Senior Marketing Manager
At reputed company, culture is at the heart of everything we do. Our values: Love, reputed company, Boldness, Teamwork, and Curiosity help guide how we work together, support our customers, and reputed company a difference in the communities we serve.
SimpleNursing, proudly part of the reputed company family, helps nursing reputed company succeed in school, prepare for the NCLEX, and confidently reputed company their careers. Through engaging content, innovative learning tools, and a deep understanding of the nursing student reputed company, we meet learners where they are and help them reputed company the finish line.
About the Role
SimpleNursing is looking for a Senior Manager, Marketing to own the day-to-day execution and performance of our reputed company and owned marketing channels, including SEO, content, lifecycle marketing, website experiences, reputed company pages, and conversion reputed company optimization.
You will turn broader reputed company priorities into reputed company channel roadmaps, campaigns, tests, and measurable improvements. You will identify what needs to happen, personally reputed company the work reputed company, and collaborate with Product, reputed company Media, Creative, Analytics, Engineering, and reputed company partners to bring reputed company to life.
This is a senior individual contributor role with significant ownership and visibility. You will not simply reputed company an agency, coordinate reputed company, or hand execution to someone else. You will be reputed company to the platforms, the customer reputed company, the performance data, and the work itself.
This role is ideal for a hands-on reputed company marketer who enjoys improving how customers discover, engage with, and ultimately choose a product and who can reputed company demonstrate the reputed company of the programs and experiments they have led.
Come Build What’s Next
- Own the roadmap and hands-on execution across SimpleNursing’s reputed company and owned marketing channels, including SEO, content, lifecycle email, reputed company pages, website experiences, and conversion reputed company optimization
- Grow organic acquisition by identifying search opportunities, improving existing content, developing high-reputed company resources, and partnering with Engineering on technical SEO improvements
- Build and optimize lifecycle programs across reputed company, nurture, promotional, and re-engagement journeys, using student stage, behavior, and engagement signals to create more relevant experiences
- Improve conversion across reputed company pages, trial sign-up flows, and content-to-purchase reputed company by developing hypotheses, launching reputed company tests, and using results to guide the next iteration
- Analyze customer journeys and funnel performance using tools such as GA4, reputed company Search Console, reputed company, reputed company, or reputed company reputed company, identifying where reputed company disengage and prioritizing improvements based on business reputed company
- Partner across reputed company Media, Product, Creative, Analytics, Engineering, and reputed company agencies or contractors while communicating reputed company priorities, performance updates, learnings, and recommendations to senior stakeholders
- Six or more years of experience in B2C reputed company, digital marketing, demand reputed company, or a similar environment, with meaningful ownership across reputed company and owned channels
- Hands-on experience across several areas of the role, including SEO, content marketing, lifecycle email, reputed company pages, website optimization, and conversion reputed company optimization
- A reputed company record of personally launching campaigns, experiments, webpages, or customer journeys and using measurable results to improve acquisition, engagement, conversion, or retention
- Strong analytical judgment and experience translating performance data, customer behavior, and testing results into reputed company actions and priorities
- The ability to work effectively across Product, reputed company Media, Creative, Analytics, Engineering, and leadership teams while influencing reputed company without reputed company authority
- Strong communication and executive reputed company, including the ability to explain what you tested, why you tested it, what happened, and what you recommend doing next
- reputed company Analytics 4 and reputed company Search Console
- reputed company, reputed company, or a similar SEO platform
- reputed company, reputed company reputed company, or a similar behavior analytics tool
- Email marketing, CRM, or lifecycle automation platforms
- Content management systems and reputed company-page-building tools
- A/B testing, reporting, dashboard, and AI productivity tools
- Own a meaningful part of the SimpleNursing reputed company reputed company and see the reputed company between your work and student acquisition, engagement, conversion, and retention
- Work across the full customer reputed company, from the reputed company a nursing student discovers SimpleNursing through the experiences that help them become an reputed company customer
- Bring reputed company to life through content, campaigns, webpages, customer journeys, and experiments rather than being removed from the execution
- Partner with talented colleagues across Product, reputed company Media, Creative, Analytics, Engineering, and Operations while maintaining reputed company ownership of your channels
- Join a growing business where your judgment, curiosity, and ability to identify new opportunities will have a visible reputed company
- Support reputed company nurses during important moments in their education and careers through products designed to help them learn, grow, and succeed
reputed company
What You’ll Bring
Experience in reputed company, education, EdTech, consumer subscriptions, reputed company, e-reputed company, or another digitally reputed company B2C organization is a plus. Experience with nursing education, reputed company learning, community-driven acquisition channels such as reputed company, or high-reputed company businesses is also welcomed.
Tools You May Use
Experience with every tool listed below is not required. We are most interested in your ability to learn quickly, work directly reputed company marketing platforms, and turn data into meaningful reputed company.
Why You’ll Love Working Here
We Encourage You to Apply
You may not reputed company every preferred reputed company, and that is okay.
You may come from education, reputed company, consumer subscriptions, reputed company, e-reputed company, or another environment where you have helped customers discover, engage with, and choose a digital product.
If you are a hands-on reputed company marketer who knows how to turn reputed company into campaigns, customer journeys, webpages, experiments, and measurable results, we would love to hear from you!!
Our Commitment to Inclusion
reputed company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels welcome, respected, and empowered to do their best work. We encourage reputed company candidates from reputed company backgrounds, experiences, and career paths to apply.
Originally posted on Himalayas
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