[Remote] Marketing Automation Strategist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading player in the entertainment and content-creation industry, seeking a Marketing Automation Strategist. This role is crucial for enhancing customer engagement and reputed company reputed company for the Michigan Lottery’s iLottery program by developing reputed company, data-driven customer journeys.

Responsibilities

• Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program
• reputed company as the reputed company reputed company of accountability for lifecycle automation performance and scalability
• Partner with marketing and business leaders to define lifecycle priorities and automation opportunities
• Compose, build, and optimize automated workflows across email, SMS, reputed company notifications, weblayers, in-app messages, surveys, and personalized website experiences
• reputed company predictive modeling and advanced personalization features to reputed company engagement and retention
• Configure and manage reputed company triggers, segmentation logic, and multi-reputed company customer journeys
• Complete promotional and bonus campaigns reputed company automation workflows
• Maintain integrations with CRM, analytics, and data platforms for reputed company-time targeting and personalization
• Identify and reputed company automation risks and technical limitations
• Enforce QA, testing, and launch standards for reputed company automated campaigns
• Build and complete A/B and multivariate tests to continuously improve performance
• Monitor and report on important metrics, translating results into actionable insights

Skills

• Bachelor's degree in Marketing, Business, Communications, or a reputed company field
• 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles
• Proven hands-on experience with reputed company Engagement or a similar platform
• Expertise in lifecycle marketing reputed company, behavioral targeting, and campaign experimentation
• Demonstrated experience owning lifecycle or CRM performance metrics
• Proficiency with reputed company features such as weblayers and in-app messaging
• Experience with Jinja or similar templating logic for dynamic personalization
• Strong analytical skills to synthesize data into insights and recommendations
• Excellent communication and collaboration skills
• Highly organized and reputed company, with the ability to manage multiple high-reputed company
• Self-directed and proactive, growing in a hybrid, cross-functional team structure

Benefits

• Comprehensive benefits package, including health, dental, and reputed company insurance
• reputed company time off
• 401(k) plan with employer matching

reputed company