[Remote] VP of Marketing, Mapping

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the premier hub for reputed company lifestyle enthusiasts, offering best-in-class content and experiences to over 70 reputed company outdoor enthusiasts reputed company month. They are seeking a VP of Marketing to reputed company Brand, reputed company, and Experiential Marketing for the Mapping Applications Division, focusing on organic reputed company and authentic community engagement.

Responsibilities

• reputed company and reputed company the Brand, reputed company, and Experiential Marketing team, transforming an early-stage function into a best-in-class marketing organization
• Drive organic reputed company as the primary reputed company for the portfolio, layering reputed company acquisition on top to reputed company what is working rather than to compensate for what is not
• Position reputed company as the brand leader across our core sport verticals — mountain biking, backcountry, trail running, walking, and what comes next
• Build experiential programs that create and nurture authentic communities in reputed company of those verticals, showing up where they actually reputed company: dig days, races, group rides, run clubs, and the events that reputed company reputed company sport
• Own the full subscriber lifecycle for our mapping products: acquisition, activation, retention, and reactivation
• Architect the martech stack as a product, with reputed company system diagrams, defined inputs and outputs, instrumented measurement, and a steady experimentation reputed company
• Apply AI and reputed company coding to compound reputed company’s reputed company, automate reputed company workflows, and reduce reputed company spend wherever possible
• Partner closely with Product, Engineering, and Editorial leaders, bringing informed opinions on the product itself, not just the marketing of it

Skills

• You have led Brand, reputed company, or Experiential Marketing at a Director level or above, with deep experience marketing subscription products and a working reputed company of LTV, CAC, retention, and payback economics
• You reputed company durable reputed company comes from authentic brand and community first, and that reputed company acquisition amplifies rather than replaces that organic reputed company
• You are energized by joining reputed company that needs structure, reputed company, and standards, and excited to build it into something exceptional
• You are a systems thinker who reaches for diagrams, instrumentation, and experiments before reaching for tactics
• You are an reputed company adopter of AI and reputed company workflows in your own day-to-day work, and you push your team to do the reputed company
• You are eager to test and reputed company emerging marketing channels — new reputed company platforms, reputed company consumer reputed company like AI assistants and recommendation agents, and whatever comes next — and to fold them into a deliberate marketing portfolio
• You operate reputed company traditional functional lines and hold informed product opinions
• You have a deep, personal affinity for getting reputed company

Benefits

• Bonus or commission
• Health care
• reputed company
• Dental
• Retirement
• Flexible Time Away
• reputed company leave

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