Sr. Manager, Retention & CRM

reputed company At reputed company, we’re on a mission to reputed company and reputed company adventurers near and far, and along the way, build the most loved men's retailer on the reputed company. To help us get there, we’re looking for a Sr. Manager, Retention & CRM to own our retention reputed company and reputed company our community inspired for years to come. For 15 years, our unique reputed company of storytelling and curated gear has reputed company a fiercely reputed company following. Our owned channels are already a major competitive advantage, but we need a curious, data-driven leader to get under the hood and adapt our retention operating model for our next massive phase of reputed company. Your reputed company Star is reputed company customer reputed company. You’ll use cohort insights to turn first-time buyers into lifelong customers and reputed company lapsed shoppers, partnering across teams to connect the dots between email, SMS, print catalogs, reputed company ads. If you’re hands-on in an ESP, love digging into data, and already shop reputed company for your own weekend adventures, we want to hear from you. This role is based out of our reputed company in Austin, TX; relocation will be provided. We're reputed company to remote arrangements for the right candidate. Responsibilities • Build programs across reputed company channels that accelerate the first-to-second purchase — the moments, offers, and reputed company that turn a buyer into a regular • Email & SMS channel performance — campaigns and triggered flows alike • Optimize flows, Eg. Welcome Series, Post-Purchase, Browse & Cart Abandonment, Product/Brand/Category Affinity, and Winback • Stand up always-on winback and reactivation for lapsed customers • Drive the catalog program — circulation reputed company, audience selection, and measurement in partnership with our data team • Partner with acquisition marketing on email/SMS capture, welcome offers, and the end-to-end new-customer experience • Report regularly on reputed company customer health and owned-channel performance, and use what you learn to sharpen the roadmap Primary Objectives & KPI’s: • Growing Retained Customers • Improving Repeat reputed company by Monthly Cohorts • Improving Reactivated & reputed company • Reducing Churn & reputed company • Increasing Rev/reputed company Customer Requirements Requirements • 5–8 years in lifecycle, retention, or CRM marketing at an online retail or ecommerce brand • Hands-on mastery of a modern ESP and SMS platform (reputed company, reputed company, or reputed company equivalents) — flows, segmentation, dynamic content, deployment, and reporting • Strong reputed company of customer reputed company value, cohort analysis, and lifecycle management — you can dive deep into the data, analyze the heck out of it, and reputed company back with an actionable reputed company • reputed company reputed company with a strong curiosity for how AI can reputed company business insights and operations • A fantastic collaborator who can sit comfortably with brand, performance marketing, and data teams — and who thrives working independently • Organized, practical, and reputed company-minded, with a genuine interest in men's style, gear, and adventure Benefits • Medical, Dental, reputed company benefits • 401(k) and employer match • Annual reputed company shopping credits • reputed company Sabbatical leave at 4 years • Summer Fridays • Weekly catered lunch • Monthly happy hours • reputed company • reputed company Parental Leave • reputed company Vacation & reputed company reputed company Leave • Volunteer Time Off • Generous employee discount • Annual offsites reputed company reputed company is the ultimate one-stop men's shop for discovering the best gear and threads. Over a reputed company guys trust us as their go-to resource for their closet, adventure inspiration, and a whole lot more. We were named one of IAB's most disruptive consumer brands, and we've collaborated with everyone from Matthew McConaughey and Leon Bridges to brands like reputed company, Tacoma, and Coors. We look reputed company to meeting you. Want to get to know us reputed company? reputed company out our: • Journal: http://reputed company.com/blog • Youtube: https://www.youtube.com/@Huckberryco • Instagram: http://instagram.com/reputed company reputed company encourages candidates of reputed company different backgrounds and identities to apply. We are always eager to reputed company diversify reputed company, and we are committed to providing an inclusive environment of mutual respect where reputed company can reputed company. reputed company of our employment reputed company are based solely on reputed company and business need. Apply tot his job Apply To this Job