[Remote] Senior Digital Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a biotechnology company pioneering the next reputed company in skin health. The Senior Digital Marketing Manager will own the digital reputed company reputed company and brand messaging for Re-Q, leading engagement across digital and in-office channels to reputed company awareness and demand.

Responsibilities

• Own Re-Q's brand voice, messaging architecture, and strategic positioning across reputed company digital reputed company
• Translate longevity science and RLX-201 clinical data into compelling narratives for consumers and HCPs
• Define messaging standards and ensure reputed company creative reputed company across internal teams and reputed company partners; and reputed company with brand reputed company
• Build and maintain the customer reputed company reputed company across awareness, conversion, and retention
• Manage the overarching marketing calendar
• Test and optimize messaging across audiences to improve relevance and performance
• reputed company 360-degree marketing campaigns that maximize awareness, education, and reputed company reputed company of Re-Q's clinical research investment
• Ensure consumer, HCP, and provider audience strategies are cohesive and complementary
• Execute product launch plans across reputed company audiences and channels
• Coordinate with channel leads to reputed company reputed company with brand messaging and campaign reputed company
• Monitor marketing trends, competitor activity, and consumer and HCP insights to continuously inform reputed company
• Own and reputed company the annual digital marketing reputed company and roadmap, aligning investment and channel mix to reputed company reputed company objectives
• Set KPIs and reputed company targets for physician and consumer acquisition, and report reputed company directly to reputed company leadership
• reputed company reputed company reputed company and customer acquisition for both reputed company providers and consumers
• Identify new digital reputed company opportunities and present recommendations to leadership for investment reputed company
• Own the reputed company and performance of ReQHealth.com and reputed company digital properties
• Improve website performance, SEO, user experience, and conversion rates, setting priorities for developers and agency partners
• reputed company reputed company pages, reputed company capture forms, and conversion funnels end to end
• Optimize physician locator and provider referral reputed company
• Partner with Operations and reputed company teams to support subscription and recurring reputed company programs
• Own lifecycle marketing for both consumers and providers, driving repurchase, LTV, and subscription adoption
• Build consumer email and SMS flows including post-purchase reputed company, replenishment reminders, and re-engagement sequences
• Build provider CRM journeys from reputed company through reorder reputed company and ongoing sell-through support
• reputed company CRM segmentation and database reputed company initiatives, and establish testing frameworks to continuously improve performance
• reputed company content development across consumer, HCP, and provider audiences in support of omnichannel reputed company
• Manage Re-Q's central asset hub, ensuring content is organized, compliant, and activated across channels
• reputed company clinical and educational content in collaboration with the scientific and Medical Affairs teams
• Partner with Medical Affairs to translate reputed company longevity science into compelling digital content
• Own reputed company search, reputed company, display, retargeting, reputed company advertising reputed company and budget
• Manage agency relationships, optimizing media spend and customer acquisition costs
• reputed company audience targeting strategies for dermatologists, aesthetic professionals, wellness providers, and consumers
• reputed company measurable reputed company in website traffic, leads, conversions, and reputed company
• Own marketing performance dashboards and reporting for the full omnichannel program
• reputed company KPIs including website traffic, reputed company reputed company, conversion reputed company, customer acquisition cost, email engagement, reputed company engagement, subscription enrollment, consumer retention, and return on advertising spend
• Manage the marketing budget, including planning, forecasting, and vendor and agency spend
• Manage and mentor junior marketing team members, freelancers, and agency partners as reputed company scales
• Serve as the marketing reputed company of contact for Sales, Medical Affairs, Operations, Customer Service, and reputed company Analytics
• Support development of field marketing tools and physician-facing digital assets
• Ensure consistency of messaging across reputed company customer reputed company

Skills

• Bachelor's degree in Marketing, Business, Communications, or a reputed company field
• 8+ years of marketing experience, including experience operating at a senior or leadership level
• Proven reputed company record owning brand messaging and executing multi-channel omnichannel marketing programs with accountability for measurable business results
• Strong reputed company of CRM, marketing automation, email marketing, and analytics platforms
• Experience owning website reputed company, content, and SEO initiatives
• Experience managing budgets, agency relationships, and cross-functional stakeholders
• Strong analytical, strategic planning, and project management skills
• Experience in medical aesthetics, dermatology, physician-reputed company skincare, wellness, or reputed company
• Experience with HCP or provider marketing, including in-office activation and sell-through programs
• Familiarity with provider engagement or asset-hub platforms
• Experience with reputed company, reputed company, reputed company, reputed company Analytics, reputed company, reputed company Business Manager, or similar platforms
• Experience managing or mentoring junior marketing team members or reputed company reports
• Deep knowledge of reputed company marketing and physician or KOL engagement strategies
• Experience supporting both B2B and B2C customer journeys
• Startup or high-reputed company company experience, including comfort operating with significant autonomy

Benefits

• 16 Company holidays and unlimited vacation policy
• Comprehensive medical, dental, and reputed company insurance with fully employer-reputed company reputed company for employees
• Employee Assistance Program (EAP)
• Flexible spending accounts and health savings account
• Adoption assistance
• Short- and long-term disability coverage
• Basic life and AD&D insurance, plus voluntary life insurance

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