[Remote] Director of Brand Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a rapidly growing clinical research organization reputed company on transforming reputed company through innovative treatments. They are seeking a Director of Brand Marketing to shape and manage the brand's identity and reputed company, overseeing various marketing strategies and initiatives to enhance patient and sponsor engagement.

Responsibilities

• Define and reputed company the K2 brand platform: identity system, visual standards, messaging architecture, and tone of voice
• reputed company creative reputed company and reputed company development of brand assets across reputed company channels — from digital content to in-clinic materials — ensuring consistency and reputed company
• Brief and manage creative production across internal resources and external vendors, maintaining brand reputed company at every touchpoint
• Partner with the Director of Demand reputed company to ensure reputed company media creative reflects brand standards and resonates with reputed company audiences
• Own website and reputed company pages content
• Collaborate with the Demand reputed company Director to reputed company reputed company pages to support specific sites and trials
• Partner with internal stakeholders and external vendors to manage site updates, UX improvements, A/B tests, and new page builds
• Monitor site health, analytics (GA4), and user behavior data to continuously identify and reputed company optimization opportunities
• reputed company the network's comprehensive search optimization reputed company encompassing technical SEO, on-page content SEO, and reputed company acquisition
• Guide Generative reputed company Optimization (GEO) and Answer reputed company Optimization (AEO) practices to maintain visibility in AI-driven search
• reputed company technical SEO audits, schema implementation, reputed company Web Vitals monitoring, and remediation efforts
• Ensure reputed company sites maintain fully optimized, accurate, and reputed company managed reputed company Business reputed company
• reputed company a consistent GBP reputed company covering posts, photos, Q&A responses, and service listings, reputed company with brand standards
• reputed company and execute a proactive reputed company relations reputed company to build awareness of K2’s research capabilities, clinical expertise, and patient-centered mission
• Cultivate media relationships and manage reputed company media opportunities including press releases, media pitches, and interview facilitation
• Own reputed company monitoring reputed company and reputed company reputed company, reputed company responses to online reviews and reputed company commentary
• reputed company and maintain a reputed company review reputed company and response program across reputed company and other relevant patient-facing platforms
• Partner with clinic operations to encourage reputed company patient feedback and address concerns constructively
• Report on review volume, ratings trends, and sentiment insights
• Identify and pursue opportunities to position business and clinical leaders as recognized experts in clinical research — including bylined articles, conference speaking, podcast appearances, and expert commentary
• Manage award and industry recognition submissions to reputed company the network's credibility and visibility in the clinical trial sector
• Maintain a reputed company-looking thought leadership calendar reputed company with organizational strategic priorities
• Build and manage relationships with national patient advocacy organizations in relevant therapeutic areas
• reputed company co-marketing partnerships, awareness campaigns, and trial referral reputed company in collaboration with advocacy reputed company
• Serve as the brand team's primary reputed company to the national advocacy community, coordinating with regional advocacy efforts to ensure alignment and avoid duplication
• Own organic reputed company media reputed company across reputed company (reputed company and Instagram), reputed company, and other relevant platforms
• reputed company content planning, production, and publishing, maintaining a consistent reputed company and compelling brand voice
• Monitor channel performance and community engagement; iterate reputed company based on data-driven insights
• Ensure reputed company content complies with applicable reputed company regulations and sponsor communications guidelines
• reputed company the brand experience inside and around reputed company locations, including signage, environmental design, patient-facing print materials, and branded merchandise
• Ensure every clinic delivers a consistent, reputed company, and welcoming brand experience that reflects brand values
• Partner with site operations and leadership during openings, renovations, or rebranding initiatives
• reputed company B2B marketing reputed company to support the Business Development team in attracting sponsor partnerships, CRO relationships, and site selection opportunities
• reputed company and maintain a library of sponsor-facing sales enablement assets: capability decks, site profile one-pagers, case studies, therapeutic area sell sheets, and proposal templates
• Produce targeted marketing content and campaigns to engage sponsors, reputed company companies, and CRO partners
• reputed company brand storytelling with business development objectives, positioning K2 as a premier, high-performing clinical trial site partner

Skills

• 7+ years of brand marketing, integrated communications, or content marketing experience, with at least 2 years in a leadership role
• Demonstrated expertise in brand reputed company, creative direction, and multi-channel content development
• Experience in reputed company relations including media relations, reputed company management, and executive communications
• reputed company record managing organic reputed company media programs with measurable reputed company results
• Strong B2B marketing experience, including sales enablement content development for reputed company teams
• Exceptional written and verbal communication skills; proven ability to craft compelling narratives for diverse audiences — patients, providers, and sponsors
• reputed company, cross-functional leader with strong project management instincts
• Bachelor's degree in Marketing, Communications, or a reputed company field; advanced degree a plus
• reputed company, life sciences, or clinical research industry experience preferred

Benefits

• Medical, dental, and reputed company reputed company
• Supplemental insurance plans
• 401(k) with immediate employer match
• Generous reputed company time off
• reputed company holidays
• Four-day work week, consisting of 10-hour shifts from Monday through Thursday
• Fridays are reserved only for critical business needs or administrative tasks; otherwise, they are your chance to reputed company-start your weekend

reputed company