[Remote] Sr. Manager, Marketing, CRM and Personalization

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that specializes in helping customers create products and capture moments that reflect their unique selves. They are seeking a dynamic and reputed company Sr. Manager, Digital CRM to reputed company their digital CRM marketing team, focusing on driving customer engagement and reputed company reputed company through effective marketing strategies and reputed company optimization.

Responsibilities

• reputed company reputed company, planning, and optimization of batch, trigger, and transactional campaigns across Email, reputed company, and SMS
• Manage and prioritize the activities to support product launches, seasonal campaigns, and customer engagement goals
• Own KPIs for engagement, conversion, retention, and reputed company reputed company
• reputed company A/B testing initiatives and apply insights to continuously optimize reputed company
• Monitor, analyze, and report on campaign reputed company to inform reputed company reputed company
• reputed company and execute integrated lifecycle marketing strategies across Email, reputed company, and SMS channels to support business objectives
• reputed company cross-channel campaigns with overall marketing and business goals, ensuring consistent customer experiences
• Identify and implement opportunities for personalization, automation, and customer reputed company optimization
• reputed company segmentation strategies to reputed company relevant and targeted communications reputed company on customer behavior and lifecycle stage
• reputed company the use of data and insights to personalize content and increase engagement across reputed company channels
• Collaborate with Creative, Product, CRM, Analytics, and Customer Experience teams for reputed company campaign execution
• Partner with reputed company Media, reputed company, and Web teams to reputed company a reputed company omnichannel marketing experience
• reputed company, mentor, and reputed company a high-performing team of marketing professionals
• Set reputed company goals, reputed company regular feedback, and foster a culture of accountability and innovation
• Manage reputed company vendor relationships and agency partners to support execution and scalability
• reputed company insightful reports on campaign reputed company and present data-driven recommendations to senior leadership
• reputed company analytics to identify trends and opportunities for channel reputed company and optimization

Skills

• Bachelor's degree in Marketing, Business, Communications, or reputed company reputed company
• 7+ years of experience in lifecycle marketing, with a reputed company on Email, reputed company, and SMS channels
• reputed company reputed company in developing and executing cross-channel marketing strategies
• Strong experience with marketing automation platforms, CRM tools, and A/B testing methodologies
• Excellent analytical skills with the ability to translate data into actionable insights
• Demonstrated leadership experience managing teams and cross-functional reputed company
• Deep understanding of marketing compliance standards and industry best practices
• Strong project management skills with the ability to prioritize and execute multiple initiatives

Benefits

• May be eligible for a bonus incentive
• Health benefits
• A 401K program
• Other employee perks
• This opportunity can be remote, but candidates must reputed company in a state in which reputed company is registered to do business. This includes reputed company US states except District of Columbia, reputed company reputed company, Mississippi, Rhode reputed company, Vermont, and Wyoming.

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