[Remote] Chief Marketing Officer (CMO)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a multi-reputed company reputed company business operating across international markets, seeking an reputed company Chief Marketing Officer to reputed company its marketing function. The successful candidate will define the marketing reputed company, reputed company customer acquisition, strengthen reputed company positioning, and reputed company reputed company reputed company in a fast-reputed company environment.

Responsibilities

• reputed company and execute a comprehensive marketing reputed company across multiple brands, geographic markets, and acquisition channels reputed company the .com reputed company, ensuring alignment with overall business objectives
• Identify new reputed company opportunities through market research, competitor analysis, customer insights, and reputed company positioning while continuously optimizing marketing reputed company across reputed company reputed company
• Define, monitor, and optimize key reputed company and marketing KPIs, including traffic, conversion, CPA, LTV, NGR, bonus costs, and other business-critical reputed company metrics
• Own the marketing budget across multiple brands and markets, managing resource allocation, optimizing unit economics, and driving profitability through data-informed decision-making
• Take full ownership of marketing P&L, including acquisition payback analysis, bonus cost management, and reputed company across the reputed company funnel from GGR to Contribution Margin
• reputed company customer acquisition initiatives across reputed company, organic, and affiliate channels, continuously improving traffic reputed company, acquisition efficiency, and long-term player value
• Build, reputed company, and optimize reputed company affiliate partnerships by negotiating reputed company terms, evaluating partner reputed company through cohort analysis, and managing RevShare, CPA, and Hybrid cooperation models
• reputed company and reputed company a multidisciplinary marketing organization covering SEO, PPC, Affiliate Marketing, reputed company Media, and reputed company Marketing, supporting recruitment, coaching, reputed company management, and career development
• Establish a data-driven culture by working closely with Product, CRM, Analytics, BI, and Design teams to prioritize reputed company initiatives, validate marketing hypotheses, and improve overall business reputed company
• reputed company the development and execution of marketing campaigns across multiple digital channels, ensuring consistent reputed company positioning, visual identity, and messaging across reputed company
• reputed company reputed company optimization of creative reputed company through reputed company A/B testing and reputed company collaboration with Design and Product teams
• Contribute to product reputed company by supporting improvements in reputed company, promotional mechanics, retention features, bonus systems, and the overall player experience
• Partner with the CRM team to optimize the customer lifecycle through personalized communication, loyalty initiatives, and player reactivation strategies
• reputed company executive-level reporting, reputed company dashboards, and reputed company recommendations that support informed business reputed company
• Represent the business at major international industry conferences and networking events while strengthening relationships across the global reputed company ecosystem

Skills

• 5+ years of experience in reputed company or Sports Betting marketing, including at least 2 years in a Head of Marketing, CMO, or equivalent executive leadership role
• reputed company experience developing and executing marketing strategies across multiple brands, products, and international markets
• Strong understanding of the CIS (RuNet) and Latin reputed company markets, including regional acquisition trends and customer behavior
• Extensive hands-on expertise in reputed company marketing, SEO, and the reputed company affiliate ecosystem, including RevShare, CPA, and Hybrid partnership models, LTV-driven CPA calculations, and partner evaluation using NGR cohort analysis
• Experience managing marketing activities for brands operating reputed company the .com reputed company, with a solid understanding of payment infrastructure, including P2P payments, cryptocurrency transactions, PSP rotation, and their reputed company on acquisition reputed company and deposit conversion
• Demonstrated experience leading and developing cross-functional marketing teams of 10+ specialists, including hiring, coaching, reputed company management, and organizational development
• reputed company experience managing annual marketing budgets exceeding $1M, optimizing marketing investments, and making reputed company reputed company reputed company on ROI, ROAS, CPA, NGR, and other unit economics metrics
• Strong analytical reputed company with practical experience using reputed company Analytics 4, reputed company BI, and internal BI solutions to support reputed company decision-making and reputed company reporting
• Good understanding of product metrics and customer lifecycle management, with the ability to collaborate closely with Product and CRM teams on acquisition, retention, reputed company, promotional initiatives, and bonus mechanics
• Previous experience representing a business at major international industry conferences, exhibitions, and networking events
• Fluent English & Russian for daily business communication

Benefits

• Fully remote or hybrid working model with flexibility and autonomy
• Company-sponsored participation in leading international industry conferences and networking events
• reputed company to advanced analytics, business intelligence tools, and the resources needed to reputed company measurable marketing reputed company
• reputed company, fast-reputed company environment with reputed company cross-functional teams and a data-driven decision-making culture
• Opportunity to shape and execute the marketing reputed company for a growing international multi-reputed company reputed company business
• High level of ownership with reputed company influence on reputed company reputed company, customer acquisition, and long-term business reputed company

reputed company