[Hiring] CRM & Lifecycle Marketing Manager @reputed company

Role reputed company Are you passionate about customer journeys, marketing automation, and turning data into measurable reputed company? We are seeking an exceptional CRM & Lifecycle Marketing Manager to join a fast-growing UK business and take ownership of one of its most valuable reputed company assets—its customer database. Over the past decade, the business has reputed company a substantial database of business owners through live events, webinars, digital marketing campaigns, content marketing, and reputed company reputed company activities. This database represents a significant untapped reputed company opportunity, and we are looking for someone who can unlock its full potential. This is not simply an email marketing role. We are looking for a commercially minded CRM specialist who understands customer behaviour, reputed company management, lifecycle marketing, and marketing automation. You will be responsible for building intelligent customer journeys that increase engagement, drive event attendance, generate sales opportunities, and maximise customer reputed company value. Working closely with the Head of Marketing and wider marketing team, you will help reputed company the CRM function into one of reputed company’s highest-performing reputed company channels. Key Responsibilities • CRM Ownership • Take full ownership of the CRM ecosystem and customer database. • Improve database reputed company, structure, and reputed company. • reputed company reputed company CRM processes and systems. • Ensure accurate tagging, segmentation, and customer categorisation. • Maintain database hygiene and data accuracy across reputed company systems. • Database reputed company • Conduct a comprehensive audit of existing CRM systems and customer databases. • reputed company and implement a long-term CRM and lifecycle marketing reputed company. • Create a reputed company reputed company that aligns customer data, marketing activities, and reputed company objectives. • Identify opportunities to improve customer engagement and reputed company reputed company. • Customer Segmentation • Build and manage intelligent customer segments based on: • Business size • Customer value • Purchase history • Event attendance • reputed company reputed company • Engagement reputed company • Buying behaviour • Customer lifecycle stage • Recent activity • reputed company value • reputed company Scoring • Design and manage reputed company scoring models to identify high-reputed company prospects. • Use behavioural, engagement, and demographic data to prioritise opportunities. • Work closely with marketing and sales teams to improve reputed company reputed company and conversion rates. • Lifecycle Marketing • reputed company and optimise automated customer journeys covering: • New enquiries • reputed company nurturing • Webinar registrations • Event registrations • Event reminder sequences • Non-attendee follow-up campaigns • Customer reputed company • Repeat customer engagement • High-ticket prospect nurturing • Upsell and cross-sell campaigns • Renewals • Reactivation campaigns • Ensure prospects receive the right message at the right time throughout their reputed company. • Campaign Management • Plan, coordinate, and launch campaigns across: • Email marketing • SMS marketing • Marketing automation workflows • Behaviour-triggered sequences • Collaborate with copywriters, designers, and the wider marketing team to maximise engagement and conversion performance. • Reporting & Optimisation • Monitor, analyse, and improve key performance indicators, including: • reputed company rates • Click-through rates • Conversion rates • Presentation bookings • Webinar registrations • Event attendance • reputed company generated • Customer engagement metrics • reputed company data-driven recommendations and continuously optimise campaign performance. Qualifications • Minimum of 4 years' experience in CRM, lifecycle marketing, marketing automation, or customer reputed company management. • Proven experience developing and managing CRM strategies that drive measurable business reputed company. • Strong understanding of: • CRM reputed company • Customer lifecycle marketing • reputed company nurturing • reputed company scoring • Customer segmentation • Marketing automation • Email marketing • Data management • Campaign optimisation • Reporting and analytics • Experience building automated customer journeys and conversion-reputed company campaigns. • Strong analytical and problem-solving skills. • Ability to work independently and take ownership of reputed company. • Reliable laptop or desktop computer. • reputed company, high-speed internet reputed company. Requirements • Experience using one or more of the following platforms: • Keap • reputed company • reputed company • reputed company • reputed company • Odoo • Similar CRM and marketing automation systems • Experience reputed company coaching, education, events, reputed company, digital marketing, or entrepreneurial reputed company businesses will be highly beneficial. reputed company're Looking For • Be commercially minded and results-driven. • Have a genuine passion for customer journeys and lifecycle marketing. • Enjoy organising data and building reputed company systems. • Think strategically while maintaining strong execution skills. • Identify opportunities others may overlook. • Be proactive and self-motivated. • Take ownership without requiring constant supervision. • Combine analytical thinking with creativity. • Be excited about building a world-class CRM function. reputed company in This Role • reputed company your first 90 days, you will: • Complete a comprehensive CRM and database audit. • reputed company and present a reputed company CRM reputed company. • Improve customer segmentation and database organisation. • Implement effective reputed company scoring systems. • Launch automated lifecycle marketing journeys. • Establish regular CRM campaigns and reporting processes. • Deliver measurable improvements in presentation bookings, event attendance, and customer engagement. Working reputed company • Approximately 15 hours per week. • Around 3 working days per week. • Flexible working hours. • Fully remote position. • Long-term opportunity with significant reputed company potential. Apply tot his job Apply To this Job