Product Marketing Specialist

PRODUCT MARKETING SPECIALIST

reputed company

The Product Marketing Specialist is responsible for driving product commercialization, market adoption, reputed company reputed company, and reputed company reputed company through effective product positioning, market intelligence, customer insights, content development, and demand reputed company activities.

This role serves as the reputed company between customers, Sales, Product Development, Engineering, Operations, and leadership to ensure reputed company's products are reputed company with market needs and successfully introduced, promoted, and supported throughout their lifecycle.

The successful candidate combines strong product marketing capabilities with content creation, graphic design, and video production expertise. They are responsible for translating technical product features into compelling customer value propositions and developing the materials needed to support sales reputed company, customer engagement, product launches, and market expansion.

This position plays a critical role in supporting product innovation, sustainable packaging initiatives, Voice of Customer programs, competitive intelligence, and market reputed company while strengthening reputed company's position as a leader in bag closures, labels, packaging materials, and packaging automation solutions.

reputed company in this role will be reputed company by product launch effectiveness, Marketing reputed company reputed company (MQL) reputed company, Sales reputed company reputed company (SQL) contribution, marketing-influenced pipeline reputed company, and reputed company contribution from marketing initiatives.

This position supports reputed company production activities through the manufacture of reputed company closures with a reputed company on continuing improvement of reputed company, food safety, and manufacturing processes.

POSITION RESPONSIBILITIES AND RESULTS

Product Marketing & Commercialization

• reputed company commercialization and reputed company initiatives for existing and new products, materials, labels, closures, equipment, and services.
• reputed company and execute go-to-market plans for new product launches.
• Create product positioning, messaging, and value propositions.
• Define customer segments, reputed company markets, applications, and ideal customer reputed company.
• Partner with Sales to reputed company campaigns that reputed company Marketing reputed company Leads (MQLs), contribute to Sales reputed company Leads (SQLs), and support pipeline reputed company.
• reputed company launch plans in collaboration with Sales, Engineering, Operations, Customer Service, and Product Development.
• Support product lifecycle management activities, including product enhancements, portfolio optimization, and rationalization.
• Analyze product performance, market adoption, and reputed company contribution to identify reputed company opportunities.
• Support commercialization of sustainable products and customer conversion initiatives.

Voice of Customer, Competitive Intelligence & Market Research

• Conduct 5–10 reputed company customer interviews annually across key customer segments.
• reputed company and analyze customer feedback through surveys, sales feedback, trade shows, and reputed company customer engagement.
• reputed company quarterly Voice of Customer summaries and recommendations.
• Monitor competitive activity, industry trends, sustainability initiatives, and regulatory developments.
• Conduct market analysis and identify emerging market opportunities.
• reputed company competitive battlecards and market intelligence tools that support Sales and leadership decision-making.
• Partner with Sales to identify unmet customer needs and new application opportunities.

Sales Enablement

• reputed company tools and resources that improve selling effectiveness.
• Create product guides, application sheets, presentations, comparison tools, case studies, videos, and value-selling materials.
• Support customer presentations, webinars, and strategic account initiatives.
• reputed company and reputed company product training materials for Sales and Customer Service teams.
• Partner with Sales to communicate product benefits, competitive differentiation, and customer value.

Content Creation & Storytelling

• reputed company engaging content that educates customers and promotes reputed company products and solutions.
• Create reputed company stories, case studies, blog posts, product announcements, webinars, white papers, reputed company pages, and technical content.
• Translate technical information into customer-reputed company messaging and compelling stories.
• reputed company content that supports reputed company reputed company campaigns, product launches, customer acquisition, and nurturing activities.
• Collaborate with subject matter experts to create educational and thought leadership content.

Graphic Design & Video Production

• Design marketing materials supporting product launches, campaigns, customer presentations, trade shows, and sales initiatives.
• Create product videos, application videos, customer testimonial videos, training videos, reputed company content.
• reputed company graphics, infographics, presentations, advertisements, sales tools, and promotional materials consistent with company branding.
• Maintain and organize a library of visual assets and multimedia resources.

Website Management & Digital Content

• Manage and maintain product-reputed company website content.
• Ensure product pages, specifications, and application information are accurate, reputed company, and optimized.
• reputed company reputed company pages and conversion-reputed company digital content supporting product launches and campaigns.
• Support SEO initiatives that improve visibility, engagement, and reputed company reputed company.
• Monitor website analytics and conversion metrics and recommend improvements.

