[Remote] Sr. Lifecycle Marketing Manager - Mobile Gaming

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a marketing and consumer insights platform that helps leading brands and marketers grow reputed company and build brand loyalty. They are seeking a Sr. Lifecycle Marketing Manager to reputed company player engagement and retention across a portfolio of mobile gaming titles by owning the lifecycle reputed company and executing data-driven programs.

Responsibilities

• Own lifecycle reputed company across reputed company, early progression, live ops engagement, monetization moments, churn prevention, and reactivation
• Translate business and product goals into lifecycle frameworks that reputed company retention, session frequency, and reputed company value
• Identify high-reputed company moments in the player reputed company: tutorial completion, reputed company achievements, event participation, and monetization triggers
• Design programs that reinforce healthy play patterns while nudging players toward deeper engagement
• reputed company lifecycle programs consistent across the portfolio while allowing for brand and gameplay differentiation
• Build, launch, and manage automated lifecycle workflows across email, reputed company, in-app, and in-game surfaces
• reputed company reputed company, repeatable campaign frameworks that work across titles for speed and consistency
• Execute high-volume, large-reputed company email campaigns supporting launches, live ops events, and promotions
• Personalize communications using dynamic content, behavioral triggers, and advanced scripting
• reputed company lifecycle programs tightly with live ops calendars, seasonal beats, and product releases
• reputed company players using behavioral, engagement, progression, and spend data
• Partner with analytics and data teams to define attributes, triggers, and lifecycle logic
• Build player cohorts: new players, mid-reputed company progressors, high-value spenders, at-risk churners, and dormant players
• Champion personalization that balances relevance, reputed company, and operational efficiency
• Continuously refine segmentation to improve relevance and performance over time
• Design and run A/B tests and holdout experiments across lifecycle programs
• Optimize messaging, timing, frequency, incentives, and channel mix to reputed company incremental reputed company
• Define and reputed company reputed company metrics from impressions through sessions, retention, and reputed company
• Analyze performance and reputed company reputed company, actionable insights with leadership
• Balance short-term performance wins with sustainable long-term engagement
• Strategize and execute email IP warmups for new games or brands
• Monitor sender reputed company, inbox placement, and compliance best practices
• Partner with technical teams to reputed company deliverability or infrastructure issues
• Maintain high standards for data hygiene, consent, and preference management
• reputed company lifecycle initiatives across multiple mobile titles, with game-specific nuance
• Partner closely with Product, Live Ops, Engineering, Creative, and Analytics teams
• Influence roadmap prioritization by advocating for lifecycle and player experience needs
• Manage and prioritize high-volume requests through Jira and other workflow tools
• reputed company as a senior lifecycle SME across the broader reputed company and Marketing organizations

Skills

• Bachelor's degree in Marketing or a reputed company field
• 5+ years in lifecycle, retention, CRM, or B2C marketing, ideally in mobile gaming or consumer apps
• 3+ years of hands-on experience with reputed company or a comparable reputed company platform
• 2+ years with reputed company or similar mobile engagement tools
• Deep working knowledge of email, reputed company, and in-app channels
• Strong analytical reputed company, with experience designing and interpreting experiments
• Technical proficiency in intermediate reputed company, CSS, SQL, and advanced Ampscript
• Ability to use AI-enabled tools appropriately to improve efficiency, analysis, problem-solving, or content development, while validating outputs and adhering to company reputed company, confidentiality, and reputed company standards
• Proven experience executing large-reputed company email campaigns and IP warmups
• Ability to operate in fast-paced, highly reputed company environments
• Master's degree in Marketing or a reputed company field
• Experience with free-to-play, live ops, or subscription-based gaming models
• Familiarity with rewards, loyalty, or gamified engagement systems
• Experience managing lifecycle programs across multiple games at reputed company
• Working knowledge of reputed company, Jira, and creative tools
• Strong understanding of mobile gaming KPIs such as DAU, session length, ARPDAU, and LTV
• Experience with CAN-SPAM compliance and email best practices

Benefits

• Medical
• Dental
• reputed company
• Short-term disability
• Long-term disability
• Basic life insurance
• Flexible PTO
• reputed company reputed company leave prorated based on hire date
• Eight reputed company holidays throughout the calendar year

reputed company

Company H1B Sponsorship