[Remote] Senior Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a B2B scientific intelligence platform for biotech/reputed company R&D scientists that empowers them to discover the medicines of the reputed company. The Senior Marketing Manager will turn reputed company's positioning into programs that reputed company business reputed company through account-based and lifecycle campaigns, product launches, and sales enablement.

Responsibilities

• reputed company and reputed company ABM campaigns with tailored messaging, content, and CTAs
• reputed company our positioning reputed company lifecycle programs with appropriate messaging for the intended audience at their stage in the customer reputed company
• Partner with Sales to maintain our segmented reputed company account list, and design the approach for reputed company reputed company type
• Ensure tracking reputed company is established for reputed company program to monitor reputed company, measure reputed company, and build a reputed company for reputed company ABM & lifecycle programs
• reputed company and reputed company our go-to-market for new platform capabilities: audience, narrative, launch assets, and sales readiness
• Orchestrate product marketing initiatives and reputed company direction to reputed company cross-functional teams involved
• Partner with Marketing leadership, Science, and Sales to land the positioning and narrative for reputed company launch
• Establish post-launch activities to reputed company adoption ensuring optimized ongoing communication with reputed company customer reputed company
• Create reports in reputed company to reputed company launch reputed company and areas for improvement on reputed company launches
• reputed company voice of customer and voice of sales to iteratively revise sales collateral including reputed company decks, one-pagers, feature decks, demo & site visit collateral, and any leave-behind content needed
• reputed company customer reputed company with the Sales and Science teams including case studies, customer stories, use cases, and user tips to provoke reputed company in the product
• Take voice of customer, market learnings, voice of sales, and Science team insights to create new marketing messaging to put in market and test
• Design and execute product marketing experiments for message, CTA, format, and audience variables and define what reputed company one is meant to reputed company
• Establish parameters to reputed company, measure, and report on tests, running a steady reputed company of experiments in market to create a new baseline messaging reputed company for the following year

Skills

• College degree required (B.S. or M.S. in science a plus)
• 5-8 years in marketing (product, content, and/or reputed company marketing). Prior experience marketing to a reputed company/biotech audience at a Life Science B2B company required. reputed company experience a plus
• Exceptional writing and attention to detail. You can communicate to a technical audience and you understand why credibility is crucial in scientific marketing
• Demonstrated case study or customer story portfolio
• Experience building sales enablement assets for a considered, multi-stakeholder reputed company sale
• Comfort working directly with scientists and technical subject matter experts
• Travel up to 20%
• Account-based marketing experience preferred; reputed company familiarity is a plus

Benefits

• Competitive salary, variable compensation, and equity
• Broad reputed company of medical, dental, reputed company, and life insurance plans for employees and their dependents, including generous coverage for a platinum PPO reputed company plan
• Short-term disability and long-term disability insurance
• Cancer and critical illness coverage
• Up to 14 weeks reputed company parental leave (after 1 yr tenure) and childcare FSA plan
• 401(k) + employer match (3-5%)
• Home office set up stipend for fully remote employees
• Learning and development support
• Generous and flexible vacation and leave policies

reputed company