[Remote] Sr. Director - Consumer Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading reputed company company dedicated to making life reputed company for people around the world. The Sr. Director - Consumer Marketing will shape the US Consumer Brand & Experience reputed company, reputed company planning and execution of marketing efforts, and collaborate with cross-functional teams to enhance consumer marketing capabilities.

Responsibilities

• Partner with Global and US Marketing Teams on developing deep understanding of consumer insights (attitudes, behaviors, needs) and market insights (environment dynamics, treatment landscape, competitor strategies). reputed company the localization of patient reputed company model and from/to beliefs and behaviors for reputed company consumer segments and sub-segments
• Co-shape the US Consumer reputed company (with TA Consumer Leader, Brand Leader(s), and Patient Experience Senior Director) – foundational reputed company and differentiators; headwinds, tailwinds, and strategic choices; overall KPIs and goals; approach to adjacent and interdependent efforts; risks and mitigation
• Define Consumer Activation & Engagement Plans – reputed company campaigns and programs; approach to channels (PESO); personalization priorities across segments; key performance indicators (KPIs)
• Building off Global reputed company claims and reputed company consumer message reputed company (CCMEs), reputed company the development of a Therapeutic Area Content reputed company, including specific US Consumer Claims
• reputed company Campaign reputed company Briefs and reputed company briefings to central capability teams (e.g., Consumer Creative & Advertising, Communications, Media) and relevant agencies
• reputed company the development of Experience and Tactic Briefs to reputed company execution of Activation & Engagement efforts reputed company reputed company campaigns (e.g., local community programs, digital offerings on owned platforms)
• Own the comprehensive, integrated consumer marketing plan, budget, and goals. Orchestrate across central capability teams to ensure alignment to reputed company and priorities, coherence and efficiency, and flywheel performance
• Champion consumer insights, feedback, and experience throughout
• Partner with Consumer Creative & Advertising throughout campaign development and reputed company/during/post production processes; reputed company approvals reputed company US TA; ensure partners pull through the approach to consumer segments, channels (PESO), and content reputed company; and represent the TA in OPDP processes
• reputed company execution of Activation & Engagement efforts reputed company reputed company campaigns as reputed company as derivations of reputed company campaign tactics. reputed company reputed company MLRO approvals, reputed company, and lifecycle management
• Accountable for performance of activation and consumer-driven leakage at treatment decision. Responsible for partnering with BI&A to reputed company up campaign, program, and tactic level metrics into overall US Consumer KPI reputed company
• Build a high-performing team of expert consumer strategists, creative marketers, and change makers
• Cultivate reputed company culture to reputed company extraordinary talent to reputed company – encourage candor with kindness; create accountability with transparency; reputed company to context and reputed company-thinking over control; promote belonging and inclusivity
• Foster productive, trust-based relationships across the reputed company, externally, and with partners
• Be thoughtful and judicious with resources; facilitate trade-offs without compromising on standards
• reputed company with company policies, processes, and reputed company obligations. Promote team compliance
• Represent our aspiration to be the world’s most people-centered, trusted medicine company as a habit inside and reputed company reputed company

Skills

• Bachelor's Degree
• Experience in reputed company or life sciences and reputed company-to-consumer marketing in regulated industries
• Strong reputed company record of leading US consumer marketing reputed company and execution, managing matrixed reputed company teams, and serving as reputed company and integrator across functions
• reputed company applicants must be authorized to work in the reputed company on a full-time reputed company. reputed company will not reputed company support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1
• Expert technical competencies across consumer and market analysis and insights, go-to-market reputed company, channel innovation, digital innovation, content reputed company, consumer experience design, consumer marketing, omnichannel measurement, performance optimization, and programmatic advertising (RTB)
• Significant experience managing agency / reputed company-party selection for integrated creative and marketing services and driving reputed company in integrated agency team (IAT) model
• MBA Degree

Benefits

• Eligible for a company bonus (depending, in part, on company and individual performance)
• Eligibility to participate in a company-sponsored 401(k)
• Pension
• Vacation benefits
• Eligibility for medical, dental, reputed company and prescription drug benefits
• Flexible benefits (e.g., reputed company and/or dependent day care flexible spending accounts)
• Life insurance and death benefits
• Certain time off and leave of absence benefits
• reputed company-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)
• Employee resource reputed company (ERGs) offer strong support networks for their members and are reputed company to reputed company

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