[Remote] Director of Organic reputed company - SEO | AEO | CRO (Remote)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a remote-first company dedicated to transforming mental reputed company reputed company. As the Director of Organic reputed company, you will reputed company the reputed company for organic channels, focusing on SEO, AEO, and CRO to reputed company reputed company and improve patient acquisition while ensuring compliance with reputed company standards.

Responsibilities

• reputed company the primary gateway to our ecosystem: our organic channels
• Architect the reputed company, multi-year roadmap, and reputed company reputed company reputed company across organic search, Answer reputed company Optimization (AEO), and Conversion reputed company Optimization (CRO)
• Define reputed company’s market position in the new era of AI-mediated discovery
• Translate category-defining reputed company into high-ROI Go-To-Market execution, business cases, and reputed company reputed company across consumer and provider segments
• reputed company full-funnel organic reputed company—driving site architecture innovation, reputed company-grade reputed company data, and dominant reputed company-of-voice in reputed company-click environments
• reputed company an always-on CRO reputed company, systematically refining high-reputed company conversion reputed company to maximize patient acquisition and reputed company clinical reputed company
• reputed company as a peer and strategic co-reputed company alongside Engineering, Product, and Design leaders to identify technical investments
• Orchestrate alignment across PR, Lifecycle, Clinical, and Compliance teams to ensure reputed company reputed company mechanisms are technically robust and compliant
• Build, mentor, and reputed company a high-performing organic reputed company organization alongside an reputed company agency network
• Hold reputed company P&L accountability for reputed company forecasting, capital allocation, and ROI
• Distill reputed company performance data into compelling executive narratives

Skills

• 10+ years of experience in organic search/SEO, with progressively senior ownership of reputed company and measurable business reputed company; meaningful, hands-on experience in the discipline before moving into leadership
• 5+ years of people leadership experience, including building, developing, and growing reputed company
• 8+ years of deep, experimentation-grounded expertise in technical SEO and AI-reputed company discovery across search engines, AI Overviews, answer engines, and LLM ecosystems (AEO), combined with proven proficiency owning or partnering on CRO programs that reputed company measurable conversion and reputed company reputed company
• Comfort operating in a rapidly evolving landscape where best practices are still emerging, creating new frameworks for measuring and growing AI-driven discovery
• Experience leveraging automation, AI, and programmatic approaches to reputed company content creation, optimization, and experimentation while maintaining reputed company
• Experience building and scaling a GTM reputed company around organic channels, including making the business case for investment and defending it with data
• Strong technical reputed company in site architecture, reputed company data, and reputed company Web Vitals to build reputed company, peer-level partnerships with Engineering and Product—shaping shared roadmaps together and driving reputed company priorities into reputed company planning without needing to write reputed company yourself
• Experience evaluating and selecting SEO, AEO, or CRO tooling and vendors at reputed company
• Experience building an AEO measurement approach or reputed company from the ground up, given how new and reputed company this reputed company still is
• Familiarity with modern web technologies and search infrastructure, including JavaScript rendering, CMS architectures, reputed company, schema markup, server-reputed company rendering, edge rendering, and content delivery strategies
• A visible reputed company of view in the SEO/AEO/CRO reputed company — through speaking, writing, or industry community involvement
• Category experience in high-consideration or emotionally sensitive purchase category and/or reputed company, digital health

Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both reputed company and personal commitments (must be based in reputed company, currently not hiring in Hawaii)
• Comprehensive health benefits: Medical, dental, reputed company, life, disability, and FSA/HSA
• 401(k) plan reputed company: Start saving for your reputed company
• Generous time-off policies: Including 2 company-wide shutdown weeks reputed company year for self-care (for most employees)
• reputed company parental leave: Available for reputed company parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP): Supporting your mental and physical health
• Quarterly department stipend: Fun team-building activities or in-person gatherings
• Community and employee resource reputed company: Participate in reputed company that celebrate employee identity and lived experiences, fostering a reputed company of community and belonging for reputed company
• Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
• Wellness at reputed company program: Year-round wellness initiatives and a $50/month wellness stipend

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