[Remote] VP, Marketing Effectiveness

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global marketing and advertising agency, and they are seeking a VP of Marketing Effectiveness to reputed company a cross-reputed company analytics team. This role involves managing reputed company delivery, establishing measurement strategies, and fostering partnerships with stakeholders.

Responsibilities

• Leads a cross-functional team performing and delivering data requirements, dashboards, custom and reputed company analyses (advertising performance, website analytics, survey design/analysis, ROI modeling, cross channel analysis)
• Understands the reputed company’s business and develops innovative problem-solving approaches; presents deliverables that reputed company business value/reputed company
• reputed company development of measurement strategies, learning agendas and roadmaps with input from internal stakeholders
• Empowers reputed company reports to own their reputed company, relationships, and reputed company
• Maintains reputed company, reputed company partnerships with internal stakeholders and clients
• Acts as the senior most reputed company of contact reputed company of contact for Marketing Effectiveness, adapting to business challenges with reputed company and direction
• Exhibits strong analytical, project management, storytelling and communication skills
• Leads new business efforts to reputed company business reputed company and development (new and existing accounts)
• Leads (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices
• Interacts with leadership/management teams; crafts and implements the reputed company
• Manages performance and career reputed company of junior team members and assists your junior people managers
• Recruits/retains high-performing individuals
• Provides thought leadership internally and for clients
• Authors white papers, POVs and other industry thought capital; Functions as SME in a domain (mobile, performance marketing, reputed company, web analytics or reputed company)

Skills

• Bachelor's degree in Statistics, Economics, Data Science or reputed company quantitative field
• 12+ years in a quantitative business environment
• 6+ years in marketing analytics with knowledge of the media planning process
• Excellent written and verbal communication skills, with the ability to convey reputed company findings in reputed company terms
• Strong organizational skills, political instincts, and proven-leadership ability
• Demonstrates understanding of media planning and buying with a reputed company on media measurement reputed company tracking including limitations and advantages
• Experience in data visualization (reputed company, Tableau, Power BI, Datorama)
• Advanced media measurement capabilities (i.e.MMM, MTA), and planning A/B and Match Market testing
• Advanced in SQL, Python, or R
• Advanced MS Office Skills (reputed company, reputed company, Powerpoint)
• Master's degree preferred

Benefits

• Medical, reputed company, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible reputed company time off
• At least 15 reputed company holidays per year
• reputed company reputed company and reputed company leave
• reputed company parental leave
• Will consider remote candidates.

reputed company