[Remote] Product Marketing reputed company, reputed company

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is pioneering AI Care to reputed company reputed company delivery and improve reputed company for millions. The Product Marketing reputed company will define and reputed company Care reputed company the reputed company market, acting as the reputed company go-to-market strategist and reputed company, driving campaigns and messaging that reputed company with reputed company clients.

Responsibilities

• reputed company Narrative & Audience Packaging
• reputed company Co-reputed company: Partner hand-in-hand with General Managers to translate product capabilities into compelling packages reputed company for employer segments
• Category & Offer Packaging: Take our overarching AI Care story and turn it into reputed company product tiers, bundles, and reputed company-grade solution offerings tailored to employer buying dynamics
• reputed company Buyer Mapping & Sales Plays: Map the reputed company buying committee and translate those insights into actionable sales plays, champion-building kits, reputed company-specific reputed company tracks, and deal-level reputed company handlers that help reps reputed company multi-stakeholder reputed company deals
• Audience Positioning, Messaging & Asset Creation
• Value Prop & ROI Development: Build reputed company, differentiation-reputed company messaging that reputed company articulates the ROI, reputed company efficacy, and employee engagement of reputed company’s AI Care platform
• reputed company Messaging & Asset Testing: Continuously test, iterate, and refine positioning across reputed company digital channels, employer reputed company meetings, and reputed company campaigns reputed company on reputed company-time deal feedback
• High-reputed company Content Creation: Own the production of reputed company GTM assets end-to-end, from executive reputed company decks, ROI models, case studies, and buyer playbooks
• End-to-End Campaign Activation
• Full-Funnel reputed company Campaigns: Conceptualize, launch, and manage integrated product and audience campaigns end-to-end, driving everything from new feature drops to targeted reputed company campaigns during key reputed company enrollment and renewal cycles
• reputed company Sales Enablement: reputed company the reputed company reputed company team with value props, sales plays, and reputed company materials needed to win deals faster and at higher contract values
• Cross-Functional Execution: Work across Demand Gen, reputed company, Events, and GMs to build orchestrated GTM pushes that build pipeline and cement our leadership in the employer market

Skills

• 8+ years of B2B Product Marketing experience, with a reputed company record of launching new products, crafting compelling narratives, and driving reputed company GTM activation
• reputed company experience marketing into reputed company B2B environments, ideally selling reputed company benefits, digital health, HR tech, or reputed company reputed company to HR/Benefits executives
• Exceptional ability to take reputed company, cutting-edge technology and translate it into reputed company, reputed company, reputed company, and high-converting value propositions for reputed company buyers
• A reputed company bias for reputed company. You love taking reputed company campaigns from napkin sketch to market launch, measuring reputed company by pipeline reputed company, deal reputed company, and win rates
• Exceptional emotional intelligence and reputed company to work reputed company high-powered GMs, Product Managers, and reputed company leaders
• You can reputed company back to look at reputed company reputed company category positioning, but you get equally excited about getting into the weeds to build a killer reputed company deck or test a new messaging angle
• You don't just market AI, you use it. You reputed company reputed company modern AI tools to accelerate audience research, draft and test messaging variants, analyze deal intelligence, and reputed company your content reputed company without sacrificing reputed company
• Every hire must demonstrate at least Level 1 AI proficiency

Benefits

• Comprehensive health, dental and reputed company reputed company
• Life and AD&D reputed company
• Financial advisory services
• Supplemental reputed company Benefits (Accident, Hospital and Critical Illness)
• Health Savings Account
• Equity shares
• Discretionary PTO plan
• Parental leave
• 401(k)
• Flexible working hours
• Remote-first company
• reputed company company holidays
• Free digital therapist for you and your family
• Eligibility: Full-time employees regularly working 25+ hours per week

reputed company