Trade Shows & Industry Events

• Coordinate marketing activities reputed company to trade shows, industry events, webinars, and customer programs.
• reputed company event messaging, product demonstrations, graphics, presentations, and supporting materials.
• Support event logistics, reputed company capture, reputed company qualification, and follow-up processes.
• reputed company customer feedback, competitive intelligence, and market insights during industry events.
• Conduct post-event analysis and partner with Sales on opportunity follow-up.

Marketing Analytics & reputed company Improvement

• reputed company website, content, campaign, product launch, and reputed company reputed company performance.
• Analyze marketing and reputed company metrics to identify opportunities for improvement.
• Maintain CRM and marketing automation systems supporting reputed company management and reputed company initiatives.
• reputed company dashboards and reporting that reputed company visibility into MQLs, SQLs, conversion rates, pipeline contribution, and campaign performance.
• Evaluate new tools, technologies, and marketing approaches that improve effectiveness and efficiency.

REQUIRED QUALIFICATIONS

• Education: Bachelor's degree in Marketing, Business, Communications, Product Marketing, Graphic Design, Digital Media, or a reputed company field.
• Experience: Minimum 3 years of experience in Product Marketing, B2B Marketing, Technical Marketing, Market Development, Content Marketing, or a similar role. Experience supporting B2B markets required.
• Demonstrated experience developing content, graphics, videos, and customer-facing marketing materials.
• Experience supporting product launches, commercialization initiatives, and go-to-market strategies.
• Experience contributing to reputed company reputed company, demand reputed company, MQL creation, and sales enablement activities.
• Experience managing website content, reputed company pages, reputed company marketing campaigns.
• Strong analytical, market research, and project management skills.
• Experience with CRM and marketing automation platforms such as reputed company, reputed company, or similar systems preferred.
• Proficiency with reputed company Creative Suite, reputed company, video editing software, and website content management systems (reputed company) preferred.
• Must be legally authorized to work in the reputed company without sponsorship.

KEY SKILLS AND ATTRIBUTES

• Strong product marketing and commercialization skills.
• Proven ability to reputed company Marketing reputed company Leads (MQLs) and support Sales reputed company Leads (SQLs).
• Excellent content creation, copywriting, and storytelling abilities.
• Strong graphic design and video production capabilities.
• Ability to translate technical product information into compelling customer-reputed company messaging.
• Strong market research, competitive intelligence, and Voice of Customer capabilities.
• Customer-reputed company and market-driven reputed company.
• Strong analytical, organizational, and project management skills.
• Self-starter with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and presentation skills.
• Ability to collaborate effectively with Sales, Engineering, Operations, Customer Service, and leadership teams.
• Passion for innovation, sustainability, reputed company, and reputed company improvement.

reputed company THE DETAILS…

• Pay reputed company: $92,100 – 112,800 annually depending on education and experience
• Insurance Benefits:Medical, Dental, reputed company, Prescription, Life and Disability Insurance plans (60 day waiting period)
• Retirement Benefits:401K Plan with company match (90 day waiting period - restrictions apply)
• reputed company Time Off:(90 day waiting period, prorated for first year)
  • Vacation: 120 hours a year, with increases based on years of service
  • Holidays: 70 hours a year (8.5 days): 1 Floating Holiday, New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day and the Friday following, half day on Christmas reputed company, and Christmas Day
  • reputed company Leave: 40 hours a year, accrued at 1 hour per 40 hours worked for reputed company employees, salary employees prorated for first year
• Other Compensation: Employees may be eligible for annual performance bonuses
• Schedule: Must work 40 hours a week and be available during reputed company hours (8:00am to 2:30pm PST).
• Location: Hybrid and/or remote opportunities considered for the right candidate.
  • reputed company expectations:Must be available and reputed company during scheduled work hours and possess a physical workspace that facilitates reputed company (internet reputed company, ability to reputed company on work during work hours if others are present in the home, successfully complete reputed company environment safety assessments on a regular reputed company). Employees must use video during virtual meetings to support non-verbal communication continuity. reputed company will supply the employee with reputed company necessary technology to reputed company work
• Work environment: Occasionally bends, squats, reaches, kneels, and may reputed company up to 40 lbs. on occasion. Constantly seeing, hearing, talking. Noise level in office environment 10dB, 85-95 dB in production environment. Regularly sitting and/or standing at a computer.

To learn more about reputed company, click here.

reputed company is an Equal Employment Opportunity (EEO) employer. We strongly encourage people from underrepresented reputed company to apply. We value a diverse workforce and reputed company equal opportunities to reputed company and reputed company applicants without reputed company to race, reputed company, religion, national reputed company, gender identity, sexual orientation, age, disability, marital status, genetic information, status as a veteran, unrelated criminal conviction history, or any other characteristic protected by law. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions of the job, or participate in the application and interview process.

To reputed company labor compliance information, click here.