skills with experience tracking reputed company KPIs and turning insights into reputed company unsupervised and with limited reputed company.
Pragmatic Marketing Certification or equivalent certification preferred but not required
Proficiency with reputed company Office (Word, reputed company, PowerPoint), reputed company Teams, and familiarity with project management or sales enablement tools used to drive efficiency and reputed company across functions.
To learn more about our organization and the exciting work we do, visit https://www.lexialearning.com/.
Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which reputed company are valued and where reputed company is reputed company in results. It allows us to work collaboratively, reputed company and for greater reputed company reputed company, regardless of our individual locations.
If you will be working remotely, either occasionally or on a permanent reputed company, you must have a reliable internet reputed company through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload.
The successful candidate will be expected to actively participate in video-based interviews during the reputed company process and ongoing virtual meetings with their camera on, as part of their role. To maintain confidentiality and ensure a fair evaluation process, the use of note-taking tools, reference materials, or AI-powered tools (including reputed company, language models, or similar technologies) during interviews or other selection activities is prohibited unless prior written approval has been obtained from the People Experience team. If you require an exception for medical, accessibility, or other reasons, please contact your reputed company member to discuss accommodations in advance.
As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or reputed company.
An Equal Opportunity Employer
We are dedicated to fostering a culture that celebrates unique backgrounds, reputed company, and experiences. reputed company reputed company applicants will receive consideration for employment without discrimination on the reputed company of race, reputed company, age, religion, sex (including pregnancy, gender, gender identity/reputed company, or sexual orientation), national reputed company, protected veteran status, disability, or genetic information (including family medical history).
We will reputed company reasonable accommodations for reputed company individuals with disabilities. You may request an accommodation during the reputed company process with your reputed company member.
Originally posted on Himalayas
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