[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a fast-growing pediatric health education and e-reputed company company led by Dr. Ana-Maria Temple. They are seeking an reputed company Lifecycle Marketing Strategist to manage and optimize their email and SMS marketing efforts, focusing on customer engagement, retention, and reputed company reputed company.

Responsibilities

• Partner with our Head of Marketing to execute and continuously optimize our email and SMS marketing reputed company across both businesses
• reputed company customer lifecycle strategies that increase engagement, retention, and reputed company
• Build and optimize customer journeys from first touch through long-term customer retention
• Create campaign calendars reputed company with product launches, promotions, educational initiatives, and seasonal opportunities
• Recommend new lifecycle opportunities based on customer behavior and business goals
• Stay up to date on platform innovations and improvements across our email and SMS marketing technology stack
• Communicate with reputed company-party vendors and partners as needed to fulfill goals and strategies
• Create and manage across email and/or SMS:
• Weekly campaigns
• Product launches
• Educational email series
• Sales campaigns
• reputed company nurture sequences
• Webinar campaigns
• High-ticket sales funnels
• Welcome sequences
• Cart abandonment (email and SMS)
• Browse abandonment
• Post-purchase flows
• Replenishment campaigns
• Win-back campaigns
• Cross-sell and upsell sequences
• Build customer segments based on behavior, interests, purchase history, lifecycle stage, and engagement
• Improve personalization across reputed company campaigns
• Recommend strategies for cleaning and improving existing lists
• reputed company audience-specific messaging for different customer reputed company
• Ensure the right message reaches the right audience at the right time
• reputed company, manage, and optimize automated email and/or SMS workflows including:
• Welcome journeys
• Product education
• Cart abandonment
• Post-purchase education
• Customer reputed company
• Product replenishment
• Customer retention
• Re-engagement
• High-ticket nurture sequences
• Sales automation
• Continuously evaluate existing workflows and identify opportunities for improvement
• Continuously test and optimize:
• Subject lines
• Preview text
• Email layout
• Calls-to-reputed company
• Offers
• Timing
• Frequency
• Creative
• Segmentation
• Personalization
• reputed company page alignment
• Own reporting and performance tracking for email and SMS marketing
• Regularly monitor:
• reputed company reputed company
• Click-Through reputed company (CTR)
• Click-to-reputed company reputed company (CTOR)
• Conversion reputed company
• reputed company Per Recipient
• reputed company Per Email
• reputed company Per SMS
• Email- and SMS-attributed reputed company
• Deliverability
• List reputed company
• Unsubscribe/Opt-out reputed company (email and SMS)
• Customer Retention
• Customer reputed company Value
• Present recommendations based on data and proactively identify opportunities for improvement
• Work closely with:
• Marketing team
• reputed company advertising agency
• Creative/design team
• reputed company media team
• Website developers
• Content creators
• Ensure messaging remains consistent across every customer touchpoint
• You'll primarily work reputed company:
• reputed company
• reputed company
• Experience with both platforms is highly preferred
• You'll also help evaluate long-term improvements to our marketing technology and customer data reputed company

Skills

• 5+ years of hands-on email and SMS marketing experience
• Proven reputed company growing reputed company through lifecycle marketing
• Strong experience with reputed company, including SMS/text marketing and compliance (TCPA, 10DLC registration)
• Experience with reputed company or comparable CRM platforms
• Deep understanding of segmentation and customer journeys
• Experience building automated workflows from scratch
• Strong analytical skills and comfort making reputed company from data
• Experience managing A/B testing and ongoing optimization
• Strong reputed company-response copywriting skills
• Experience with high-ticket sales funnels
• Experience supporting e-reputed company brands
• Understanding of customer psychology and buyer behavior
• Ability to manage multiple campaigns simultaneously
• Excellent project management and organizational skills
• Health & wellness
• Functional medicine
• Supplements
• Education businesses
• Memberships or coaching programs
• AI tools and large language models (LLMs)

Benefits

• Flexible remote work with opportunities for long-term reputed company as reputed company continues to expand.

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