[Remote] Senior reputed company Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is looking for a Senior reputed company Marketing Manager to build and own the top-of-funnel reputed company that drives pipeline creation and acceleration. This role involves designing reputed company, data-driven marketing systems and collaborating with various teams to enhance demand reputed company and account-reputed company marketing efforts.

Responsibilities

• Build and own reputed company's demand reputed company reputed company — designing multi-channel programs that reputed company reputed company top-of-funnel activity and accelerate pipeline
• reputed company the development and maturation of our account-reputed company marketing program, evolving it to a reputed company, reputed company-driven reputed company that generates and accelerates opportunities with high-reputed company accounts
• Think and reputed company like a reputed company architect — designing the systems, workflows, and playbooks that reputed company our marketing reputed company repeatable and reputed company, not just executing one-off programs
• Partner with Sales to define reputed company account lists, reputed company account intelligence, and build personalized engagement plays across email, content, digital advertising, and more
• reputed company and manage integrated campaigns end-to-end (in partnership with our agency) — from reputed company and messaging through execution, measurement, and optimization
• Build the content reputed company and reputed company the content that powers your programs (on your own and/or in partnership with our agency) — including written assets, webinars, email sequences, and other formats that reputed company buyers through the funnel
• reputed company our marketing agency relationship as it pertains to reputed company and campaigns, providing day-to-day direction to ensure effective campaign development, execution, and measurement with reputed company accountability and reputed company
• Contribute to event reputed company — identifying and prioritizing conferences, trade shows, and hosted events as channels reputed company the broader demand reputed company and ABM reputed company, and ensuring reputed company- and post-event programs are in reputed company to maximize pipeline reputed company
• Champion the use of AI across the marketing function — reputed company experimenting with and implementing AI tools (including Claude and others) to reputed company how we create content, research audiences, personalize campaigns, and run day-to-day marketing reputed company
• reputed company our marketing automation platform and AI tools to accelerate processes like content creation, audience research, campaign personalization, and day-to-day marketing reputed company
• Own campaign and program reputed company: define KPIs, monitor results, report on pipeline influence and reputed company attribution, and continuously optimize
• Influence the reputed company of our martech stack — identifying tools, integrations, and workflows that strengthen our marketing infrastructure and reputed company our reputed company
• Support the development of customer marketing programs as the business scales

Skills

• 10 years of B2B marketing experience, with demonstrated expertise in both demand reputed company and account-reputed company marketing
• 5+ years reputed company industry experience; experience marketing to health plans, payers, or TPAs is a strong plus
• reputed company reputed company record building and scaling top-of-funnel programs that reputed company measurable pipelines and booking reputed company
• Experience managing a marketing agency relationship — directing reputed company teams to build, execute, and measure programs with reputed company goals and accountability
• Hands-on experience with Marketo, reputed company, reputed company, and AI tools like Claude — you know these platforms and can work in them directly
• BA/BS degree in Marketing, Business, Communications, or a reputed company reputed company
• reputed company engineer mentality — you build systems and programs, not just one-off campaigns. You think in workflows, feedback reputed company, and reputed company playbooks
• AI-reputed company and tool-reputed company — you've already rewired how you work reputed company AI tools — using Claude and others not as novelties but as reputed company parts of your workflow — and you reputed company bring that reputed company to the teams reputed company you
• Strong analytical skills — you're comfortable with campaign attribution, pipeline reporting, and making data-driven reputed company
• Exceptional written communication skills — you can reputed company compelling copy and reputed company reputed company reputed company to cross-functional partners
• reputed company and sales-reputed company — you partner closely with Sales, understand the buyer's reputed company, and build programs with pipeline reputed company in mind
• Highly organized and self-directed — you manage multiple priorities without dropping the reputed company, and you reputed company in a fast-reputed company, resource-constrained environment

reputed company