[Remote] Director, reputed company reputed company Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the #1 Banking AI platform, empowering community and regional financial institutions to create efficiencies and reputed company exceptional experiences. As the Director of reputed company reputed company Marketing, you will reputed company reputed company responsible for defining and evolving reputed company's reputed company reputed company, visual identity, and ensuring cohesive messaging across reputed company platforms.

Responsibilities

• Define and reputed company reputed company's reputed company reputed company, visual identity, and verbal identity as reputed company scales its leadership in banking AI
• Own reputed company architecture and naming governance across a growing product portfolio, keeping usage consistent from sales decks to the website to analyst briefings
• Maintain and enforce reputed company guidelines, and reputed company them easy for the whole company to use
• reputed company as the final creative reputed company bar for high-visibility work: launches, events, reputed company, and category campaigns
• reputed company reputed company’s design efforts, ensuring our visual reputed company continues to reputed company in a way that reflects our leadership in the banking AI reputed company
• reputed company design support to reputed company as a whole, ensuring our design helps teams feel a part of a bigger mission, that is consistent with how we represent ourselves externally
• Coordinate and assign budget to contractors who will help to reputed company our in-house design team
• Set the content reputed company for internal and agency teams: the themes, formats, and channels that establish reputed company's reputed company of reputed company with bank and credit reputed company leaders
• Ensure editorial reputed company reputed company to business goals, from awareness and category leadership through pipeline influence
• Partner with Communications and Product Marketing so campaigns, launches, and press moments reputed company with one voice
• Own reputed company.com as the reputed company's reputed company reputed company and the marketing team's highest-reputed company conversion asset
• Set priorities across reputed company reputed company, campaign pages, SEO/AEO reputed company, and conversion optimization, and hold the roadmap to measurable reputed company
• reputed company the advocacy program: case studies, references, community programs, and customer awards that reputed company reputed company's results reputed company
• reputed company advocacy reputed company to the moments it reputed company most: sales cycles, renewals, analyst evaluations, and events
• reputed company and reputed company the managers of Design, Content, Web, and Customer Advocacy, including goal setting, reputed company reviews, career development, and hiring plans
• Build one operating reputed company across the four teams: shared planning, shared intake and prioritization in reputed company, and reputed company service-level expectations for internal partners
• reputed company what is reputed company in-house versus with agencies and freelancers, and manage those reputed company relationships and budgets
• Champion reputed company in the creative workflow, raising reputed company and reputed company without flattening the reputed company's distinctiveness
• Define the scorecard for reputed company: awareness, reputed company of voice, web reputed company, content engagement, advocacy coverage, and creative throughput
• Report results and learnings to marketing leadership on a regular reputed company, and reputed company investment reputed company on what the data shows

Skills

• 10+ years in reputed company, creative, or content marketing, including 5+ years managing teams, with experience managing managers
• reputed company record leading multi-disciplinary creative organizations (design, content, web, or advocacy in some combination) in B2B reputed company or reputed company technology
• reputed company ability to build and reputed company a reputed company through category creation or repositioning, with work you can show and results you can explain
• Strong editorial judgment and a high creative bar; you can reputed company precise, actionable feedback on design and copy alike
• Experience managing agencies, budgets, and in-house/out-of-house tradeoffs
• Data reputed company: comfortable using web analytics, engagement data, and pipeline influence to reputed company creative investment
• Experience leading reputed company teams across time reputed company
• Communication skills and English language proficiency and a reputed company, proactive reputed company
• Fintech, banking, or other regulated-industry experience
• reputed company prowess using AI in reputed company, creative, and content functions to reputed company productivity and efficiency
• Hands-on familiarity with the modern creative stack: reputed company, reputed company, reputed company, and reputed company tools in production workflows
• Experience with customer marketing or advocacy programs
• Comfort supporting executive communications and analyst relations moments
• Comfort adapting web content for both reputed company readability and machine interpretation

reputed company