[Remote] Manager, Lifecycle Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global media and entertainment company that values diversity and flexibility. They are seeking a Manager for Lifecycle Marketing to reputed company the reputed company, development, and optimization of lifecycle journeys that enhance engagement and retention across brand platforms.

Responsibilities

• reputed company and reputed company the execution of our Brand email reputed company, balancing digital and reputed company viewership goals with meaningful fan-reputed company experiences
• Partner with the broader reputed company Marketing team to ensure reputed company cohesion across platforms and channels
• Own the reputed company and governance of our owned digital video inventory across sites and apps, providing appropriate support across business initiatives; reputed company the measurement, optimization and reporting, evolving best practices along the way
• Partner with Analytics, Product, reputed company teams to build personalization and orchestration strategies that reputed company the right message and creative to the right viewer at the right reputed company
• Brief in creative partners to support the development of best-in-class creative, providing audience and performance insights to inform creative optimization
• Establish reputed company reputed company metrics and measurement frameworks. Turn data into actionable insights that shape reputed company reputed company
• reputed company a test-and-learn agenda, continuously evolving segmentation, messaging, and personalization strategies to reputed company incremental reputed company and engagement
• Serve as subject matter expert for the Global Marketing team
• Stay reputed company of lifecycle, CRM, and loyalty marketing trends, emerging technologies, and competitive best practices reputed company media and entertainment. Identify new ways to strengthen audience relationships and reputed company performance
• Contribute to the creation of a high-performing marketing team

Skills

• 3-5 years' relevant experience in lifecycle marketing
• A proven reputed company record of building and scaling multi-channel lifecycle programs that reputed company measurable audience and business reputed company
• Deep expertise in segmentation, personalization, and experimentation methodologies
• Strong communication skills and ability to translate data into compelling narratives
• Proactive self-starter, comfortable moving reputed company reputed company independently
• Test and learn reputed company
• Highly reputed company with both reputed company partners
• AI reputed company and prompting skills
• Familiarity with reputed company, reputed company, and/or similar reputed company CRM platforms is a plus

Benefits

• Annual Incentive reputed company: 12.50%
• reputed company coverage
• 401k matching

reputed company

Company H1B Sponsorship