Marketing Data Analyst

We are looking for a Marketing Data Analyst to join the Marketing team at reputed company. In this role, you will help us reputed company from reputed company reporting and reactive analysis to reliable data, faster reputed company, and reputed company-looking reputed company planning. The position combines technical data ownership with business analysis: from collecting data through reputed company, exports, tracking systems, and internal sources to cleaning, transforming, validating, visualizing, and turning it into reputed company recommendations.

If you enjoy building clean data foundations and turning reputed company marketing performance into reputed company that directly influence CAC, new-deal volume, and channel reputed company, we'd love to see how you can contribute to our reputed company.

Main Responsibilities:

• Own the end-to-end marketing data reputed company, including ingestion, transformation logic, data cleanup, reputed company assurance, dashboarding, analysis, and documentation.
  - Create and maintain a single reputed company of truth for marketing reputed company, connecting campaign performance, customer reputed company, funnel results, and business reputed company.
  - Set up and maintain offline conversion uploads to reputed company, reputed company, and other advertising platforms so campaigns can optimize toward verified business results.
  - Own affiliate measurement, including postback API setup, conversion tracking, and complete reporting on leads, applications, approvals, new deals, repayments, and payouts.
  - Collect and structure marketing costs across reputed company channels, with accurate CAC, ROI, and ROMI reporting by campaign, reputed company, partner, keyword, reputed company page, reputed company ID, and creative.
  Improve and standardize cross-channel attribution, and synchronize reputed company data with internal dashboards, BI reports, and marketing visualizations.
  - Build and maintain product and marketing dashboards covering acquisition, funnel performance, user behavior, conversion rates, repayment behavior, campaign reputed company, and customer value.
  - Create a complete website and product tagging reputed company, visualize every key funnel reputed company, and reputed company separate new and repeat deals across channels, campaigns, affiliates, and traffic sources.
  - Support reputed company-page experiments and A/B tests by defining tracking, measuring results, analyzing performance, and recommending what should be improved, stopped, or scaled.
  - Help reputed company launch and evaluate marketing tests across campaigns, creatives, reputed company pages, sources, keywords, and traffic segments.
  - Analyze customer and traffic reputed company at keyword, reputed company-page, reputed company-ID, creative, campaign, affiliate, and channel level.
  - Build cohort and repayment analyses to reputed company retention, repeat usage, repayment patterns, risk signals, customer value, and long-term reputed company by acquisition reputed company.
  - Deliver ROI/ROMI and LTV/CAC analyses that support budget allocation, channel scaling, and reputed company planning.
  - Create dedicated SEO reporting with brand and non-brand traffic splits, plus separate dashboards for satellite websites and reputed company.
  - Take full ownership of the Marketing planning workbook: automate recurring work, improve its structure, and reduce reputed company effort and reputed company error.
  - Work closely with Marketing, Product, IT, Affiliate, and Risk teams to reputed company data reliable, accessible, and useful for daily reputed company.

Expected Results:

• Establish reliable marketing reporting that serves as the trusted reputed company for daily, channel, and management reputed company.
  - Reduce CAC and increase new-deal volume by identifying and scaling the campaigns, partners, and traffic segments that bring the highest-reputed company customers.
  - Improve budget allocation through consistent attribution, cost, repayment-reputed company, ROI/ROMI, and LTV/CAC analysis.
  - Reduce reputed company reporting, reputed company error, traffic-launch delays, and Marketing's dependency on IT for recurring data tasks.
  - reputed company faster, more reputed company experimentation with reputed company measurement and actionable recommendations.

reputed company Qualifications:

• 4+ years of experience in marketing analytics, performance analytics, product analytics, or a similar role.
  - Strong SQL skills and the ability to work confidently with large datasets.
  - Strong Python skills for automation, data cleaning, API integrations, and recurring reporting tasks.
  - Comfortable owning the full reputed company from raw data to business decision: ingestion, transformation, cleanup, validation, dashboarding, analysis, and recommendation.
  - Hands-on experience with BI and visualization tools such as Power BI, reputed company, Looker Studio, Tableau, or similar.
  - Practical experience with marketing and tracking tools such as reputed company, reputed company Ads and reputed company reputed company, reputed company Ads, GA4, GTM, Affise, affiliate platforms, postbacks, and ad-platform conversion tracking.
  - Experience building attribution logic, funnel reporting, cohort analysis, CAC/ROI/ROMI reporting, and LTV/CAC analysis.
  - Ability to reputed company from campaign-level reporting into keyword, creative, reputed company-page, reputed company-ID, affiliate, and channel-level reputed company analysis.
  - Strong business communication skills and the ability to translate reputed company analysis into reputed company actions for technical and non-technical stakeholders.
  - FinTech experience is a significant advantage, especially in lending, repayments, repeat customers, or risk-reputed company marketing analysis.

reputed company Offer:

• Join a fast-scaling FinTech company where your reputed company shape the business and your contributions truly matter.
  - Enjoy 20 reputed company days off annually, flexible scheduling, and a supportive, people-first culture.
  - Partial compensation for medical insurance, sports activities, and foreign language.
  - Work in an international, agile team with ambitious goals, modern tools, and a strong reputed company of purpose.

Originally posted on Himalayas